AWS Marketplace

Seller Conference 2025

August 6, 2025 | Bellevue, Washington

Venue location will be shared in invitation email

Sell smarter. Scale together.

Connect with AWS Partners at this exclusive event focused on helping you enhance your presence in AWS Marketplace. Network with independent software vendors (ISVs), data providers, and Channel Partners while learning proven approaches to expand your business through AWS Marketplace. This invite-only gathering provides opportunities to share best practices and discover strategies for accelerating your growth.

AWS Marketplace Seller Conference 2024

What to expect at this year's conference

3 men having a conversation, holding drinks at Seller Conference welcome reception

Welcome reception

Join us for our welcome reception
on Tuesday, August 5, 2025, from
6:00 PM to 7:30 PM. This event
offers an opportunity to connect
with fellow attendees before the
conference begins on Wednesday,
August 6. We will serve
refreshments and light
appetizers.

3 people total, one in background, two in foreground having discussion. We can see the foreground lady's face, which is happy. She seems to be the expert explaining something amazing to a Seller Conference attendee.

Ask the experts

Visit the Lounge to connect
with AWS specialists and
technical experts. If you
need more time with experts
at the event, you can schedule
one-on-one consultations to
discuss integrating with AWS
Marketplace and best practices
for your business.

Large room hosting Channel Partner Lounge. 8 people are in the room spread out having discussions in groups of 2.

Channel Partner corner

Visit the Channel Partner Lounge
to learn how AWS Marketplace
Channel Partners develop
successful relationships with
independent software vendors
(ISVs) and build effective
marketplace strategies.

AWS Marketplace Seller Conference Meeting Space image of 5 people sitting around coffee table in discussion

Meeting spaces

The venue provides several
spaces for networking and
impromptu meetings,
including an open meeting
room you can use on a
first-come, first-served basis.

Agenda at a glance

Full agenda available Spring 2025

The AWS Marketplace Seller Conference takes place on Wednesday, August 6 in Bellevue, Washington, beginning with a Welcome Reception the evening before. We recommend arriving early in Bellevue on Tuesday to attend the Welcome Reception.

Badge pick up opens on Tuesday at 12:00 PM PST, with the Welcome Reception running from 6:00 PM to 7:30 PM. On Wednesday, badge pick up continues from 7:30 AM to 12:00 PM, and breakfast service begins at 7:30 AM. Throughout Wednesday, from 8:00 AM to 4:00 PM, you'll have access to the Ask the Experts Lounge, Channel Partner Corner, and dedicated meeting spaces.

The main conference program includes a keynote, a roadmap session, breakout sessions, interactive roundtables, panel discussions, and technical workshops. These sessions provide opportunities to learn best practices, develop growth strategies, and connect with AWS Marketplace experts and other AWS Partners.

Opening Keynote
Led by AWS leadership

Roundtables
Roundtables are 90-minute discussion sessions. Attendees will be matched to specific roundtables based on the topics selected during registration. Before the conference, attendees will receive an invitation with details about their session's time, location, and format.

Breakout Sessions
Four content tracks producing 16 breakout sessions of 45 minutes each. For detailed information about each track, see the Foundational Tracks section below.

Tuesday, August 5th


12:00 PM - 7:00 PM
Badge pick-up

6:00 PM - 7:30 PM
Welcome Reception at hotel

Day of conference schedule – Wednesday, August 6th


7:30 AM - 12:00 PM
Badge pick up

7:30 AM - 8:45 AM
Breakfast

8:00 AM - 4:00 PM
Channel Partner Corner

8:00 AM - 4:00 PM
Meet with AWS Experts + Schedule onsite meetings

8:00 AM - 4:00 PM
Additional meeting space

9:00 AM - 10:15 AM
Keynote & Roadmap

10:15 AM - 10:30 AM
Break

10:30 AM - 11:15 AM

Breakout Sessions #1


10:30 AM - 12:00 PM

Roundtables


11:15 AM – 11:30 AM
Break

11:30 AM - 12:15 PM
Breakout Sessions #2

12:15 PM - 2:00 PM

Lunch & Networking


2:00 PM – 3:30 PM

Roundtables


2:00 PM – 2:45 PM
Breakout Sessions #3

2:45 PM – 3:00 PM

Break


3:00 PM – 3:45 PM
Breakout Sessions #4

3:45 PM – 4:00 PM

Break


4:15 PM - 7:00 PM
Connect & Network: Evening Social

Who should attend?

