Sold by: Cordial
Deployed on AWS
Cordial is the cross-channel marketing and data platform for customer-obsessed brands. Collect all of your customer data in one platform, and use it to build audience segments, discover trends, and automate customer experiences at enterprise scale.
4.6
Overview
Cordial's cross-channel messaging and data platform is designed for agile marketing teams and technologists to send personal, relevant, and intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement.
Messaging Channels Deliver a unified brand experience personalized to each person across all channels including email, sms, mobile app, web acquisition and REST channels.
Agile Marketing User Interfaces Empower your teams to work better, faster, smarter developing reusable, scalable messaging workflows and creating personalized messages in a single platform.
Cordial Data Platform Collect all of your customer and business data from anywhere in your tech stack and activate it for immediate use in your messaging programs.
Custom pricing is available for any volume of messages across email, SMS and mobile app. Full platform includes unlimited data, contacts, attributes and real-time events. Additional discounts may apply for multi-year duration and payment terms.
For custom pricing, EULA or a private offer, please contact us at aws-marketplace@cordial.com .
Highlights
- Cordial empowers marketing teams to create personal relationships with every customer. Our vision is to build technology for teams to communicate cordially--delivering messages that are personal, relevant, and intelligent.
- Cordial is powered by and runs only on AWS.
- Cordial and AWS work closely together to service our joint clients in Retail, eCommerce, Healthcare, Media/Publishing & Digitally Native Businesses (DNB)
Details
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Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Cordial Enterprise | Full platform with up to 750 million emails | $375,000.00 |
Cordial Mid Market | Full platform with up to 125 million emails | $125,000.00 |
Vendor refund policy
Fees are non-cancellable and non refundable, except as required by law. Contact your Client Success Manager (CSM) to discuss your specific situation.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Each client is assigned a named Client Success Manager (CSM). The Cordial knowledgebase is available at support.cordial.com. Support can be reached via email at support@cordial.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Cordial
By Iterable
Top
10
In Sentiment Analysis
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Message Delivery
Unified brand experience delivery across email, SMS, mobile app, web acquisition, and REST channels with personalization capabilities
Real-Time Customer Data Activation
Activation of unlimited customer data up-to-the-second with support for complex business data regardless of structure or schema
Audience Segmentation and Workflow Automation
Creation of audience segments, development of reusable and scalable messaging workflows, and automation of customer experiences at enterprise scale
Integrated Data Collection and Management
Collection and consolidation of customer and business data from multiple sources within the tech stack with support for unlimited data, contacts, and attributes
Real-Time Campaign Creation and Experimentation
Real-time creation, experimentation, and validation of marketing strategies with personalized message generation in a single platform
Data Integration and Activation
Integrates with major data sources including AWS and modern data stack components to eliminate data silos and enable scalable data activation for high-volume use cases
Cross-Channel Campaign Orchestration
Supports natively integrated channels including web, email, SMS, and in-app messaging for coordinated customer communication across multiple touchpoints
AI-Powered Personalization Engine
Utilizes built-in artificial intelligence to optimize campaigns, automate routine tasks, and deliver individualized customer experiences based on behavioral and contextual data
Self-Service Campaign Management
Provides marketers with native tools to independently activate data, build audience segments, and design personalized customer journeys without requiring technical resources
Enterprise-Scale Architecture
Built on modern cloud technologies designed to handle communications for over 3 billion people globally with support for complex campaign orchestration and high-volume data processing
Multi-Channel Notification Delivery
Unified API for delivering notifications across push notifications, email, SMS, chat, in-app messaging, and direct messaging platforms like Slack and Facebook Messenger through a single integration point.
Visual Notification Designer
Drag-and-drop notification template builder with consistent rendering across email clients, content reusability across channels, and support for both visual design interface and JSON-based template configuration.
Intelligent Message Routing Engine
Rules-based delivery system enabling drag-and-drop channel prioritization, configurable always-send settings, and best-of channel selection to route messages to optimal notification channels.
