Cresta combines the best of AI and human intelligence to transform conversations and workflows at every level of the contact center. Discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every member of your team to work smarter and faster. All with a single platform that's purpose-built to save time and money, differentiate the customer experience, and accelerate revenue growth every time you connect with a customer.
Cresta AI Agent redefines what virtual agents are capable of, eliminating the trade-off between cutting costs and delivering exceptional customer experiences. By combining precise business logic with advanced language models, Cresta creates personalized, human-like conversations that resolve complex issues effortlessly and safely, with guardrails to protect your brand and data.
Cresta Agent Assist empowers every agent with real-time guidance, best practices, and AI-generated summaries to enhance performance and accelerate results. With Generative Knowledge Assist and tailored workflows, agents confidently navigate conversations from day one, reducing ramp time and boosting productivity.
Cresta Conversation Intelligence helps leaders maximize results and reduce costs with AI-powered insights, coaching, and quality management tools. It understands the content and context of every conversation, auto-scores 100% of interactions, and reinforces winning behaviors with AI-enabled coaching workflows.
At our core is Crestas Expertise Engine, the deep AI technology that understands and optimizes every customer interaction.
For custom pricing, EULA, or a private contract, please contact partners@cresta.ai for a private offer.
Highlights
Cresta is a white glove partner for AI transformation in the contact center. With deep domain expertise, an unmatched innovation track record, and an ironclad commitment to delivering customer value, we will future-proof your AI strategy so you can stay ahead of the competition.
Cresta turns conversations into better business performance. We empower our customers to pinpoint issues, opportunities, and winning behaviors, before driving org-wide action with unprecedented speed using the industry's most powerful AI workflow engine
Cresta's AI tech stack provides a measurable performance advantage. Our suite of task-optimized models are trained on each customer's unique data to deliver best-in-class transcription accuracy, precise outputs, and ultra-low latency. We continue to push the boundaries of what's possible.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You pick pricing based on channel and billing method. Two dimensions bill per unit of usage: one charges per chat for Real-Time Agent Assist for Chat, the other charges per call for Real-Time Agent Assist for Voice. Two subscription dimensions bundle a set volume instead: Agent Assist for Chat covers up to 125,000 chats, and Agent Assist for Voice covers up to 100,000 calls. Choose per-unit options when usage varies, or the volume subscriptions when you expect steady demand up to those limits. Voice and chat are priced separately across all options.
Top-of-mind questions for buyers
What counts as one chat or one call for the per-unit pricing?
One chat is a single customer chat conversation the tool assists on. One call is a single voice interaction it supports live. Each conversation is counted once, so your usage total reflects the number of assisted interactions across your team.
How do the per-unit options differ from the volume subscriptions on my bill?
Per-unit options meter each assisted chat or call as it happens, so cost tracks actual usage. The subscription dimensions charge a set fee covering up to 125,000 chats or 100,000 calls, regardless of how many you use within that cap. Per-unit suits variable volume; subscriptions suit steady demand.
Are chat assist and voice assist billed separately, or can I combine them under one dimension?
Chat and voice are priced and billed separately across all options. If you need help on both channels, you select a chat dimension and a voice dimension. Their charges are independent and appear as distinct line items rather than combining into a single metric.
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Cresta provides comprehensive implementation, training, and customer success services to help ensure you are getting maximum value from Cresta solutions. Cresta Customer Support hours are Monday - Friday 5AM-6PM PST.
support@cresta.ai
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Powerful Call Analysis, But Knowledge Assist Needs Improvement
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
The AI analytical ability. It is able to analyze all telephone calls and help identify insights very easily.
What do you dislike about the product?
The model used for Cresta's knowledge assist is not very accurate in understanding the overall caller's intent, so the questions/answers it identifies are not relevant.
What problems is the product solving and how is that benefiting you?
Cresta has helped agents become more efficient on calls and helped reduce onboarding time. It has also helped iwth call analysis. We have also started using Cresta for quality assurance which is allowing us to review most/all calls instead of just a sampling when we were doing it manually.
Chad S.
Cresta game changer
Reviewed on Sep 18, 2025
Review provided by G2
What do you like best about the product?
Cresta real-time coaching with representatives has improved productivity with the middle of the pack members. Representatives are getting prompts real-time to improve conversations without waiting for call reviews with a manager. Seen B players rising up the ranks.
What do you dislike about the product?
Cresta is great product, dislike its your AI and it takes time to understand your business model and call methodology. You have to have patience and really a dedicated person who is almost an AI linguist once you figure it out everything changes but pack patience once you have it down its amazing.
What problems is the product solving and how is that benefiting you?
Real time coaching with all representatives, it eliminates managers time to listen to live calls or recordings to provide coaching. Cresta provides us real-time coaching tools and coaching plans for each individual. 100% of conversations are captured for quick analysis and training.
Michelle O.
Great overall service
Reviewed on Sep 14, 2022
Review provided by G2
What do you like best about the product?
Quick turnaround whenever we have questions or are looking to implement new features
What do you dislike about the product?
No significant concerns, I would like to be able to utilize or test new features more frequently
What problems is the product solving and how is that benefiting you?
Cresta helped us create an all in one system for inspecting and documenting our coaching plans which has eliminated time and unnecessary tools/processes that were previously in place
Information Technology and Services
User friendly - but some things dont work as fast or efficiently on occasion
Reviewed on Sep 14, 2022
Review provided by G2
What do you like best about the product?
Insights as well as AI providing suggestions and finishing consultant sentences. LIVE view is awesome as well as Cresta Director.
What do you dislike about the product?
Hiccups syncing with back end system (live engage). User-friendliness to view comments and review commensts.
What problems is the product solving and how is that benefiting you?
manager to consultant visibility, and feedback accessibility.
Arron P.
Great product with great support
Reviewed on Sep 13, 2022
Review provided by G2
What do you like best about the product?
The insights from the leader dashboard allow us to pinpoint and coach agents more efficently.
What do you dislike about the product?
Nothing all of the dislikes are with LMI
What problems is the product solving and how is that benefiting you?
its giving the agents a birds-eye view of what they are doing well and what they are missing the mark on