Acquia DXP
AcquiaExternal reviews
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Strong solution to many problems
What do you like best about the product?
I like the ease of use and the speed to which users can pick up basic skills. There is a lot of flexibility built into this out of box which is nice since you can't always plan for everything. The campaign builder has enough options included where you can build around potential limitations with a little creativity. Form and email creation is intuitive and doesn't require engineering resources to maintain. Additionally, I like that the cloud UI is clearly not an afterthought. It has a clean design and organization which makes it easy to move around in.
What do you dislike about the product?
As with any system there are inherent bugs or limitations. I haven't encountered anything yet that has prevented the goal from being accomplished, but have had to think outside the box a little. Additionally there are some basic functionality tasks that aren't as intuitive as you would expect, for example manually adding a single contact to a segment.
What problems is the product solving and how is that benefiting you?
We are currently using this for news alerts. This is inclusive of housing the email template, contact lists and utilization of the API for triggering mail sends. In addition, we also use focus items on various sites as well as tracking to build multichannel profiles on users within a clients ecosphere. The ability to have this type of configuration done in a system as intuitive as this allows for non technical resources to be able to assist in strategy and implementation of campaigns.
Recommendations to others considering the product:
If you are looking for a lightweight marketing automation platform that can be maintained without extensive technical resources, this is definitely a great option to consider.
Great personalization tool. Not great for A/B testing
What do you like best about the product?
I have used Acquia Lift for about a year now. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast.
What do you dislike about the product?
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool
What problems is the product solving and how is that benefiting you?
Personalizing the experience on the website for key persona groups and what stage they are in the buying funnel. We did see a lift in conversions & site traffic. It took a while to realize this because Lift don't do the best job showing the analytics.
Recommendations to others considering the product:
I have used Acquia Lift for about a year now and so far my experience has been good. The best thing about Lift is it is simple to create segments within the tool based off of data you collect on the website. Personalization can get complicated so having an easy tool that can help prioritize personalization views makes the tool streamline and fast.
Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares.
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool.
Acquia Lift are improving their platform and have already made set up much easier than in the past. I think they still need to improve the analytical side of the software or find a way to integrate with other analytical softwares.
Originally I thought Lift could be a replacement for A/B testing software but after attempting it several time it just didn't work like I thought it would. I would not recommend using Lift as a replacement A/B testing tool until they update the tool.
The LIFT for personalization
What do you like best about the product?
works well with Drupal instances
configuration options
Ability to inject external segmentation criteria
customizable
configuration options
Ability to inject external segmentation criteria
customizable
What do you dislike about the product?
Technical nature, not as user/marketing friendly
What problems is the product solving and how is that benefiting you?
providing the relevant information to the relevant visitor at the relevant time in their journey
Recommendations to others considering the product:
The landscape and offerings are ever-evolving, do your research and make sure you find the right platform to meet your business needs
Great alternative to Hubspot
What do you like best about the product?
It's a great alternative to Hubspot without having to pay a license.
What do you dislike about the product?
It's an open source platform, so sometimes you can find bugs (although developers are trying to solve them all).
What problems is the product solving and how is that benefiting you?
Now my clients can know who is in their website, and what do they do on it.
Recommendations to others considering the product:
You will need developers or a partner to implement it. But all the data will be yours forever (it's quite difficult to export data from other competitors).
Powerful but problematic
What do you like best about the product?
It's got a good interface and campaign builder
What do you dislike about the product?
The lack of documentation for anything other than surface-level use
What problems is the product solving and how is that benefiting you?
Creating automated email campaigns.
Catch potential clients with Mautic
What do you like best about the product?
Mautic is a robust and very versatile contact management tool. It has allowed us to generate follow-up campaigns after the assets has been accessed by a potential client. The forms included in Mautic are quite simple and you don’t need to be an expert to understand how to work with them. It allows you to recognize, before sending an email, the precise time zone in which the system is set up, so you don't make mistakes choosing the hour of sending. Also, it is not complicated at all to integrate Mautic with Salesforce.
