Contentsquare Experience Analytics
ContentsquareExternal reviews
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A powerful tool for UX analytics
What do you like best about the product?
Contentsquare is a visually appealing platform that helps me understand and make sense of how customers interact with our websites. We can spot hidden opportunities not always available with other analytical tools.
It’s user-friendly, and customer support has always been helpful and quick to respond.
It’s user-friendly, and customer support has always been helpful and quick to respond.
What do you dislike about the product?
It can be a little overwhelming to start due to the number of analytical tools and options available. A steep learning curve, however, training is available within Contentsquare University and Community.
What problems is the product solving and how is that benefiting you?
The insights provided help inform our design decisions throughout the product design process.
Great, actionable insights the whole business can use
What do you like best about the product?
CS Live is definitely the best part of the tool. It allows me and the wider team to conduct analysis quickly and efficiently, without loads of training. These are the insights that are the most sharable and appreciated by the wider business too.
What do you dislike about the product?
I find some of the navigation round the tool quite clunky, for example making or editing mappings and trying to use zonings which mean I have to ensure other elements are also in place.
I would also like to be able to save reports. It's very ad-hoc so I always am repeating analyses. Would be great if I could create a report suite of different anaysis I've already conducted i.e journey analysis with the conditions set.
I would also like to be able to save reports. It's very ad-hoc so I always am repeating analyses. Would be great if I could create a report suite of different anaysis I've already conducted i.e journey analysis with the conditions set.
What problems is the product solving and how is that benefiting you?
Seeing on-page engagement metrics is useful for digging deeper into our testing results. Being able to understand how people use the page and how they navigate is an extra layer of insight we've found essential.
From data to actions
What do you like best about the product?
ContentSquare helps the company and me to improve our platforms and share valuable insights with the stakeholders.
I love the explanations for each metric or dimension.
I love the explanations for each metric or dimension.
What do you dislike about the product?
Probably there's a lot of manual effort before seeing the results and making the tool show the data. Sometimes we skip working with CS because we don't have the time to properly set a specific mapping or any definition.
What problems is the product solving and how is that benefiting you?
It gives us qualitative insights and is very helpful when numbers are not enough to understand behavior.
Great Value - consistent data, easy to onboard, great support
What do you like best about the product?
Data consistency, quick implementation. Great Customer Success Team, very proactive and italian speaking. Benchmarks are very relevant for fashion and luxury industries.
What do you dislike about the product?
The cost is relatively high compared to competitors, which may represent a barrier to entry. The platform requires dedicated people with good analytical skills and mindsets, but if a proper team structure it is worth the money.
What problems is the product solving and how is that benefiting you?
The platform is complementary to Google Analytics by giving additional metrics and insights. Sessions' replays usually are very helpful in confirming hypotheses. Website content's engagement and fruition is immediately easy to understand, as well as main paths (i.e. checkout steps) and users' frustrations.
Makes Journey and Page Element analysis easy
What do you like best about the product?
The Journey Analysis tool simplifies journey analytics vs a program like Google Analytics, and is very visual - this is great for explaining to stakeholders.
Zoning Analysis allows me to easily analyse elements of a page and make informed decisions about how to optimise the page for both user experience and revenue return. I also love that I can export this data into Excel for further analysis.
Impact Quantification is great for putting revenue figures to site defects or Customer Journey frustration points.
Zoning Analysis allows me to easily analyse elements of a page and make informed decisions about how to optimise the page for both user experience and revenue return. I also love that I can export this data into Excel for further analysis.
Impact Quantification is great for putting revenue figures to site defects or Customer Journey frustration points.
What do you dislike about the product?
Journey Analysis results are not exportable as a table.
Though the Mappings function has been improved, the system does not logically add rules when you split pages - it repeats the entire ruleset and adds an extra criterion, which quickly fills up rules in Page Groupings (and then requires you to manually go through and delete them when it is overloaded).
I have to create separate mappings for Desktop and Mobile versions of the same page in Zoning Analysis, which wastes time (and is also at odds with CS Live which allows me to select 'all devices' rather than having to do each analysis separately).
