An excellent option for auto-capture analytics
What do you like best about the product?
The snapshot feature allows you to enrich ANY event (page view *and* click event) with data from pretty much any element on the page (css, form field info, javascript values) which makes the tool so useful and the reporting so much more valuable than simple clickstream data. The team consistantly iterates and is launching new features to compete with tools like Fullstory/Hotjar with session replay.
What do you dislike about the product?
I wish it had the ability to do guided tours/banners/nps surveys the way Pendo and other tools does so that you could get a truly holistic picture of user behavior plus user sentiment.
What problems is the product solving and how is that benefiting you?
We did not log first-party clickstream data on our product for years. Heap fills this gap in a way that does not require hours and hours of engineering work and allows people to self-service analytics, go "analytics exploring" to think about improvements to the product, and finally gives us insights into how people engage with our product.