I was an Assistant Dean for Online Education at the School of Engineering. We used Acquia Digital Experience Platform for handling our website, flex space dot org. It is a free and open website of learning space exemplars that is available globally.
Acquia DXP
AcquiaExternal reviews
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Seamless global website management with robust design support
What is our primary use case?
How has it helped my organization?
Acquia kept our website running flawlessly. Despite being a complex website used globally, it was stable and transparent for me. We had uninterrupted service and the site never went down.
What is most valuable?
Acquia was able to support everything our designer came up with. Every user is almost like a mini administrator, which spoke well to how they were connected globally.
What needs improvement?
Once the site was originally developed, it needed to be transferred onto Acquia, which was quite a task. There were challenges whenever Drupal changed its version, as we had to ensure everything still worked.
For how long have I used the solution?
We have been using Acquia for several years. It has been more than two years because we were running FlexSpace on it.
What do I think about the stability of the solution?
Stability-wise, it was pretty good. We had uninterrupted service and the site never went down.
What do I think about the scalability of the solution?
It scaled as the user base grew, and there were no problems allowing for expansion.
How are customer service and support?
Their support team was outstanding. I had a consistent portfolio person to call when issues arose. Acquia takes good care of their employees as the point of contact changed only once or twice over the years.
How would you rate customer service and support?
Positive
How was the initial setup?
What's my experience with pricing, setup cost, and licensing?
Acquia was part of a university-wide contract through SUNY, and they were very competitive in pricing. Education always seeks the most value for the dollar spent.
Which other solutions did I evaluate?
We looked at multiple website hosting services.
What other advice do I have?
Acquia's support platform is commendable. Having a consistent point of contact made any issues manageable, and I would recommend the product to others.
I'd rate the solution ten out of ten.
Crafting the Perfect Message with Acquia CDP
What do you like best about the product?
One of the most important ways we use Acquia's CDP is to improve customer segmentation and marketing message customization. Since the CDP aggregates data from the various platforms we connect with customers (in-store, online, social, in-person events, etc.), we can create highly customized messages for our customers that encourage omnichannel engagement - which we've found to be the single best predictor of return customers and higher lifetime value.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
We were able to explore the factors behind complex trends like customer lifetime transaction count by taking advantage of the incredible machine learning tools that Acquia provides. It's difficult to overemphasize just how useful it is to be able to manipulate and analyze your entire CDP using models you can build, test, and modify yourself.
What do you dislike about the product?
The one limitation I've found with Acquia's CDP has been data ingestion - particularly when trying to send data from another service into Acquia.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
Exporting data from Acquia couldn't be simpler (with SFTP and S3 output files you can customize yourself), but Acquia doesn't currently allow you to set up new data sources into the CDP on your own, instead requiring you to go through their support team. They have recently added a Workato integration, which is great for automatically setting up connections with larger, more commonly used platforms, but that still leaves a gap for niche/customized data sources. I know Acquia has been moving towards adding more self-service features, so hopefully this is one they will eventually include.
What problems is the product solving and how is that benefiting you?
Acquia's CDP has been an incredible resource for hand-tailoring messages to customers' unique needs. Since Acquia allows you to ingest data from a variety of sources, create highly refined filters for selecting only specific subsets of customers, and then automatically export relevant data to your ESP, it has vastly improved our ability to target specific customers, thus ensuring that they get all the information they need, while not inundating them with superfluous messages.
Acquia Marketing Cloud Review
What do you like best about the product?
I am using Acquia Campaign Studio last two years. It is an awesome solution to solve all marketing needs. I used the features of marketing emails and the setup was quite easy.
What do you dislike about the product?
I felt that the product feature of integrating external applications can improve more. Especially the webhook integration feature where I did some extended work to connect with an inhouse application.
What problems is the product solving and how is that benefiting you?
I am trying to solve a critical business scenario to send a corporate newsletter from the subscription process till unsubscription. In addition to the, its preference center feature is awesome.
Informative Session
What do you like best about the product?
good breakdown of the roadmap for 2022, helped me learn more of the capabilities
What do you dislike about the product?
i am newer to the technologies so it was harder to follow some of the terminology.. demonstrations may help guide
What problems is the product solving and how is that benefiting you?
asset management, having all the assets in one place for clients to grab
Recommendations to others considering the product:
n/a
Easy to use product with great support
What do you like best about the product?
