Sold by: Tackle.io
Deployed on AWS
Vendor Insights
From first transactions to multi-million-dollar deals, Tackle helps ISVs to unlock a new path to buyers through pre-existing cloud budgets and contracts. The Tackle Platform helps software sellers align their business with AWS Marketplace to drive significant revenue through powerful Cloud Marketplace connections, ACE-integrated co-selling, buyer insights attached to Salesforce opportunities, and so much more. As your Cloud GTM strategy takes off, Tackle will be there to share best practices and key learnings that can only be gained through years of first-hand experience. Marketplace and Cloud Partnerships are how we do business, and we eagerly open our playbook to help our customers reach that same level of proficiency.
4.7
Overview
Tackle customers who have seen the most success partnering with AWS have product positioning that complements their infrastructure, a well-established co-sell discipline, and transactable listings on AWS Marketplace. But not every ISV starts their Cloud GTM in the same way. That's why Tackle offers three different solutions that meet you where you are in that journey.
Go all in with a Tackle Cloud GTM Platform subscription that includes all Tackle features, or start with Tackle Co-Sell to build momentum for your program. If you are evaluating Cloud Marketplace as a channel, start with Tackle Prospect for a data-driven approach to building your Cloud GTM strategy.
- Tackle Cloud GTM Platform - The Tackle Cloud GTM Platform is the only solution on the market built to accelerate revenue generation through the clouds. Our zero-engineering approach and unique set of features enable and optimize your experience, allowing you to list on AWS Marketplace, co-sell with the Cloud Providers, and transact quickly, easily, and cost-effectively -- in record time.
A Tackle Cloud GTM Platform subscription provides unlimited use of all features, including Smart Onboarding, Tackle Offers, real-time order notifications, metering APIs, reporting, pre-built integrations, and unlimited pipeline scoring in Tackle Prospect. Additionally, Tackle customers can scale their Cloud GTM with an automated ACE-integrated co-sell solution and an optional Salesforce application to automate seller workflows.
Annual and usage-based pricing below varies based on the package chosen and revenue generated through the AWS Marketplace. This all-in Cloud GTM solution starts at $22,500 plus implementation services per listing.
- Tackle Prospect - Knowing who to sell to and sell with helps GTM teams adopt this new motion and leads to faster and larger transactions via the Cloud Marketplaces. Tackle Prospect offers a data--driven approach to Cloud GTM by scoring your pipeline for their likelihood to buy from AWS Marketplace. Tackle Prospect is a simple, low-risk way to evaluate your pipeline, quantify your Cloud GTM plans, and gain internal alignment with GTM leaders. Tackle Prospect data is available to download from the Tackle application or in the Tackle Salesforce application for a direct link to the seller's opportunity data.
Tackle Prospect supports the success of your entire GTM team:
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Sellers know when to engage a customer in a Marketplace deal, and users of the Salesforce app will benefit from in-app guidance associated with their opportunities. If your sellers have been hesitant to explore Marketplace, Tackle Prospect gives them a new reason to consider this channel in their sales approach.
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Revenue leaders are more equipped to enable sellers on the Marketplace opportunity and focus their energy on prospects with the highest probability of closing.
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Marketing can use this buyer intelligence data to target the right accounts with the right message.
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Alliances can better quantify the Marketplace opportunity for their leadership team.
Starting at $12,750 as a stand-alone solution or included with the Tackle Cloud GTM Platform.
- Tackle Co-Sell - Scale your Cloud GTM with less overhead, build strong Cloud Partner relationships, and meet your goals for partner-originated and influenced revenue with a Co-Sell automation solution from Tackle. We remove the friction from the co-selling process with an end-to-end solution that integrates with ACE and AWS Marketplace for easy, private offer transactions from a single application. Take advantage of Tackle's Salesforce application to further automate Co-Selling by integrating your CRM.
Starting at $20,000 per cloud as a stand-alone solution or included with the Tackle Cloud GTM Platform.
Learn more about each solution at https://tackle.io . To talk with a Tackle sales representative, reach out to hello@tackle.io .
Highlights
- Transact with ease - Tackle supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO) and pay-go products with real-time notifications, heightened visibility, and a great buyer experience.
- Keep sellers in Salesforce - Increase adoption and quickly enable new Marketplace sellers with a Salesforce app that presents Tackle features in their familiar environment.
- Enjoy unmatched expertise - Marketplace and Cloud Partnerships are how we do business and we eagerly open our playbook to help our customers reach that same level of proficiency.
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Tackle Platform | Go all in with the Tackle Platform. Starting at $22,500 plus services. | $22,500.00 |
Tackle Co-Sell | Automate co-selling for a stronger partnership. Starting at $20,000. | $20,000.00 |
Tackle Prospect | Qualify opportunities by scoring your pipeline. Starting at $12,750. | $12,750.00 |
Dimension | Cost/unit |
|---|---|
Additional usage as defined in the contract. | $0.01 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
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Request a private offer to receive a custom quote.
