Acquia DXP
AcquiaExternal reviews
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Acquia Marketing Cloud Is an amazing experience thats more than worth your time!
What do you like best about the product?
I liked how much information was provided as well as the tools! were easy to use, It made my experience exactly what I expected and thats the best part! For me Acquia Is at the top in terms of quality and thats why I chose Acquia Marketing Cloud.
What do you dislike about the product?
I didn't dislike anything although there is always room for improvement I felt Acquia won me over by a long shot and left me satisfied but still leaving me wanting to learn more!
What problems is the product solving and how is that benefiting you?
a lot of my problems I solve easily by learning how to setup aspects correctly within my cloud to make it stand out from the rest and with Acquia Marketing Cloud and the tools it provides to me It definitely made it easy and more than possible!
I am a solution Architect and have worked on implementation of Acquia Marketing cloud
What do you like best about the product?
Great for campaign management, marketing automation, user friendly and easy to use platform
What do you dislike about the product?
Implementation on the project got some issues, and support for platform was not strong, needed follow-ups, robust platform but needs a learning curve
What problems is the product solving and how is that benefiting you?
Ability to provide a customer 360 view with CDP
Powerful Campaign Tool
What do you like best about the product?
Easy to setup the instance from the scratch and user friendly Email builder. Also come with inbuilt bulk email solution which helps to send the email so smoothly. In addion to that, webhook integration helps to achive user specific requirement quite easy way.
What do you dislike about the product?
Unexpected error which is not giving any hint what went wrong. For example if any drag and drop container(row) which is not used and saved the template, then you cannot send bulk emails.
What problems is the product solving and how is that benefiting you?
I could able to solve the newsletter intgration for my prestigious customer with help of campaign studio webhook. It is really addressed the pain area of handling the newsletter builder tool and contact sync issue.
Great for marketing ease
What do you like best about the product?
Really easy to use and gives the data needed.
What do you dislike about the product?
Some of the reports can be confusing at first.
What problems is the product solving and how is that benefiting you?
We are consolidating our tools into one place.
Recommendations to others considering the product:
Watch a lot of the video tutorials first.
MY ACQUIA OPINIONS
What do you like best about the product?
Simple, Fast and userfriendly interface,
What do you dislike about the product?
Technical services and additional improvements
What problems is the product solving and how is that benefiting you?
We can reach our campaigns faster and to more accurate audiences.
Recommendations to others considering the product:
I can recommend Acquia, but it needs improvement in technical support and development.
You can build a world-class customer experiences powered by Acquia Marketing Cloud
What do you like best about the product?
Provides CDP, Personalization, Campaign management with a common UI. The various Marketing Cloud products are integrated seamlessly together. But, while the products are great, you aren't locked into using them. If you have a preferred platform you can use it to build a best-of-breed system instead of being locked into a particular vendor's product stack.
What do you dislike about the product?
Overall, the Acquia Marketing Cloud is an excellent suite of products. As Acquia acquires new products, Acquia should continue integrating them seamlessly with the other Acquia products and providing integrations with other MarTech products.
What problems is the product solving and how is that benefiting you?
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Couple of our clients using Acquia Marketing Cloud
What do you like best about the product?
Its seamless and make content personlized. Tool has a good fit for our needs.
What do you dislike about the product?
Technical difficulties and lack of professionals to customize tool.
What problems is the product solving and how is that benefiting you?
A solid foundation for growing our digital ecosystem
Recommendations to others considering the product:
Acquia is one of our top vendors. The services that they provide are best-in-class and they communicate very well
Out of the box tool
What do you like best about the product?
Easy to use interface, collects a vast amount of data.
What do you dislike about the product?
Too many features can be confusing at times, with limited relevant functionality and advanced as needed enabled.
What problems is the product solving and how is that benefiting you?
The tool helps to categorize the data in a standardized way. Having a massive amount of data and not retrieving the desired output from it is frustrating. This exactly solves the problem by categorizing the data
Acquia Marketing Cloud for Email Marketing
What do you like best about the product?
I love the drag and drop editor for automation flows. It's very user friendly and easy to navigate. Their list segmentation tool is very powerful as well and allows for tons of filtering options for email lists.
What do you dislike about the product?
I did not like their reporting tool. Being in email marketing being able to easily pull reporting is super important and unfortunately their tool was glitchy and innacurate when it came to email reporting metrics.
What problems is the product solving and how is that benefiting you?
Easy-to-use open source platform that provides a powerful email marketing tool for automations and list segmentation.
Personalization and DAM are the most effective way to manage the website marketing.
What do you like best about the product?
The way we can add segments personalized marketing pages for campaign.Also with DAM a single place where we can categorize and add foelds to each assets.
What do you dislike about the product?
The tool has two UI expereroence now. One that shows the acquia lift UI and other shows the region specific one.
https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization;
https://app.lift.acquia.com/Organization/personalize/sites
It will better if we can merge the user experience into one UI.
DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM.
https://us-east-1.lift.acquia.com/#personsearch:accountId=Organization;
https://app.lift.acquia.com/Organization/personalize/sites
It will better if we can merge the user experience into one UI.
DAM lacks transformation of asset(images in particular) on the fly and also no global link which we can share with our customers without logging into the DAM.
What problems is the product solving and how is that benefiting you?
Right now I'm into the listening mode only. Plans are their to extend the current package to have A/B testing, Campaingn and personalzed pages .
DAM we are using the upto date one.
DAM we are using the upto date one.
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