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Indispensable tool if you want to understand customer's shopping behaviour
What do you like best about the product?
The things I value the most in Contentsquare are
1. the tool is very interactive, visual and easy to use that provides a lot of unique data about customers
2. the number of training materials available to get to know the tool
3. how much support we got and still get from our Solution Expert and CSM - who guided us throughout the onboarding process
1. the tool is very interactive, visual and easy to use that provides a lot of unique data about customers
2. the number of training materials available to get to know the tool
3. how much support we got and still get from our Solution Expert and CSM - who guided us throughout the onboarding process
What do you dislike about the product?
In our business, we make a lot of changes to the website and to track the impact of those changes, you need to note every change somewhere because the tool tracks the performance of the area on the website, not the content or the change.
What problems is the product solving and how is that benefiting you?
Understand very easily how customers are navigating the website, what is their journey on site and what are the revenue opportunities we're missing out on.
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Useful tool for quick analysis
What do you like best about the product?
Some great features in ContentSquare help you with a quick analysis of a page/journey. Zoning and journey analysis help understand how your users navigate your site, while session replay and segments help you delve further into patterns and behaviours.
What do you dislike about the product?
It can be hard to find zonings and segments, especially if your team doesn't follow a set naming convention. It would be good if you could compare zonings by device type or even compare another zoning of another page.
What problems is the product solving and how is that benefiting you?
Helping with deeper analysis at page level and insight through session replay about how our customers are using the website.
Great for investigating specific issues and queries.
What do you like best about the product?
Content Square offers a unique solution in which you can get an in-depth understanding of how customers interact with specific parts of your customer journey pages.
What do you dislike about the product?
The software doesn't lend itself to spotting trends as much as investigating specific queries or issues.
What problems is the product solving and how is that benefiting you?
Content Square is allowing us to understand which areas of our journey pages are most interacted with. Allowing us to adjust our layout to better suit customer needs
Quick and easy analysis, great for stakeholder engagement
What do you like best about the product?
The journey and zoning analyses are invaluable for quickly analysing pages and journeys and demonstrating findings to stakeholders. Contentsquare's user interface is simple and effective, making it easier to navigate than other analysis tools like Google Analytics.
What do you dislike about the product?
We often have issues with loading, for example when using page comparator, one page may load zonings fine, while the other gets stuck permanently loading. I think there are also accessibility issues (e.g. it's not possible to use parts of it on mobile, either for analysis or the learning on Contentsquare University).
What problems is the product solving and how is that benefiting you?
Contentsquare helps us present data-led insights to the business, to push for changes and iteration where needed. It really helps guide our designs throughout the development process, as we can continue to compare performance before and after a change in a very visual way that's easy to process.
Helpful and provide quick, actionable insights
What do you like best about the product?
There is always someone on hand to help wth queries/ show you how to use specific tools if you are unsure how to find something.
What do you dislike about the product?
It would be great if they could implement a way to organise zonings into folders so they can be grouped together for projects.
What problems is the product solving and how is that benefiting you?
We often need quick insights to know how a page is performing/ whether we need to move or change a specific part of a page so the 'live' tool provides answers!
Contentsquare has helped us improve our application form increasing conversion.
What do you like best about the product?
Page zoning and journey analysis are the 2 best features for me. This helps us see what our customers are doing and how they move around our site.
What do you dislike about the product?
I think it can be really confusing to use. The UI I have noticed bugs since the new branding update.
What problems is the product solving and how is that benefiting you?
CS is helping us create good-quality AB tests. We test mainly on the enquiry form, monitor what our customers are doing, and see their frustrations. This is helping us hypothesise and encourage us to try alternative ideas to help drive conversion.
Brilliant tool to support behaviour analysis and optimisation
What do you like best about the product?
Contentsquare is vital to helping our business learn more about the 'why' in terms of user behaviour and take our quantitative analysis one step further. There's loads of insight at your fingertips and the platform is constantly improving and evolving to deliver even more. The Contentsquare team is always on hand to help us get the most out of our analysis and promptly look into any issues we have.
What do you dislike about the product?
As there's such a wealth of insight it can be intimidating for teams less familiar with data and analytics platforms to get started and adopt it as part of their natural operating rhythm.
Mappings module can be tricky - we've had a couple of challenges with setting up and getting data for new pages, but the CSQ team has looked at this quickly.
Mappings module can be tricky - we've had a couple of challenges with setting up and getting data for new pages, but the CSQ team has looked at this quickly.
What problems is the product solving and how is that benefiting you?
We've used it to better understand how users navigate our journeys, identify pain points and facilitate A/B testing and analysis. This is helping us to embed a CRO culture across the business.
Very useful for getting big businesses to use data
What do you like best about the product?
The Journey Analysis tool's starburst visualiser is really intuitive
What do you dislike about the product?
If you aren't into data the terminology can be a little hard to get your head around
What problems is the product solving and how is that benefiting you?
We're a big business that hasn't historically made data accessible to all teams. CS is helping to make sure data is self-serve.
An important tool for CRO
What do you like best about the product?
With a well-established rhythm of Quant web analytics use, we had no barriers in finding areas of opportunity to improve our CX. But where Contentsquare has helped is to provide a pivotal Qual lens to problems we were identifying.
In particular, the Zoning modules offer a simple and easy-to-digest view of how users interact with our experiences and how attractive they find them. We'll then tend to dig deeper into specific problems using Session Replay, allowing us to view user sessions and put ourselves in our customer's shoes.
In addition, we have been well supported by their CSMs and view them as an extended part of our core teams.
In particular, the Zoning modules offer a simple and easy-to-digest view of how users interact with our experiences and how attractive they find them. We'll then tend to dig deeper into specific problems using Session Replay, allowing us to view user sessions and put ourselves in our customer's shoes.
In addition, we have been well supported by their CSMs and view them as an extended part of our core teams.
What do you dislike about the product?
There is no specific downside for us as yet. Like any SaaS solution, problems can arise here and there, with minor glitches getting in the way - particularly in relation to some integrations. But we are always well supported to find timely resolutions when this happens.
What problems is the product solving and how is that benefiting you?
It provides insights in an area that would otherwise be a blind spot for us - visual Qual analytics. As such, it allows us to validate problems we find in our traditional sources of insights and is increasingly becoming the primary source in identifying possible areas of optimisation.
Contentsquare is great
What do you like best about the product?
Easy to use, clear layout, graphs are helpful
What do you dislike about the product?
Nothing everything is great. Nothing everything is great.
What problems is the product solving and how is that benefiting you?
Content Square helps to look at website menu analysis to see where people are engaging. Very useful for seasonal amends.
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