Foundational Tracks

Track Build

Get hands-on experience with AWS Marketplace through technical labs designed for sellers. Sessions include live demonstrations, and you can complete labs at your own pace throughout the day. To participate in the labs, bring your laptop with access to your AWS account. Watch demonstrations or connect with technical experts if you prefer not to use a laptop. This track is designed for technical leaders, IT decision makers, and developers.

Track Sell

Optimize your go-to-market strategy, from product development through enterprise sales execution. Attendees should have intermediate to advanced knowledge of AWS Marketplace operations and be looking to scale their presence and revenue.

Track Market

Discover effective ways to reach new customers and position your solutions in AWS Marketplace. Learn how to showcase your offerings and optimize your products with AWS Marketplace features and connect with AWS customers seeking your solutions.

Track Scale

Enhance your operational efficiency using AWS Marketplace features and programs. Discover proven approaches to streamline your processes and grow your presence in AWS Marketplace. Designed for attendees looking to elevate AWS Marketplace business and operational efficiency.

Answers to frequently asked questions (FAQs)

General FAQs

Breakout sessions FAQs

AWS Speakers

Alayna Broderson

Alayna Broderson

Sr. Manager, AMER Infrastructure Technology Partnerships
Allison Johnson

Allison Johnson

Senior Manager, AMER Scale Team
Arif Razvi

Arif Razvi

WW Leader, AWS Marketplace International Expansion & New Business
Carisa Schow

Carisa Schow

Sr. Global Integrated Marketing Manager - Industry, AWS Marketplace
Carla Boggs

Carla Boggs

AWS Marketplace Customer Advisor, SMB
Christopher Spandikow

Christopher Spandikow

Sr. Manager, Product Management AWS Marketplace
Clayton Knechtges

Clayton Knechtges

Sr. Partner Development Manager, Marketplace Channel
David Cristini

David Cristini

Director, US ISV Sales, Business Applications, AWS
Erika Hashemi

Erika Hashemi

Sr. Global Integrated Marketing Manager, DevOps AWS Marketplace
Franco Naling

Franco Naling

Sr. Mgr, AMER AWS Marketplace Consulting
Josh Greene

Josh Greene

WW Leader, Marketplace Seller Innovation
Moshe Abramovitch

Moshe Abramovitch

Sr. Product Manager, AWS Marketplace
Krista Damico

Krista Damico

Principal, AWS Marketplace International Expansion
Lauren Salvo

Lauren Salvo

Principal ISV Sales Rep
Lewis Howarth

Lewis Howarth

Sr. Mgr, AWS Marketplace EMEA - ISVs
Louise Strandoo

Louise Strandoo

Sr. Mgr, AWS Marketplace Develpment, AMER
MacKenzie White

MacKenzie White

Marketplace Development Manager, AWS
Matthew Jackson

Matthew Jackson

AWS Marketplace Development Manager, MP COE
Salvador Lopez Beneyto

Salvador Lopez Beneyto

Sr. Manager, Product Management AWS Marketplace
Shekhar Chawla

Shekhar Chawla

Head of Product, Core Services, AWS Marketplace
Sumeet Gujaran

Sumeet Gujaran

Sr. Technical Product Manager, AWS Partner Central and AWS Marketplace
Wesley Long

Wesley Long

Sr. Partner Development Manager, Marketplace Channel

Guest Speakers

Andy Horwitz

Andy Horwitz

SVP, Global Partner Ecosystems - Netskope
Andy Whyte

Andy Whyte

CEO - meddic.com
Brady Lenahan

Brady Lenahan

VP of Sales - CloudZero
Jeff Moncrief

Jeff Moncrief

Global Field Chief Technology Officer – Sonrai

Justin Forth

Global Director Cloud Partnerships - LogicMonitor
Kyle Kuntz

Kyle Kuntz

VP, Channel Strategy and Programs - Genesys
Michelle Majeski

Michelle Majeski

Director of Strategic Alliances – Cloud Partnerships at ZoomInfo
Mike Peters

Mike Peters

VP, Partners and Alliances - Optiv
Rochelle Manns

Rochelle Manns

VP - Converge
Ted Stuart

Ted Stuart

President - Mission Cloud
AWS Marketplace

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.