I can't upload a CSV/XLSX list of Mapping Criteria to create a mapping/page group - if I exported a set of pages from another tool and could upload them to ContentSquare, this would save me so much time over manually inputting the criteria.
Some metric criteria/calculations are not well-explained - I need detailed information about how metrics are calculated so that I can explain this to stakeholders. The account managers are always helpful with finding this information for me, but it would be great to have a repository of this information somewhere on-site.
Though the Mappings function has been improved, the system does not logically add rules when you split pages - it repeats the entire ruleset and adds an extra criterion, which quickly fills up rules in Page Groupings (and then requires you to manually go through and delete them when it is overloaded).
I have to create separate mappings for Desktop and Mobile versions of the same page in Zoning Analysis, which wastes time (and is also at odds with CS Live which allows me to select 'all devices' rather than having to do each analysis separately).
I can't upload a CSV/XLSX list of Mapping Criteria to create a mapping/page group - if I exported a set of pages from another tool and could upload them to ContentSquare, this would save me so much time over manually inputting the criteria.
Some metric criteria/calculations are not well-explained - I need detailed information about how metrics are calculated so that I can explain this to stakeholders. The account managers are always helpful with finding this information for me, but it would be great to have a repository of this information somewhere on-site.
What problems is the product solving and how is that benefiting you?
ContentSquare helps me to identify and solve frustration points in the customer journey, and optimise pages in order to receive the best outcome for both the user and for my company.
Concise and visually appealing customer analysis is much easier now, thanks to Contentsquare.
What do you like best about the product?
Contentsquare makes sharing insights about customer journeys and behaviour easy and quick. Also, it is easy to use for colleagues without extensive quantitative backgrounds.
What do you dislike about the product?
As a quantitative research myself, I can find the range of possibilities of analysis limiting. This is expected, however, given that Contentsquare is based on producing visual output pre=-defined by the software itself.
What problems is the product solving and how is that benefiting you?
It's helping us understand user flows across several (and partially very nuanced) parts of our eCommerce. Also, it helps us track the performance of features of our platform over time.
Tricky to understand but great insights!
What do you like best about the product?
Contentsquare provides great insights into customer behaviour, I have used the session replay function to find issues we would probably never find otherwise!
What do you dislike about the product?
It was tricky to understand how Contentsquare works. For example, a page zoning analysis won't work if cookies aren't accepted, but the system doesn't tell you.
What problems is the product solving and how is that benefiting you?
We use it to understand the customer journey and where we need to optimise pages. We also use it to find errors
A powerful tool for optimising your website - support is always great, too!
What do you like best about the product?
Zoning analysis lets you get a real insight into customer behaviour on your website. There are often pain points in customer experience that you may not be fully aware of. Contentsquare helps you to identify these, making any areas for improvement clear and concise. Journey Analysis is also a fascinating tool to see how users navigate your website. The support of our Customer Success Manager has always been great, too - including regular check-ins and extensive feedback on analysis.
What do you dislike about the product?
There are a lot of aspects of Contentsquare that I still do not fully understand, so it can take some time to become competent. However, if you can dedicate the time to dig into what it offers, you will reap the rewards.
What problems is the product solving and how is that benefiting you?
Helping us to optimise our pages for desktop and mobile to ensure we grab and keep the attention of any users. Zoning Analysis has been particularly useful for this!
Great UX, DX, CX & Analytics platform
What do you like best about the product?
Great interface, unique insights, diving deep into data, real time analysis,
What do you dislike about the product?
Sampling of data, limited date range period
What problems is the product solving and how is that benefiting you?
Conversion rate optimisation
A tool that becomes essential when it comes to optimizing experience and performance
What do you like best about the product?
Presence of many different areas where you can delve into what is happening on your site, divide by segments, and customize the platform as much as possible according to your business needs. Integration with many other analysis tools and A/B testing and more.
What do you dislike about the product?
The mapping and regex part is not always super intuitive, but they are working on it and it has already significantly improved with the latest releases.
What problems is the product solving and how is that benefiting you?
CRO activities & analysis
CX analysis
UX/UI analysis
A/B test quality observation
CX analysis
UX/UI analysis
A/B test quality observation
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