Unified fragmented customer data has created a single view that reveals true buying behavior
What is our primary use case?
I am exploring how to unify customer data from different sources and improve visibility across systems. We have email on one system, phone on another system, and orders on a third system, and we wanted to unify and understand what the specific user is buying.
I came up with a simple example of how I used Amperity to unify that customer data. We explored how data from different systems would be unified into a single customer view, which helped us better understand user behavior and identity gaps in our data flow. We took data from the CRM and unified it with the orders since there were gaps in this data. So we unified it and we even revealed that we thought a specific customer does not buy anything and just exists there, but it appears that he is buying continuously. It really was helpful.
It was mainly part of a broader effort to improve how we handle and analyze customer-related data across multiple tools.
What is most valuable?
The best features Amperity offers are its strong data unification, relatively intuitive interface, and the ability to create a more complete customer profile. Eventually, you can combine data and really understand who this buyer is. You can come back to him because you now have his phone and address. There are regulatory matters that you cannot combine things together in one system, and using this system, we could understand who our customer is.
Amperity has positively impacted my organization by helping improve visibility into customer data and supporting better decision-making.
What needs improvement?
Amperity needs better onboarding documentation. Although it is very clear and intuitive, having guidance for initial setup would be helpful.
I think there should be a kind of template for guidance. There is a tool I cannot recall the name of, but it highlights the main features. Showing a demo at the beginning and giving quick tips and tricks would be beneficial, as sometimes, the remaining twenty percent of information is hidden.
For how long have I used the solution?
I have been working with Amperity for about a year.
What other advice do I have?
I find this interview pretty clear. Speeding it up a bit would be beneficial. My review rating for Amperity is eight.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
An excellent CDP solution
What do you like best about the product?
It's one of the best analytics CDP, the data models are very refined and it even integrates well in our ad tech ecosystem. Insights are in real time and the SCV profiles that it creates are highly accurate.
What do you dislike about the product?
The pricing can be improved. While the integrations they offer a plentiful they can possibly develop some campaign and delivery features. The support resolution time also needs to be worked upon.
What problems is the product solving and how is that benefiting you?
We were looking for a CDP solution that could help in customer profile creation by ingesting data from the various sources that we have. Amperity has worked brilliantly for us providing pinpoint actionable insights.
Amperity - Advanced customer segmentation
What do you like best about the product?
Identity Resolution Agent: AI-driven data standardization and matching to build first-party identity graph faster.
Operational Identities: Rules-based identity resolution (for use-cases like loyalty, clienteling) with more control via UI.
Stitch Benchmarking: Dashboards for monitoring data quality / match-rates in the identity/stitching process.
What do you dislike about the product?
Customer service. The customer success manager hardly answers our question and get in touch
What problems is the product solving and how is that benefiting you?
No coding is needed to segment the users into different category. And one of the best part is we can send these segmented users directly into SFMC as a New DE and can use directly in Email campaigns.
Impressive customer data unification technology
What do you like best about the product?
I like that the data ingestion is format agnostic and that the underlying technology uses a probabilistic approach.
The implementation and support teams are very knowledgeable.
What do you dislike about the product?
The lack of access controls for queries makes it difficult to manage them.
The analytics and data visualization capabilities within Amp360 are very limited.
What problems is the product solving and how is that benefiting you?
It allows us to consolidate data from multiple business lines into a unified view to leverage extensive cross-organizational customer data.
Still learning but so far so good
What do you like best about the product?
I have data insights that were not available to me before. Different data sources have come together in Amperity to help bring a complete picture of our customers into view.
What do you dislike about the product?
I'd like to see address standardization and data hygiene available in Amperity. When we pull segments from Amperity to put into a mail campaign, we must deal with customer address/data issues outside the CDP.
What problems is the product solving and how is that benefiting you?
Amperity allows us to target customers based on behavior in digital marketing campaigns, such as creating social media audiences and email segments.
Amperity has the features need in identity resolution, activation, and measurement
What do you like best about the product?
Probabilistic and Deterministic stitching
What do you dislike about the product?
Cost Structure is a bit cost prohibitive to scale
What problems is the product solving and how is that benefiting you?
Bringing multiple sources together and stitching sometimes separate or duplicate profiles together.
Sr. Business Systems Analyst
What do you like best about the product?
Great team work, highly efficient and responsive
What do you dislike about the product?
I do not dislike anything, Amperity team has been great
What problems is the product solving and how is that benefiting you?
Implementing CDP for our company, great collaboration so far.
Director of Email
What do you like best about the product?
The people 1st...every experience is always a positive one.
What do you dislike about the product?
user interface can always be improved to be more 'non-data' user focused.
What problems is the product solving and how is that benefiting you?
Customer stitching and data consolidation
Excellent account support but some capabilities were overpromised during procurement process
What do you like best about the product?
Amperity's implementation and post-implementation account teams are excellent. They go above and beyond and help us derive value from the tool.
What do you dislike about the product?
Not all capabilities are fleshed out. Just because it's in the UI doesn't necessarily mean it's 100% ready to go. Also discourages high usage with pricing tiers.
What problems is the product solving and how is that benefiting you?
Amperity helps us aggregate our user counts across disparate systems. It also allows us to perform enhanced customer analytics.
Reliable Expertise and Pleasant Experience through the Partnership
What do you like best about the product?
The SME Depth and reliable ownership demonstrated on mutual objectives have instilled a sense of comfort. This typically sets in after years into the partnership, which we seem to have reached earlier.
What do you dislike about the product?
Deterministic associations where present, do not seem to have a bearing in the Clusterin, with only the PII based matching determining it.
Data cleansing gaps in PII (where labeled as VOID / Fraud / Null) could be detected and flagged by Amperity, instead of assigning AmpIDs.
What problems is the product solving and how is that benefiting you?
Identity Resolution across Customer PII from multiple Accounts and Sources, and assign a single Customer ID.
