Contentsquare Experience Analytics
ContentsquareExternal reviews
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Fantastic, ever expanding analytics package.
What do you like best about the product?
Content Square adds value to my work almost every day and has a brilliant support team and community. Journey and zoning analysis modules have been particularly helpful in identifying areas for improvement and generating experimentation ideas.
What do you dislike about the product?
The UI can sometimes be a little confusing and if your website does not follow best practice in terms of element tags, it can create some unexpected errors.
What problems is the product solving and how is that benefiting you?
We have improved many journeys through our site, ensuring users can get to relevant content as efficiently as possible, removing barriers to conversion.
Recommendations to others considering the product:
Make use of the support team to make sure you get the best value from the platform and new developments.
Amazing platform enhanced by great communication from the team
What do you like best about the product?
Before Content Square we had little to no insight into how our customers were using our sites. As a team, we now reference Content square daily and use it to challenge each other to always focus on the customer need (not our opinions!). The platform is visual & presents data in easy-to-digest formats - making it great to share updates with the wider business. In addition to a great tool - account management is second to none. C/S guides us throughout our analysis and pushes us to get the most from the platform.
What do you dislike about the product?
My main issue is that I can't dedicate more time to use the tool - it's a gold mine of customer data.
What problems is the product solving and how is that benefiting you?
Functionality issues and bugs
Identifying critical points in the journey where we lose customers
Improving team efficiencies - reducing the creation of unnecessary content
Site merchandising
Identifying critical points in the journey where we lose customers
Improving team efficiencies - reducing the creation of unnecessary content
Site merchandising
Finding insights quickly with Contentsquare
What do you like best about the product?
One of our biggest frustrations with website analytics (GA) has been that they only tell us so much, and it requires us to really know what we're trying to find and then spend hours or days digging for it. This was causing us to spend considerable time just putting together reports before we could even get to the insights. Contentsquare changes that as now everything is tagged automatically on site (no more data layer setup!) and it's easy to spot strange or inconsistent patterns & behaviours. The different modules go well together to start to narrow down where we need to spend our time so we can take action quickly to solve pain points for our customers.
What do you dislike about the product?
There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.
What problems is the product solving and how is that benefiting you?
There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.
Great tool for to save time on performing analytics and understand customer behaviour
What do you like best about the product?
The ability to make customer segments to understand how customers interacted with different parts of the sites and comparing those who have converted vs those who haven't converted.
What do you dislike about the product?
I do feel that given the price of the tool, the additional add ons available should not be additional premium features that cost more.
What problems is the product solving and how is that benefiting you?
Understanding how customers interact with our PDP's, do we have any user issues with our site. Also, the checkout audit was able to help us understand whether we have an issue in our conversion (we didn't) but also highlighted a number of A/B tests we could run.
Don't know how I ever did my job without it!
What do you like best about the product?
Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.
What do you dislike about the product?
Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.
What problems is the product solving and how is that benefiting you?
We're no longer testing things for the sake of testing, we're following a structured roadmap full of priorities, backed with strong data.
Recommendations to others considering the product:
What are you waiting for? :)
Eye opener for online journeys we would never see with other analytics tools
What do you like best about the product?
Contentsquare adds so much more context to data, and it's super visual, which is a plus. It enables us to work on a more local level, as we get so much detail and can drill into specific journeys.
A combination of zoning analysis with page comparator, quantification, and journey analysis before & after a certain page opens doors to many optimizations on our site. I'm happy we can now avoid lengthy team discussions on how something “looks nice” to someone, but rather focus on the data that's in front of us and show what the customer wants. It really saves us time by focusing on conversion and building seamless experiences for our customers.
A combination of zoning analysis with page comparator, quantification, and journey analysis before & after a certain page opens doors to many optimizations on our site. I'm happy we can now avoid lengthy team discussions on how something “looks nice” to someone, but rather focus on the data that's in front of us and show what the customer wants. It really saves us time by focusing on conversion and building seamless experiences for our customers.
What do you dislike about the product?
Mapping module can definitely improve as well as the setup of zonings with the snapshot function is very buggy, which takes a lot of time to set up.
What problems is the product solving and how is that benefiting you?
- Understanding how the traffic navigates in different segments/flows as well as where the frictions are.
- Quantifying the impact of a bug or a design change, which is helpful e.g. for our product owners to esitmate the priotity.
- Visualising different content blocks on a page and rethinking their order based on conversion KPIs.
- Quantifying the impact of a bug or a design change, which is helpful e.g. for our product owners to esitmate the priotity.
- Visualising different content blocks on a page and rethinking their order based on conversion KPIs.
Insight I have never had before
What do you like best about the product?
I am really enjoying being able to pull up a page and review the particular sections of the page.
What do you dislike about the product?
New to the tool, so no dislikes currently.
What problems is the product solving and how is that benefiting you?
The exposure rate of pages is instantly giving us insight to how our pages should be set up
Valuable real time insights to shape business performance and optimisation
What do you like best about the product?
Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!
What do you dislike about the product?
Zoning/heatmap download functionality is still only limited to one type of heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?
What problems is the product solving and how is that benefiting you?
Improving business performance across all Samsung product categories and provide optimisation strategies.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.
Recommendations to others considering the product:
Focus on enabling your team so CS becomes a self-serve platform. There is so much to explore and use, and we can get so much more out of it if we use it as a team with different focus areas.
Great platform for analysing customer behaviour
What do you like best about the product?
Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.
What do you dislike about the product?
There isn't much to dislike, Contentsquare are always looking for ways to improve their platform and make it easier for the user to use.
What problems is the product solving and how is that benefiting you?
Using Contentsquare helps me solve issues with the onsite customer journey and allows me to drill in to category performance so I can make changes to the website that I'm confident will have a positive affect on the customer experience.
Great tool, great team and excellent insights, which have informed better, data-led decisions.
What do you like best about the product?
CS Live is particularly helpful with real time analytics and user behaviour. It is also useful in meetings and when working with stakeholders.
What do you dislike about the product?
I sometimes struggle with reporting and pulling together case studies that I can share with the rest of the business.
What problems is the product solving and how is that benefiting you?
Using ContentSquare to make decisions based on user behaviour has been extremely beneficial.
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