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Support
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Standard Support is offered M-F from 9a-5pm Pacific Time support@tackle.io
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By Tackle.io
By Spektra Systems
Top
10
In Financial Services, eCommerce
Top
10
In eCommerce
Top
25
In CRM, Business Intelligence & Advanced Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
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Customer service
Cost effectiveness
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Mixed reviews
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AI generated from product descriptions
Marketplace Transaction Support
Supports private offers, agreement-based offers (ABO), channel partner private offers (CPPO), and pay-go products with real-time order notifications and visibility
CRM Integration
Salesforce application integration that automates seller workflows and presents platform features within the CRM environment
Pipeline Scoring and Buyer Intelligence
Real-time pipeline scoring functionality that assesses likelihood of cloud marketplace purchases and provides buyer intelligence data
Co-Sell Automation
ACE-integrated co-selling solution that automates the co-sell process and enables private offer transactions from a single application
Marketplace Onboarding and APIs
Smart onboarding capabilities, metering APIs, and pre-built integrations for listing on AWS Marketplace with zero-engineering approach
Offer Lifecycle Management
End-to-end management of public and private offers with support for pay-as-you-go subscriptions and pre-negotiated private offers.
Usage Metering and Reporting
Manual or API-based integration for detecting and reporting usage records to support consumption-based billing models.
SaaS Account Provisioning
Automatic provisioning of SaaS accounts in ISV-owned or customer-owned cloud subscriptions with operational team notifications via email or integrations.
Transaction Analytics
Advanced analytics capabilities covering transactions, payouts, collections, taxes, fees, and subscription lifecycle event tracking.
Third-party System Integration
Integration with Salesforce, Slack, Microsoft Teams, Dynamics 365, HubSpot, and Marketo for cross-functional workflow management.
Marketplace Integration and API Management
Integration with Marketplace APIs for technical readiness and vendor insights to facilitate AWS Marketplace listing and management
Private Offer Management
Streamlined creation, approval, and distribution of private offers for customers and partners directly from CRM systems
Accelerated Onboarding Process
Guided onboarding workflow enabling product listing on AWS Marketplace within days without requiring engineering resources
Multi-Marketplace SaaS Management
Enterprise-grade platform supporting contract and pay-as-you-go SaaS listing and management across multiple cloud marketplaces
Sales Operations Automation
Advanced automation capabilities for streamlining sales operations and metering management across marketplace transactions
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
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Standard contract
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Customer reviews
reviewer2795433
Streamlined marketplace listings have empowered sales teams and simplify cross-cloud administration
Reviewed on Mar 05, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Tackle Platform is that I am part of the Enterprise Cloud team, where we administer AWS , Azure , and GCP for our organization. We partner with the Partnerships Alliance team who are responsible for listing the digital products that our company makes on the marketplaces, such as AWS Marketplace . We use Tackle Platform in the company to integrate our listings and marketplace offerings onto AWS Marketplace , allowing the Alliances team to utilize Marketplace with the technical layers abstracted.
My involvement includes deploying the CloudFormation stack to AWS to create that connection. I administer the connection of Tackle Platform to our AWS Marketplace for the Alliance team.
A recent specific example of a time I used Tackle Platform in that process is when the Alliance team created a new environment within Tackle Platform for our UK listings. I went into the platform and followed the integration steps to set up that new environment with our UK AWS account by deploying the CloudFormation stack. I can also delete an old CloudFormation stack and update it through the platform, and that finalizes the connection between Tackle Platform and AWS.
What is most valuable?
Tackle Platform's best features include its documentation, which I find quite easy to follow, and I think that is very important because Tackle Platform is mainly used by salespeople or Alliance team members who only bring in engineering individuals like myself when they need something carried out. We have limited visibility of how Marketplace is actually used and how it works, making the documentation very useful to bridge that gap.
Within the platform, the steps to deploy the stack set are listed very clearly, explaining why those steps are necessary and providing estimates for how long specific tasks will take. Tackle Platform also prompts you for details to input into the platform, such as the stack ID if you are updating a stack, linking it into your AWS account, making it very efficient, quick, and easy to use.
The documentation helped me during the process by reducing errors and saving time. Since engineering teams generally do not have much awareness of how Marketplace works due to limited interaction, the clarity of the documentation would have saved 50% of the time I otherwise would have spent if the documentation were typical of a standard company.
Tackle Platform has positively impacted my organization by abstracting the technical layer for the Alliance team to create marketplace listings, which is very important as their focus and time should be on sales activities. This has saved them time, complexity, and cost, as they do not need dedicated engineers in their own team. They can use Tackle Platform that abstracts the technical layers. Then, that team can interact with my team when they need an admin activity created, ultimately saving time, cost, and complexity for the team that uses the tool the most.
What needs improvement?
Tackle Platform is an easy-to-use tool, which is good, but I imagine if the Alliance team ever wanted to migrate from Tackle Platform, it would be very complex to do that because all of our marketplace activity is deployed via this stack set owned by Tackle Platform. The lock-in feature is strong with Tackle Platform, which is a risk for people to consider if they were to use it.
