AWS Marketplace
Seller Conference 2025
August 6, 2025 | Bellevue, Washington
Venue location will be shared in invitation email
What to expect at this year’s conference
Connect with AWS Partners at this exclusive event focused on helping you enhance your presence in AWS Marketplace. Network with independent software vendors (ISVs), data providers, and Channel Partners while learning proven approaches to expand your business through AWS Marketplace. This invite-only gathering provides opportunities to share best practices and discover strategies for accelerating your growth.
Welcome reception
Join us for our welcome reception on Tuesday, August 5, 2025, from 6:00 PM to 7:30 PM. This event offers an opportunity to connect with fellow attendees before the conference begins on Wednesday, August 6. We will serve refreshments and light appetizers.
Ask the experts
Visit the Lounge to connect with AWS specialists and technical experts. If you need more time with experts at the event, you can schedule one-on-one consultations to discuss integrating with AWS Marketplace and best practices for your business.
Channel Partner corner
Visit the Channel Partner Lounge to learn how AWS Marketplace Channel Partners develop successful relationships with independent software vendors (ISVs) and build effective marketplace strategies.
Meeting spaces
The venue provides several spaces for networking and impromptu meetings, including an open meeting room you can use on a first-come, first-served basis.
Agenda at a glance
Full Agenda available Spring 2025
The AWS Marketplace Seller Conference takes place on Wednesday, August 6 in Bellevue, Washington, beginning with a Welcome Reception the evening before. We recommend arriving early in Bellevue on Tuesday to attend the Welcome Reception.
Registration opens on Tuesday at 12:00 PM PST, with the Welcome Reception running from 6:00 PM to 7:30 PM. On Wednesday, registration continues from 7:30 AM to 12:00 PM, and breakfast service begins at 8:00 AM. Throughout Wednesday, from 8:00 AM to 4:00 PM, you'll have access to the Ask the Experts Lounge, Channel Partner Corner, and dedicated meeting spaces.
The main conference program includes a keynote, a roadmap session, breakout sessions, interactive roundtables, panel discussions, and technical workshops. These sessions provide opportunities to learn best practices, develop growth strategies, and connect with AWS Marketplace experts and other AWS Partners.
Opening Keynote
Led by AWS leadership
Roundtables
Roundtables are 90-minute discussion sessions. Attendees will be matched to specific roundtables based on the topics selected during registration. Before the conference, attendees will receive an invitation with details about their session's time, location, and format.
Breakout Sessions
4 content tracks (Build, Grow, Market, and Scale) producing 16 breakout sessions of 45 minutes each.
Closing General Session
Final remarks and AMA to include a semi-live Q&A.
Tuesday, August 5th
Day of conference schedule – Wednesday, August 6th
Breakout Sessions #1
Roundtables
Roundtables
Breakout Sessions #2
Breakout Sessions #3
Breakout Sessions #4
Schedule
Wednesday, September 11, 2024
Thursday, September 12, 2024
Sessions
Track 1
(Grow) your Business in AWS Marketplace
Presentation
The 6 Characteristics of Successful Sellers
Discover the key characteristics that drive a successful AWS Marketplace strategy. Learn how to foster organizational alignment and optimize feature adoption to execute a proven AWS Marketplace strategy. Don't miss this opportunity to unlock the secrets of successful AWS Marketplace sellers and elevate your organization's approach to this powerful platform.
AWS Speaker
Louise Strandoo
Presentation
Normalizing AWS Marketplace In Your Sales Culture
Want your account managers to experience the benefits of AWS Marketplace at scale? Looking for ideas to articulate the value to your sales leadership? Join us to learn how you can enable and motivate your sales team by leveraging your existing sales language, frameworks, and processes. We'll use variations of frameworks like MEDDIC to demonstrate how you can integrate AWS Marketplace into your sales culture and take a step closer to consistent increased sales performance. We'll discuss how Independent Software Vendors (ISVs) find important differentiators in areas such as economic buyers, technology decision criteria, and optimizing deal close plans.
AWS Speaker
Lewis Howarth
Guest Speaker
Andy Whyte
Sid Vajpayee
Panel
Unlocking Success: Partner Experiences and Innovations in AWS Marketplace
Join us for a discussion with our panel of AWS Partners as they share their experiences and learnings using AWS Marketplace. Explore how they started their relationship with AWS and the role AWS Marketplace played in driving growth and collaboration. Learn about integrating AWS services, utilizing AWS Professional Services, and co-selling with vendors. Discover how automation has helped streamline operations and accelerate success for these Partners.
AWS Moderator
Allison Johnson
Panelists
Mike Peters
Rochelle Manns
Ted Stuart
Fireside chat
Demystifying how to work with AWS sellers
Listen to David Cristini, Director of Sales for Independent Software Vendors (ISVs) for Business Applications in North America at Amazon Web Services (AWS) and Lauren Salvo, Principal ISV Sales Rep, discuss how to effectively work with AWS field sellers. Learn about the structure of the team, what motivates AWS field sellers, and get tips and advice for driving productive engagements while selling via AWS Marketplace.
