Sold by: Tealium
Deployed on AWS
Tealium connects customer data - spanning web, mobile, offline, and IoT devices - so brands can connect with their customers, generate insights, and drive growth.
4.3
Overview
Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements with Tealium.
Our Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 850 businesses worldwide trust Tealium to power their customer data strategies. How can Tealium help super-charge your AWS instance?
- Collect, unify and enrich customer data from offline and online sources (before it gets to AWS).
- Build a single customer view ready to activate across analytics, customer experience, advertising, personalization, and hundreds of other use cases.
- Use flexible and easy-to-set-up integrations with AWS (EventBridge, Firehose, Redshift, SQS, S3, and more), as well as 1,300+ other technologies.
For custom pricing, EULA, or a private contract, please contact salesinfo@tealium.com for a private offer.
Highlights
- Tealium is powered by AWS
- We work with a number of AWS customers in all verticals including Healthcare, Retail, Financial Services, Travel and Hospitality and more.
- Deliver higher quality and more comprehensive customer data to AWS in real time to drive better insights and engagements
Details
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Delivery method
Deployed on AWS
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Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Event/Audience Data Hub | Client/Server Event+Audience Data Hub | $150,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Client/Server Event+Audience Data Hub | 120% of quoted rate per 1 Million usage units for Service usage in excess of the AUL | $75,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
The Tealium Customer Data Hub has far more features, capabilities and use cases than can be described in this space. Should you have further questions, please check out our product tour, our active user community or our full documentation. salesinfo@tealium.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Tealium
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10
In Data Warehouses, Streaming solutions
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In CRM, ELT/ETL, Data Integration
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In Automotive
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Tag Management System
Manages and deploys tags across web, mobile, offline, and IoT devices for customer data collection
Customer Data Platform with Machine Learning
Unifies and enriches customer data from multiple sources using machine learning capabilities
API Hub
Provides API-based integration capabilities for connecting customer data across systems
AWS Service Integrations
Supports direct integrations with AWS services including EventBridge, Firehose, Redshift, SQS, and S3
Multi-Source Data Collection
Collects and consolidates customer data from offline and online sources in real time
Customer Data Collection and Standardization
Standardizes data collection across multiple sources and unifies user records into a single customer view
Data Routing and Integration
Routes customer data to AWS and hundreds of additional destinations in real-time
First-Party Data Management
Collects, cleans, and federates first-party data for reliable customer insights
Real-Time Personalization
Enables real-time personalized experiences at scale based on unified customer data
Data Quality and Governance
Provides data cleaning and validation capabilities to ensure trustworthy data for decision-making
AI-Powered Identity Resolution
Patented machine learning algorithms unify customer profiles across multiple data sources, ensuring accurate and consistent identities with real-time processing capabilities for billions of customer records.
Unified Customer Data Platform
Enterprise-grade unified customer view that consolidates fragmented first-party data into comprehensive customer profiles accessible across the organization for analysis and insights.
Reverse ETL and Data Automation
Automated data operations and workflow management that transforms and monitors customer data transformations, enabling consistent data availability across the organization without requiring SQL, scripts, or manual uploads.
Customer Intelligence and Activation
Platform for leveraging unified customer data to enhance marketing effectiveness through audience segmentation, contact rate improvement, and personalized touchpoint activation.
AI-Powered Analytics Toolkit
Advanced machine learning capabilities for data modeling, decision support, revenue opportunity identification, and data quality validation for marketers, analysts, and data engineers.
Standard contract
No
No
No
Customer reviews
Staffing and Recruiting
Exceptional Control and Flexibility
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
What I like most about Tealium is the level of customization it offers. We can micro-target audiences in real time, based on our own business parameters.
What do you dislike about the product?
There’s an initial learning curve if you’re coming from another platform, such as Google Tag Manager or another CDP, because Tealium works differently than its competitors.
What problems is the product solving and how is that benefiting you?
The biggest problem Tellum is helping us solve is being able to target and identify very specific, micro-level audiences that a traditional CDP doesn’t surface quickly enough for us to take action on.
Emily M.
Easy Segmentation and Real-Time Customer Activation
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Easy to segment and activate on real time customer insights. Love the easy and turnkey integration with Snowflake! The vertical specific applications are helpful to understand where my org can leverage more data insights
What do you dislike about the product?
I wish they had sandbox and cheatsheet of features for partners to demo internally . More integrations to leverage on Snowflake Marketplace for out of the box composability
What problems is the product solving and how is that benefiting you?
I like the easy activation of data and visual capabilities for business users to easily identify insights across the organization and different teams!
Tony H.
Intuitive Interface, Needs Stronger AI Capabilities
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
I like that the Tealium Customer Data Hub's UI is very intuitive, so you don't need to be very technical to use it. People can learn on the job to use Data Hub.
What do you dislike about the product?
I will say at this point, their AI capability is still very basic. I don't see much automation coming from them. So I would like to see more automation, more offering more, like, a natural language processing. To help us, onboarding new datasets even quicker.
What problems is the product solving and how is that benefiting you?
Tealium Customer Data Hub consolidates our siloed data, providing a unified view to enhance customer experience, especially crucial due to data governance challenges.
Financial Services
Director
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Tealium Customer Data Hub makes it easy to unify customer data, connect integrations, and activate audiences in real time. It improves efficiency and supports better personalization across channels.
What do you dislike about the product?
The platform has a learning curve, and some integrations or advanced configurations can be complex for new users. Pricing may also be challenging for smaller teams.
What problems is the product solving and how is that benefiting you?
Tealium helps solve fragmented customer data, inconsistent tracking, and slow audience activation. This leads to better reporting, faster decisions, and stronger customer experiences.
Information Technology and Services
Tealium Meets You Where You Are on Customer Data Infrastructure
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Tealium understands customer data infrastructure and meeting their customers where they're at. They're well integrated with everyone in your martech stack!
What do you dislike about the product?
Not qualified to answer this, but the only negative thing I've heard from brands is cost. It would be interesting to see them charge based on outcome instead of actions.
What problems is the product solving and how is that benefiting you?
Helping with generate a Customer 360 in my preferred data platform, with measurement, and analyzing customer journeys across all of our touch points (outbound, mobile, web, etc.)