Comprehensive Analytics and Logging
Detailed event logging and performance metrics across all channels and providers, including deliverability comparison, channel effectiveness analysis, and per-user channel tracking.
Managed Infrastructure and Scalability
Fully-managed and automated notification infrastructure platform designed to handle development, scaling, and management of notifications with reduced resource requirements.
Standard contract
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Customer reviews
Prateek S.
Cordial: Powerful, Yet Challenging for Advanced Features
Reviewed on Feb 12, 2026
Review provided by G2
What do you like best about the product?
I like Cordial's ability to combine speed, data, and personalization to drive customer engagement. The platform enables marketers to move beyond generic campaigns to tailored immediate customer experiences. I also appreciate the smooth integration structure, onboarding, and API capabilities that Cordial offers.
What do you dislike about the product?
I struggle with the learning curve for advanced features, which feels a bit challenging. The user interface updates could be more intuitive, and I wish there was more flexibility in reporting customization.
What problems is the product solving and how is that benefiting you?
I use Cordial for cross-channel marketing automation, managing customer data, and hyper-personalized messaging. It solves fragmented customer data issues, speeds up campaign launch, and improves audience targeting. I like how it drives customer engagement with speed, data, and personalization.
Naman J.
Centralized Messaging and Real-Time Data for Enhanced Engagement
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
I think I like about cordial is that it can centralized all the messaging platefrom like mail, normal messages(sms) and also they uses real time data of users up to date data which is very good for brands to know about their customers and increase their engagement.
What do you dislike about the product?
I think main difficulty is that as this plateform uses data (upto date data) so for the initial user it is difficult to use easily it takes time for the user to understand the whole system, but after understanding the user can frequently use the platefrom.
What problems is the product solving and how is that benefiting you?
I think cordial solves the major problem which is gatheirng the data, as many other plateforms also gather the data but they are not frequently update the user's data which cause problem to the enterprises so here cordial helps it will gather the data and also update the data continuously(frequently) so that enterprise will understand the user demand
Stephen I.
Easy to Use and Onboard, But Pricey
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
ease of onboarding and the ability to train new employees made it eas
What do you dislike about the product?
the cost was pretty high which sometimes makes us think if the roi is worth it
What problems is the product solving and how is that benefiting you?
helping with create a seamless marketing eco system in how we connect with current and prospective customers
Edward L.
The company name defines their people.
Reviewed on Jun 02, 2025
Review provided by G2
What do you like best about the product?
Their people. From sales to service and support, their team becomes an extension of your brand. They are very professional and knowledgeable, and you can sense that they genuinely want to help our brand succeed. The platform itself has a great user interface and is significantly better than our prior 'legacy' platform. We are still new to using the platform, as just completed onboarding, so there is still much for us to learn.
What do you dislike about the product?
Training is more self-serving and could use a few extra sessions where the cordial team walks you through the platform. Today, I'm not sure what I don't know, but I recall there being some cool features - we're just not taking advantage of them yet.
What problems is the product solving and how is that benefiting you?
The platform has more out of the box capabilities than our previous platform and we have a direct connector set-up with our datalake ro streamline our datashare - data integrations and data gaps caused huge issues with our previous ESP and Cordial has helped resolve that and bring new features into our email templates.
Katie W.
Would Recommend Cordial!
Reviewed on May 23, 2025
Review provided by G2
What do you like best about the product?
One of the standout aspects of using Cordial is just how easy and intuitive the platform is. From the start, it’s been clear that usability is a top priority. The interface is clean, user-friendly, and makes navigating through campaigns, data, and settings straightforward—even for new users.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
What do you dislike about the product?
While our experience with Cordial has been overwhelmingly positive, there are a few areas where we’re looking forward to continued development.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
What problems is the product solving and how is that benefiting you?
Before switching to Cordial, we were using separate platforms for each of our marketing channels. This created a lot of inefficiencies—fragmented data, inconsistent messaging, and a heavier lift when it came to campaign execution and reporting.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.