Sold by: Adstra Marketing Data
Deployed on AWS
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money
Overview
Connected Impulse Shoppers - US
Connected Impulse Shoppers Enable Marketers to Reach Online Shoppers Ready to Respond
Overview
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Connected Impulse Shoppers enjoy the convenience of shopping for necessities online. They make purchases without much forethought or research since convenience and variety matter to them. They view their mobile device as an extension of themselves. It keeps them connected and is often personalized to reflect their personalities. They love the value of information they find on the internet. Active social media users, they enjoy meeting new friends, networking with professional contacts, playing games, receiving exclusive news and offers for products, and gaining access to promotional events. Because they are so connected, they enjoy watching live television and video on-the-go.
Connected Impulse Shoppers live an impressive lifestyle and relish taking risks. They stay connected with their ethnic heritage but don’t give much attention to community issues.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Connected Impulse Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension: Product Access, measured in Units. You buy access to the audience data product through this one dimension, and the number of Units you purchase determines your level of access. There are no separate tiers, instance sizes, or add-on charges. Pricing scales with the quantity of Units you subscribe to under the contract term. This dimension grants subscribers access to the connected impulse shoppers analytics audience data for the U.S. market.
Top-of-mind questions for buyers
One Unit grants subscriber access to the connected impulse shoppers analytics audience data for the U.S. market. This audience combines behavioral data with deterministic demographic data on U.S. individuals. The number of Units you purchase sets your level of access under the contract.
This product uses a contract-based model. You commit to a set number of Units upfront for the contract term, rather than paying per query or per activation. Your cost is fixed by the Unit quantity you subscribe to, not by how much you use during the term.
This audience covers U.S. individuals actively shopping online, built from in-market behavioral signals plus deterministic demographic data. Coverage is U.S. only, as the listing title states. It does not include other audience segments the vendor offers separately, such as travel, auto, or health.
adstradata.com
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Vendor refund policy
No refund. Please utilize trial version when evaluating.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment H | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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