Amperity Customer Data Cloud
AmperityExternal reviews
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Impressive platform for segmenting customers
What do you like best about the product?
Love have quickly and with min effort I can pull complicated data sets!
What do you dislike about the product?
I wish there was a basket analysis tool!
What problems is the product solving and how is that benefiting you?
I work for a maternity company that has a short amount of time to engage our customers. This tool helps us target pregnant and post-partum women with the right products at the optimal time in their trimesters to have the highest LTV
Recommendations to others considering the product:
N/A
Great Insights
What do you like best about the product?
Predictive analytics & segmentation tools! Also love the ability to have direct connections with vendors like Criteo
What do you dislike about the product?
I don't like the reporting for campaigns.
What problems is the product solving and how is that benefiting you?
We have found people with higher predicted value and are contacting them more. We also use affinties to send more targeted emails.
Recommendations to others considering the product:
Great insights but can be difficult to track results within Amperity
Good Product, Dedicated team
What do you like best about the product?
Team is very responsive and accommodating - working with clients according to their specific needs.
What do you dislike about the product?
Having a few more data integrations and real-time capabilities would be great.
What problems is the product solving and how is that benefiting you?
Identity Resolution which helps in better personalization, among other benefits.
Recommendations to others considering the product:
If you are an enterprise with a large amount of first-party data and looking to build a Customer Data / Identity Resolution platform, I would highly recommend considering Amperity.
Optimize segmentation and increase customer insight strategy
What do you like best about the product?
The tools that assist with segmentation.
What do you dislike about the product?
Loading times for customer insights takes a long time!
What problems is the product solving and how is that benefiting you?
I utilize the segmentation tool that builds out audiences for me to use in our ESP. I also use Amperity for Churn Campaigns and for looking at customer insights to help build strategies across the ecommerce channel.
Recommendations to others considering the product:
N/A
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