Amperity Customer Data Cloud
AmperityExternal reviews
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Awesome Product for CDP
What do you like best about the product?
Amperity product really helped to consolidate our customer's records to enhance the capability of tracking an entire customer journey.
What do you dislike about the product?
Some data usages need to be clear and transparent
What problems is the product solving and how is that benefiting you?
Ability to provide a holistic view of the Customer journey when the individual transitions from prospect to customer and provides the ability to identify in multiple systems.
Great team, world class product, more to come!
What do you like best about the product?
Amperity is most helpful in cleansing and unifying our data. The team is wonderful to work with and the product itself is intelligent, useful and relevant to the future of data and business success.
What do you dislike about the product?
The configuration and validation phase seems long and complex. There has to be a better more streamlined way to firstly scope and then execute these phases. Better understanding of business needs and team responsiveness will help with this also.
What problems is the product solving and how is that benefiting you?
Amperity is unifying data about our customers from siloed data sources that have been impossible previously to connect and query. Amperity is making the data accessible and useable for segmentation efforts and also for business intelligence use cases.
Hand on user of Amperity platform.
What do you like best about the product?
Integrate different data into one platform.
What do you dislike about the product?
Some mismatches between Amperity and customer internal data mart.
What problems is the product solving and how is that benefiting you?
Campaign automation and CLV tiers.
Love working with Amperity folks. Brian Su is the most valuable talent at Amperity.
What do you like best about the product?
Our marketing team is using Amperity to create various segments and upload these segments for campaign set up
What do you dislike about the product?
There needs some improvement in the record matching percentage
What problems is the product solving and how is that benefiting you?
One central source to leverage data and easy user interface
Quality product to unlock your customer data.
What do you like best about the product?
Amperity is a great tool to help unify disparate and hard-to-access siloed data. The ability to attribute activity at the customer level allows us to effectively target, segment, and action the data.
What do you dislike about the product?
It seems some of the resources at Amperity are stretched to the point they cannot support a full-service client to the best of their capability. The number of times you have to remind or repeat a request can become cumbersome and frustrating because if you have to remind them of the task you can be sure progress was not made since you last addressed it.
What problems is the product solving and how is that benefiting you?
Amperity is helping us segment customers in an actionable way. We see benefits in using their data to execute campaigns of all kinds. The largest benefit for our company is the consolidation of data and providing a single source of truth across multiple platforms and software used within the business.
Amperity is the customer data platform we were looking for
What do you like best about the product?
The algorithm that stitches the consumer data within Amperity is robust and reliable. The platform is easy to use, and the back-end logic is easy to customize.
What do you dislike about the product?
More customizable charts/tables. Importing our own ML models to the platform. More analytics on customer insights within the platform.
What problems is the product solving and how is that benefiting you?
1. Creating a single source of truth for our consumer data.
2. Generating consumer insights by running analytics on our first-party data.
3. Activating digital campaigns by using first-party consumer data.
2. Generating consumer insights by running analytics on our first-party data.
3. Activating digital campaigns by using first-party consumer data.
Customer Identity Resoultion is Key
What do you like best about the product?
The database is solid and the amperity_id logic has proven time and time again to be a reliable customer identity resolution solution that is fairly easy to use. We love the granularity of the interface. We love being able to get down to the nitty gritty details regarding process flow and we also like being able to get hands on with the core database definitions. Our technical account manager Eric is a rockstar and we enjoy the partnership
What do you dislike about the product?
Still some work to be done in the way of automated alerts when processes need attention. The tool is robust and easy enough to use but there's a very fine line between allowing clients to have full control and reserving specific project types to be run start to finish by the amperity team
What problems is the product solving and how is that benefiting you?
Single view of the customer. Data clensing. Joining disparate datasources often wth multiple formats of the same data fields. Ingetsting new data sources and stitching them to existing customers. Seamlessly orchestrating audience segments to downstream vendor services and analytics tools. We are much more nimble now and quick to production when onboarding marketing tactics. We are also much more current and complete with ou Tableau insights via the Amperity/Snowflake connections.
Direct marketing analyst for 8+ years, using SQL and SAS
What do you like best about the product?
SQL for ETL, summary page for segment and the new adding features for upload external data file
What do you dislike about the product?
Eliminated our Household ID under Amperity
What problems is the product solving and how is that benefiting you?
ETL, campaign automation, and use Customer360 data to build direct mail model.
We use Amperity for our email segmentation and have experienced an incremental value in results.
What do you like best about the product?
The product affinities and personas provide great insight into missed opportunities. The platform is clean and easy to use!
What do you dislike about the product?
Campaign-specific reporting is nearly non-existent, which makes it challenging to track results.
What problems is the product solving and how is that benefiting you?
More efficient and productive email segmentation! Our overall results have improved, as our content is more tailored to specific audiences.
Recommendations to others considering the product:
N/A
A tool that unlocks insights you never thought existed
What do you like best about the product?
I used ampIQ and found the cohort views, basket analysis helped provide insights that would normally take hours/days to produce in a matter of a minute.
What do you dislike about the product?
It's hard to dislike the product, but I found it a little difficult to see how data passed to other systems. Switchboard could be a little more enhanced to alleviate the issues when the data lands on the outside platform like Salesforce marketing cloud. If you're able to update field formatting, it could reduce the post-data translation.
What problems is the product solving and how is that benefiting you?
Basket analysis, cohort retention by acquisition, segmentation on store vs. ecom purchaser. Progressive profiling, filling any data holes.
Recommendations to others considering the product:
Ensure that your data is in the best state it could before passing it in. Amperity can do a lot of data manipulation in a good way, but it's important to consider what issues you may have pre-existing.
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