AWS Moderator
Alayna Broderson
Panelists
David Cristini
Lauren Salvo
Track 2
(Market) Go-to-Market & Demand Gen
Presentation
How ISVs have used AWS Marketplace and Channel Partners for accelerated growth
Accelerate your AWS Marketplace business with AWS Marketplace Channel Partners. Learn how Independent Software Vendors (ISVs) leverage the more than 2,000 enrolled AWS Marketplace Channel Partners to expand their sales reach and acquire new customers. In this session, AWS and an ISV will discuss strategies for driving growth with AWS Marketplace Channel Partner Private Offers (CPPOs) and including AWS Marketplace Channel Partners in your AWS Marketplace go-to-market strategy.
AWS Speaker
Franco Naling
Guest Speaker
Justin Forth
Michelle Majeski
Presentation
Maximize the potential of your AWS Marketplace listings to drive Product Led Growth
Millions of unique visitors search for products on AWS Marketplace every year, but not all convert. Learn best practices for optimizing your AWS Marketplace product listings to help buyers discover and evaluate your offerings, driving higher conversion rates. This session shares strategies and content recommendations to accelerate customer time-to-value. Discover AWS Marketplace features like standard contracts, vendor insights, free trials, and more that can support your efforts.
AWS Speakers
Christopher Spandikow
Salvador Lopez Beneyto
Presentation
AWS Marketplace: Best Practices for Shaping your Go-To-Market and Optimizing Demand Generation
You've established your listing in AWS Marketplace and have these components [Free Trial, Product Demo button, seller insights, etc.] set up. We'll walk you through what the AWS Marketplace Marketing team does, the programs available, and how to engage with and learn from other successful AWS Marketplace Partners. You'll discover best practices they follow to drive further demand and subscriptions through AWS Marketplace.
AWS Speakers
Carisa Schow
Erika Hashemi
Presentation
Unlocking efficiency and customer reach with AWS Marketplace APIs
Scale your AWS Marketplace engagements and accelerate your sales cycles with AWS Marketplace APIs. In this session, learn how other AWS Marketplace partners have successfully leveraged APIs to improve operational efficiency and deliver better experiences for customers. Walk away with practical strategies to scale your business with automation and improve conversion of leads visiting your web properties by enabling your Marketplace listings to be discovered and transacted from venues beyond AWS.
AWS Speakers
Moshe Abramovitch
Shekhar Chawla
Track 3
(Scale) your business with Operations
Presentation
Accelerating Optimization and International Expansion with AWS Marketplace
AWS Speakers
Arif Razvi
Krista Damico
Fireside chat
Accelerating Growth with AWS Marketplace Channel Features
Learn how AWS Marketplace features can help drive customer adoption and support long-term growth on AWS. In this session, we will explore existing and upcoming AWS Marketplace features, and provide examples of how partners are utilizing these capabilities.
AWS Speakers
Clayton Knechtges
Sumeet Gujaran
Wesley Long
Fireside chat
The Customer Value of AWS Marketplace
Join us for a discussion on the customer benefits of sourcing third-party software through AWS Marketplace. Beyond traditional discounts, this approach offers simplified billing, standardized contracts, and valuable vendor insights, all designed to enhance efficiency and inform strategic decisions. Our industry experts will share real-world examples and actionable insights to help our customers optimize your software procurement.
AWS Moderator
Matthew Jackson
AWS Speaker
Carla Boggs
Panelists
Jeff Moncrief
Panel
Learn how ISV sales leaders drive AWS Marketplace alignment to expand their partnership
This session features three independent software vendor (ISV) sales leaders who partnered successfully with AWS Marketplace. Attendees learn real-world examples and best practices, including how to:
- Define a meaningful partnership model with AWS Marketplace
- Use strategies that drive sales performance
- Leverage cloud marketplace industry trends for your go-to-market strategy
AWS Moderator
MacKenzie White
Panelists
Andy Horwitz
Brady Lenahan
Kyle Kuntz
AWS Speakers
Alayna Broderson
Allison Johnson
Arif Razvi
Carisa Schow
Carla Boggs
Christopher Spandikow
Clayton Knechtges
David Cristini
Erika Hashemi
Franco Naling
Josh Greene
Moshe Abramovitch
Krista Damico
Lauren Salvo
Lewis Howarth
Louise Strandoo
MacKenzie White
Matthew Jackson
Salvador Lopez Beneyto
Shekhar Chawla
Sumeet Gujaran
Wesley Long
Guest Speakers
Andy Horwitz
Andy Whyte
Brady Lenahan
Jeff Moncrief
Justin Forth
Kyle Kuntz
Michelle Majeski
Mike Peters
Rochelle Manns
Ted Stuart
AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.