What do you dislike about the product?
Newest releases sometimes show errors, that's why I decided to delayed my updates (turned-off the automatic update process) until I have read good reviews about the new releases.
What problems is the product solving and how is that benefiting you?
In my company, we use Mautic to send newsletters in an attend to catch potential clients and also to build welcome-based strategies in advanced circumstances. When we decided to deployed it, our marketing team was not too big and we had a limited budget, that's why Mautic was a nice choice for us. Now, we still keep using it as it's able to fulfill all our requirements, as it's able to cover all aspects on marketing automation.
Recommendations to others considering the product:
The software is clean and simple to use, but it definitely doesn't have the capabilities of a greater marketing automation software, such as Marketo. This is built from a result of open source and is a nice for a small automation device, that may work for small businesses with a tight budget.
Handle customer advertising activities with Mautic
What do you like best about the product?
Mautic is an accessible source that, hosted by itself, has a powerful society behind it and releases relatively frequently updates. The Campaign Builder feature is trustworthy, quick and simple and it has many characteristics included. Mautic allows you to set menus that drop-down with Javascript, as well as switches and shapes. I'm truly happy with its easy and efficient layout, so if you have connections to the C-Panel, Mautic will keep you safe to mount and use.
What do you dislike about the product?
As it is open source, the assistance is restricted to public forums. The fact that it's self-hosted implies a little more job, but price advantages are fantastic and your information should always be controlled better. Also, if you don't have a personnel designer, you'll have to install Mautic for yourself, which can be a complicated task.
What problems is the product solving and how is that benefiting you?
For 2 years I've used Mautic in my company to handle customer phone advertising activities and integrate advertising software on their pages. A promotional implementation strategy is crucial in today's setting and Mautic provides an outstanding product at an outstanding cost. It makes reporting simple and charging information is very easy as well. We also incorporate Mautic with our product showcase in order to catch and nurture prospective clients. In every manner, we really enjoy working with Mautic.
Recommendations to others considering the product:
If you wish a simple internet tool for landing pages and e-mail automation, Mautic is for you. It makes really easy to sit and operate for teams and individuals.
Great experience
What do you like best about the product?
The product is very interesting and intuitive. Great customer support provided.
What do you dislike about the product?
Actually none. The only thing could be a little bit cumbersome and not sufficient online training courses.
What problems is the product solving and how is that benefiting you?
Digital Marketing
Mautic Makes for a Great Solution
What do you like best about the product?
Mautic provides a very robust marketing and marketing campaign solution. Web-based program offers a great combination of features and options - as good as you would find in much more expensive solutions. As long as you have technical expertise available the open source version gives you everything at virtually no cost.
What do you dislike about the product?
The biggest obstacle to maximizing the open source solution is the need to have the appropriate resources available to install and set up the program.
What problems is the product solving and how is that benefiting you?
Rather than managing marketing campaigns willy-nilly Mautic has given us control and consistency from one campaign to the next.
Innovative , feature rich Marketing Automation
What do you like best about the product?
It is a powerful marketing automation tool , which is going to be improved day by day. You can explore each dimensions of automation here from visitors tracking , web-form , pop-up forms to lead scoring, progressive profiling everything. Powerful marketing automation at very affordable price makes it an stand alone performer.
What do you dislike about the product?
You many face unexpected bugs with the system. The troubleshooting needs expert advice from Community. Social media integration part is weak. Not easy to deal with it's concurrent version updates.
What problems is the product solving and how is that benefiting you?
We are doing marketing automation here, we have put mautic tracking codes , created web forms and setup automation rules for our subscribers.
Recommendations to others considering the product:
If you are looking for a feature rich marketing automation at very affordable cost , Mautic is a best option to go with .You can easily automate lead generation , lead followups here.
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