Break down data silos and create a unified view of your customer with a foundational Salesforce Data Cloud implementation.

This package provides the key elements to unlock the full potential of Data Cloud, empowering you to:

• Unify Customer Data: Consolidate customer information from Salesforce CRM, Marketing Cloud, and external sources into a single, trusted platform.
• Gain Deeper Customer Insights: Analyze enriched customer profiles to understand behavior, preferences, and buying journeys.
• Improve Marketing Personalization: Leverage comprehensive customer data to personalize marketing messages and deliver exceptional customer experiences.
• Drive Business Growth: Make data-driven decisions that optimize marketing campaigns, sales strategies, and customer service initiatives.

What’s Included:

• Base Configuration of Data Cloud: Gain access to the core functionality of Data Cloud for data ingestion, management, and activation.
• CRM and SFMC Integration: Seamlessly connect your Salesforce CRM and Marketing Cloud with Data Cloud for a unified customer view.
• One External Data Source Integration: Integrate one additional data source (e.g., website analytics, loyalty program) to enrich your customer profiles.
• Up to Eight Hours of Training & Enablement: Equip your team with the knowledge to use Data Cloud effectively, unlocking the power of unified customer data.

This implementation is the first step towards building a comprehensive Customer 360 view and driving data-driven marketing and business success.