AWS Marketplace
Seller Conference 2025
August 6, 2025 | Bellevue, Washington
Venue location will be shared in invitation email
Sell smarter. Scale together.
Connect with AWS Partners at this exclusive event focused on helping you enhance your presence in AWS Marketplace. Network with independent software vendors (ISVs), data providers, and Channel Partners while learning proven approaches to expand your business through AWS Marketplace. This invite-only gathering provides opportunities to share best practices and discover strategies for accelerating your growth.
What to expect at this year's conference

Welcome reception
Join us for our welcome reception
on Tuesday, August 5, 2025, from
6:00 PM to 7:30 PM. This event
offers an opportunity to connect
with fellow attendees before the
conference begins on Wednesday,
August 6. We will serve
refreshments and light
appetizers.

Ask the experts
Visit the Lounge to connect
with AWS specialists and
technical experts. If you
need more time with experts
at the event, you can schedule
one-on-one consultations to
discuss integrating with AWS
Marketplace and best practices
for your business.

Channel Partner corner
Visit the Channel Partner Lounge
to learn how AWS Marketplace
Channel Partners develop
successful relationships with
independent software vendors
(ISVs) and build effective
marketplace strategies.
Agenda at a glance
Full agenda available Spring 2025
The AWS Marketplace Seller Conference takes place on Wednesday, August 6 in Bellevue, Washington, beginning with a Welcome Reception the evening before. We recommend arriving early in Bellevue on Tuesday to attend the Welcome Reception.
Badge pick up opens on Tuesday at 12:00 PM PST, with the Welcome Reception running from 6:00 PM to 7:30 PM. On Wednesday, badge pick up continues from 7:30 AM to 12:00 PM, and breakfast service begins at 7:30 AM. Throughout Wednesday, from 8:00 AM to 4:00 PM, you'll have access to the Ask the Experts Lounge, Channel Partner Corner, and dedicated meeting spaces.
The main conference program includes a keynote, a roadmap session, breakout sessions, interactive roundtables, panel discussions, and technical workshops. These sessions provide opportunities to learn best practices, develop growth strategies, and connect with AWS Marketplace experts and other AWS Partners.
Opening Keynote
Led by AWS leadership
Roundtables
Roundtables are 90-minute discussion sessions. Attendees will be matched to specific roundtables based on the topics selected during registration. Before the conference, attendees will receive an invitation with details about their session's time, location, and format.
Breakout Sessions
Four content tracks producing 16 breakout sessions of 45 minutes each. For detailed information about each track, see the Foundational Tracks section below.
Tuesday, August 5th
Day of conference schedule – Wednesday, August 6th
Breakout Sessions #1
Roundtables
Lunch & Networking
Roundtables
Break
Break
Who should attend?
-
Alliance and Partnership Leaders
VPs, directors, and team leads focused on strengthening AWS relationships
-
Product Management Teams
Product leaders, managers, and teams working to optimize AWS Marketplace offerings
-
Sales and Marketing Leadership
Sales and marketing executives, operations teams, and leaders seeking to grow their presence in AWS Marketplace
-
Technical Leaders
Technical decision-makers interested in implementation strategies and new APIs
Foundational Tracks
Track Build
Get hands-on experience with AWS Marketplace through technical labs designed for sellers. Sessions include live demonstrations, and you can complete labs at your own pace throughout the day. To participate in the labs, bring your laptop with access to your AWS account. Watch demonstrations or connect with technical experts if you prefer not to use a laptop. This track is designed for technical leaders, IT decision makers, and developers.
Track Sell
Optimize your go-to-market strategy, from product development through enterprise sales execution. Attendees should have intermediate to advanced knowledge of AWS Marketplace operations and be looking to scale their presence and revenue.
Track Market
Discover effective ways to reach new customers and position your solutions in AWS Marketplace. Learn how to showcase your offerings and optimize your products with AWS Marketplace features and connect with AWS customers seeking your solutions.
Track Scale
