Contentsquare Experience Analytics
ContentsquareExternal reviews
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Must-have tool for CRO specialist
What do you like best about the product?
The history of analysis can be divided into two moments: before and after Contentsquare.
Compared to other similar tools, Contentsquare offers a much simpler interface and a much greater depth of analysis.
Journey analyisys, Page comparator and Impact quantification are indispensable tools if you want to identify weaknesses in a web page and design data-driven functional solutions.
Both Customer Success and Support are always available and ready to help you solve any kind of problem.
Compared to other similar tools, Contentsquare offers a much simpler interface and a much greater depth of analysis.
Journey analyisys, Page comparator and Impact quantification are indispensable tools if you want to identify weaknesses in a web page and design data-driven functional solutions.
Both Customer Success and Support are always available and ready to help you solve any kind of problem.
What do you dislike about the product?
If other quantitative analysis tools are also used (e.g., AB testing tools), it happens to be faced with inconsistent data; it is not always easy to find a solution to these situations.
I think that the Session Recording area is the weak point of the tool. Other solutions offer the same service in a better way.
I think that the Session Recording area is the weak point of the tool. Other solutions offer the same service in a better way.
What problems is the product solving and how is that benefiting you?
Contentsquare helps make thoughtful design decisions and optimise the user experience.
When used in tandem with other qualitative and quantitative analysis tools, such as AB testing or User testing tools, you can say you are doing everything you can to take the user experience to another level.
When used in tandem with other qualitative and quantitative analysis tools, such as AB testing or User testing tools, you can say you are doing everything you can to take the user experience to another level.
Simple but impactful reports for the data hungry
What do you like best about the product?
Simplicity of their reporting and UI;
This helps every team to use the tool independently and without continuous support.
This helps every team to use the tool independently and without continuous support.
What do you dislike about the product?
How easy it is to mess it up, as it's open to everyone.
What problems is the product solving and how is that benefiting you?
Helps us understand WHY are people behaving in certain ways
Making content analysis more visual and digestible!
What do you like best about the product?
Zoning Analysis and the CS Live tool are the areas I use the most day-to-day. You can get a quick read on how your content is performing within just a few clicks! You are able to monitor your live content to see how it is performing in real-time, you can make decisions based on the metrics you are seeing, and optimise either immediately if you have the resource to or plan to optimise in the future based on your learnings.
What do you dislike about the product?
What I would like to see in the future from Contentsquare is an automated report that can be generated daily/weekly/monthly etc - at the moment there is nowhere to collect your data, as CSQ is a tool that is dynamic, you cant keep analysis. Once you change the dates to look at something else you lose what you were last looking at. It would be great if there was a more friendly and less manual method of transferring the data into benchmarking/report of content performance from a particular campaign you have been working on.
What problems is the product solving and how is that benefiting you?
Contentsquare allows us to objectively look at content performance, it helps us to collect factual evidence of performance which can help inform future decisions. We are able to see how much our customers engage with the content we serve them, and ultimately learn more from their behaviors and interaction. This will help up become more bespoke for different customer segments and territories in the future.
Useful tool for quick analysis
What do you like best about the product?
Some great features in ContentSquare help you with a quick analysis of a page/journey. Zoning and journey analysis help understand how your users navigate your site, while session replay and segments help you delve further into patterns and behaviours.
What do you dislike about the product?
It can be hard to find zonings and segments, especially if your team doesn't follow a set naming convention. It would be good if you could compare zonings by device type or even compare another zoning of another page.
What problems is the product solving and how is that benefiting you?
Helping with deeper analysis at page level and insight through session replay about how our customers are using the website.
Quick and easy analysis, great for stakeholder engagement
What do you like best about the product?
The journey and zoning analyses are invaluable for quickly analysing pages and journeys and demonstrating findings to stakeholders. Contentsquare's user interface is simple and effective, making it easier to navigate than other analysis tools like Google Analytics.
What do you dislike about the product?
We often have issues with loading, for example when using page comparator, one page may load zonings fine, while the other gets stuck permanently loading. I think there are also accessibility issues (e.g. it's not possible to use parts of it on mobile, either for analysis or the learning on Contentsquare University).
What problems is the product solving and how is that benefiting you?
Contentsquare helps us present data-led insights to the business, to push for changes and iteration where needed. It really helps guide our designs throughout the development process, as we can continue to compare performance before and after a change in a very visual way that's easy to process.
Contentsquare has helped us improve our application form increasing conversion.
What do you like best about the product?
Page zoning and journey analysis are the 2 best features for me. This helps us see what our customers are doing and how they move around our site.
What do you dislike about the product?
I think it can be really confusing to use. The UI I have noticed bugs since the new branding update.
What problems is the product solving and how is that benefiting you?
CS is helping us create good-quality AB tests. We test mainly on the enquiry form, monitor what our customers are doing, and see their frustrations. This is helping us hypothesise and encourage us to try alternative ideas to help drive conversion.
Brilliant tool to support behaviour analysis and optimisation
What do you like best about the product?
Contentsquare is vital to helping our business learn more about the 'why' in terms of user behaviour and take our quantitative analysis one step further. There's loads of insight at your fingertips and the platform is constantly improving and evolving to deliver even more. The Contentsquare team is always on hand to help us get the most out of our analysis and promptly look into any issues we have.
What do you dislike about the product?
As there's such a wealth of insight it can be intimidating for teams less familiar with data and analytics platforms to get started and adopt it as part of their natural operating rhythm.
Mappings module can be tricky - we've had a couple of challenges with setting up and getting data for new pages, but the CSQ team has looked at this quickly.
Mappings module can be tricky - we've had a couple of challenges with setting up and getting data for new pages, but the CSQ team has looked at this quickly.
What problems is the product solving and how is that benefiting you?
We've used it to better understand how users navigate our journeys, identify pain points and facilitate A/B testing and analysis. This is helping us to embed a CRO culture across the business.
Great insight and customisation. Becoming more intuitive over time.
What do you like best about the product?
Frequently uncovers the "why" that standard web analytics can't uncover. The ability to determine what content or experience works best, at a macro or micro level is crucial.
What do you dislike about the product?
Contentsqure isn't the easiest platform to use. Embedding it across teams that do not have backgrounds in analytics can be tricky and many prefer to be spoon-fed the information than commit the team required to get the most of it.
What problems is the product solving and how is that benefiting you?
What content specific audiences interact with and how these micro-conversions can lead to a full transaction later down the line. It enables us to make decisions earlier and commit to changes where the commercial benefits may not be immediately apparent.
A great tool to quickly identify and solve issues
What do you like best about the product?
It is easy to get quick insights from the tool to help make informed decisions.
What do you dislike about the product?
If you have a lot of pages on your site, the set-up and maintenance can be a bit manual.
What problems is the product solving and how is that benefiting you?
It is helping us see the customer journey in a clearer way than other analytics tools, and can help us quickly identify pain points and fix them within the journey.
Well, I've just started using it, also just get done both tests in Digital, Fundamentals and Expert.
What do you like best about the product?
The Zoning tool helps you out by doing a sort of heatmap of the website. Also, the session replay is more of a qualitative research feature inside the platform.
What do you dislike about the product?
Sure there are a lot of things that it may feel overwhelming at the beginning, but with a little bit of training, everything can be learned; tho is a super helpful tool!
What problems is the product solving and how is that benefiting you?
Well, for all the AB testing parts, we need to understand our user's needs and behaviors, so of course, it helps us a lot in terms of analysis, and we dispone a lot of features.
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