The product has made our ability to deliver our website incredibly efficiently. And every need we have is taken care of by the Acquia team.
What do you dislike about the product?
We are early in our implementation, but so far, no issues.
What problems is the product solving and how is that benefiting you?
We need to understand who is coming to our websites and how they are engaging with us. We also have to be more effective at getting them into the MQL funnel, and Lift will be the tool we use to do all of this.
Very easy to use with user profiles!
What do you like best about the product?
One of the aspects that make Acquia Lift stand out from the crowd of personalization platforms is that it stores user profiles. Having profiles allows us to create segments of users to target for personalizations based on historical engagement and behavior on the website. The profiles also allow us to enrich the data using APIs from other data sources.
What do you dislike about the product?
Some of the challenges we had have been overcome in the newest release which we are currently in progress of upgrading to. There are some configuration changes we need to make to accommodate the upgrade, but all configurable from the admin.
What problems is the product solving and how is that benefiting you?
Acquia Lift provides us the ability to personalize elements on our website based on audience segments which we define. The audience segment criteria builder is very robust and easy to use with multi-level/grouped boolean operators.
Recommendations to others considering the product:
Definitely worth evaluating and strongly consider the impact of user profiles.
Great tool but expensive.
What do you like best about the product?
For most basic email marketing and automation activities, it's easy to use. All user information can be easily viewed.
What do you dislike about the product?
It is very difficult to use the email / landing page designer. She looks like she has her own mind. You better use another designer to place the resulting HTML in this tool.
What problems is the product solving and how is that benefiting you?
Mautic is used to deliver newsletters to attract potential customers and, in advanced situations, to create welcome-based policies. When our marketing team decided to deploy it, we didn't have too much money and that's why Mautic was a nice choice for us. Now, as we can meet all of our requirements, we continue to use it because it can cover every aspect of marketing automation.
Recommendations to others considering the product:
Before engaging in any tool, carefully analyze your marketing strategy. Don't get a tool, then look at what you can do about it. Decide what to do first and then, accordingly, shortlist tools. This tool is mostly designed to fulfill basic marketing needs, but is not intended to meet advanced requirements.
Great option for mail marketing
What do you like best about the product?
It's open-source, The Api is easy to integrate, the campaign system
What do you dislike about the product?
the analytics doesn't work so well, there is no AWS SES integration, it's only an SMTP system
What problems is the product solving and how is that benefiting you?
marketing campaigns, lead generation
Effortless marketing automation
What do you like best about the product?
Mautic is open source, so it's free. It collects on its own database the features of a system similar to HubSpot. It’s also very flexible and it helps you to properly own the info, which is used by many small companies. There are many integrations and functions still on development.
What do you dislike about the product?
There may be occasions where statements are very inaccurate, but you just have to learn how to use them and it will be all done. The web-based version of the service is as great, but you have to deal with a monthly subscription. Also, sometimes the focus elements have wrongly been put on Mautic content marketing, as it must be inserted via Javascript.
What problems is the product solving and how is that benefiting you?
Mautic was introduced in my company as a way to bring us rapidly and effortlessly the marketing automation. We wanted more data on future customers monitoring, so with Mautic we got internet tracking, records tracking, mail and home pages fast. It is also used to set up inbound marketing facilities, such as technical files and manuals. It is a great solution for specialist in technology which do not want to spend thousands of dollars on other channels.
Recommendations to others considering the product:
Mautic is very appropriate for small businesses needing the full automation marketing kit at low cost. I might say Mautic works as a general marketing tool, keeping you certainly up-to-date to the basic application of messaging. Once you're used to it, Mautic is able to do anything you need. However, consider you may need help during the training and implementation process.
The best system which makes marketing automation much easy.
What do you like best about the product?
The best system and has a decent interface for each component that works fairly well once you understand it.
What do you dislike about the product?
There are simply no drawbacks to talk about this system.
What problems is the product solving and how is that benefiting you?
This software makes marketing automation easy. From campaign scheduling to marketing asset tracking and management Mautic rocks. Extensive and highly flexible contact management is an additional Mautic benefit.
Recommendations to others considering the product:
The best system for online marketing and I would highly recommend it to others.
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