Enhance your operational efficiency using AWS Marketplace features and programs. Discover proven approaches to streamline your processes and grow your presence in AWS Marketplace. Designed for attendees looking to elevate AWS Marketplace business and operational efficiency.
Answers to frequently asked questions (FAQs)
General FAQs
-
What is the AWS Marketplace Seller Conference?
The AWS Marketplace Seller Conference is an exclusive invite-only event designed to help maximize presence in AWS Marketplace. This event allows independent software vendors (ISVs), data providers, and Channel Partners (CPs) to connect while discovering proven strategies to grow your business.
-
Is there a cost associated with attending the conference?
The conference registration is free. However, attendees are responsible for their own travel expenses and hotel accommodations.
-
Who should attend the AWS Marketplace Seller Conference?
The conference is ideal for business leaders who drive growth through AWS Marketplace, including:
- Alliance and partnership executives who manage AWS relationships
- Product management teams who develop marketplace offerings
- Sales and Marketing leaders who expand marketplace revenue
- Technical decision-makers interested in implementation strategies and new APIs
-
Will you be offering live-stream for the conference?
This is an in-person only event. We do not offer live streaming.
-
Where can I access my confirmation for attendance at the AWS Marketplace Seller Conference 2025?
Access your event details and confirmation information in the attendee portal.
-
Who can I contact for a copy of my hotel folio or for questions about my reservation?
Please contact your hotel directly and ask to speak to in-house reservations.
-
What is the AWS re:Invent Code of Conduct?
We firmly believe in the value and importance of an environment where all AWS community members feel welcome and safe. This Code of Conduct explains the behavior we expect from AWS community members at interactive AWS events and programs and across AWS blogs, online forums, and social media platforms. All attendees must comply with the AWS Code of Conduct.
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How can I contact the AWS Marketplace Seller Conference team?
Please send an email to customer support. Our team will respond to you within two business days.
Breakout sessions FAQs
-
Will slides be available for the breakout sessions?
Select session presentations from the AWS Marketplace Seller Conference 2025 will be available on the conference website after the event.
-
What are the foundational tracks for 2025?
To learn more about the Foundational Tracks for 2025, check out the Foundational Track section on this website.
-
What technical prerequisites do I need before joining the Build track?
To participate in the Build track, you need:
- Access to an AWS Marketplace seller account. See registering as an AWS Marketplace seller.
- IAM Permissions to create limited listing products in AWS Marketplace. Learn about user access.
-
Can I join the Build track if I don't have access to an AWS Marketplace seller account?
The Build track is open to all builders, whether you plan to follow along with your laptop during demos or just watch. This track is ideal for:
- Technical leaders
- IT decision makers
- CRM administrators (for co-sell sessions)
- Developers
You don't need an AWS Marketplace seller account to participate.
-
Can I meet with technical experts to discuss implementation challenges?
Yes. Technical experts will be available throughout the day in two locations:
- Ask the Expert lounge: For in-depth discussions
- Build track room: For individual technical assistance
-
Do I need to invite my CRM Administrator to the co-sell workshop?
Yes. Your CRM Administrator should attend this session to learn about:
- Deploying and configuring the AWS Partner CRM Connector
- Integrating AWS Partner Central APIs for Selling with your CRM system
- Automating opportunity sharing workflows
The session includes hands-on demonstrations and labs covering these integration tools.
AWS Speakers

Alayna Broderson

Allison Johnson

Arif Razvi

Carisa Schow

Carla Boggs

Christopher Spandikow

Clayton Knechtges

David Cristini

Erika Hashemi

Franco Naling

Josh Greene

Moshe Abramovitch

Krista Damico

Lauren Salvo

Lewis Howarth

Louise Strandoo

MacKenzie White

Matthew Jackson

Salvador Lopez Beneyto

Shekhar Chawla

Sumeet Gujaran

Wesley Long
Guest Speakers

Andy Horwitz

Andy Whyte

Brady Lenahan

Jeff Moncrief

Justin Forth

Kyle Kuntz

Michelle Majeski

Mike Peters

Rochelle Manns

Ted Stuart

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.