Additionally, I understand the pricing can be quite high, as they charge a platform fee plus a percentage of marketplace revenue generated. For organizations selling heavily through Tackle Platform, it could become quite expensive.
For how long have I used the solution?
I have been using Tackle Platform for just over a year.
What do I think about the stability of the solution?
Tackle Platform is stable. I have never noticed any instability.
How are customer service and support?
The customer support is great. I have interacted with them on numerous occasions via email and meetings. Many of Tackle Platform's employees are ex-cloud, having come from AWS or Google Cloud , meaning they do not just understand how to use Tackle Platform, but also have a deep understanding of how the cloud platforms work. Their support has been brilliant and very helpful in the past.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I do not think we previously used another solution. We may have deployed marketplace configuration directly on AWS before. We started using Tackle Platform to make managing the marketplace much easier.
What was our ROI?
I see a return on investment in terms of time saved, at least 50%. This is because Tackle Platform makes it very easy for the Alliance team to manage marketplace activity through its user-friendly UI, and it simplifies my team's tasks as well since the documentation clearly outlines what needs to be deployed. Because it is a CloudFormation template, we do not have to code anything customized. We just click and deploy a template, leading to at least 50% time savings in speed.
Which other solutions did I evaluate?
I did not personally evaluate other options before choosing Tackle Platform.
What other advice do I have?
Our team gets involved on a rare occasion, maybe once every couple of months to update a stack or create a new stack for a new account. In terms of time saved, I estimate at least 50% time savings for the Alliance team because rather than onboarding a new technical individual and showing them how this works, and given that most of the Alliance team are salespeople rather than technical individuals, I would imagine at least 50% saved because of these factors.
I would advise others looking into using Tackle Platform to consider it if they have significant marketplace activity they want to streamline. However, for a very small organization not yet using the marketplace heavily, it may not be worthwhile due to added management and cost. For a large enterprise with many listings on the marketplace, I would definitely say it is a great tool to use. I would rate this product a 10 out of 10.
Kirk D.
Very helpful with navigating the Cloud Service Provider programs
Reviewed on Sep 18, 2025
Review provided by G2
What do you like best about the product?
Very helpful with marketplace offers and integrating the co-sell process into our organization
What do you dislike about the product?
Not able to help in all cases of engagement with Microsoft or AWS
What problems is the product solving and how is that benefiting you?
Engaging in co-sell, managing the process
Jacqueline B.
Wonderful !
Reviewed on Sep 15, 2025
Review provided by G2
What do you like best about the product?
The Azure listing support and propensity to buy.
What do you dislike about the product?
There is no AWS on prem listing support.
What problems is the product solving and how is that benefiting you?
Operations and cosell experience
Nigel T.
Hugely simplifying the AWS Marketplace experience for vendors
Reviewed on Sep 10, 2025
Review provided by G2
What do you like best about the product?
I have been using the Tackle Cloud GTM Platform for about 18 months now as we scale our AWS Marketplace business, and the big thing for me has been how it brings all the functionality you need, together, in a far more user friendly way than using the AWS tools directly.
The ability to manage Private Offers, check the propensity to buy of your prospects, manage your co-sell opportunities and report on everything including your disbursements, all in the same easy to use platform, has been invaluable. The fact that it can all then be integrated and managed through Salesforce, if that's how you wish to manage it, brings another layer of simplicity into play.
This platform, however, is backed up by an incredibly knowledgable and helpful team, who are always willing to go above and beyond to assist in so many different scenarios, and this level of customer support is what makes Tackle stand out even more.
The ability to manage Private Offers, check the propensity to buy of your prospects, manage your co-sell opportunities and report on everything including your disbursements, all in the same easy to use platform, has been invaluable. The fact that it can all then be integrated and managed through Salesforce, if that's how you wish to manage it, brings another layer of simplicity into play.
This platform, however, is backed up by an incredibly knowledgable and helpful team, who are always willing to go above and beyond to assist in so many different scenarios, and this level of customer support is what makes Tackle stand out even more.
What do you dislike about the product?
Some of the reporting isn't as intuitive as it could be, but other than that there isn't a lot to dislike that I have come across yet
What problems is the product solving and how is that benefiting you?
The platform, and the Tackle team as a whole, is really helping build our AWS Marketplace GTM motion. In the early stages of this build we could not have done this without the the knowledge and help from this team, leveraging the platform in the process
Ed B.
3 Time Repeat Customer
Reviewed on Sep 09, 2025
Review provided by G2
What do you like best about the product?
Over the past several 5+ I’ve used Tackle to streamline our cloud go-to-market strategies and to enable co-selling with the Hyperscalers. They simplify marketplace listings and private offers, and we use them extensively. I've also found them to be extremely responsive, and I often recommend Tackle to colleagues.
What do you dislike about the product?
Overall, the experience has been very positive. I would like to see MACC scores in their interface, and I understand that may be in progress.
What problems is the product solving and how is that benefiting you?
Tackle gives me back time I would otherwise not have, freeing me up to do higher-value activities.