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Heap

Heap | 1

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External reviews

1,071 reviews
from G2

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    Olga A.

Very insightful tool

  • June 20, 2016
  • Review verified by G2

What do you like best about the product?
That it is so much easier to use than Google Analytics. For an all-rounder marketer like me it's such a relief, because I simply have no time to study Google Analytics in depth, i.e. every time I need some data it's like a several-hours ordeal. I haven't been using Heap for long yet, but I'm already greatly impressed by it.
What do you dislike about the product?
Well, nothing really yet. I'd wish, though, that they had tutorial videos at hand, right inside the dashboard, preferably under each section. They do offer tutorial videos, don't get me wrong, but unless you access them from a newsletter, you need to look for them somewhere on the website or in the dashboard, and I have no clue where to look for them at the moment, to be honest.
What problems is the product solving and how is that benefiting you?
Finding out who visits our website, how often and what their route is in an easier and faster way than with Google Analytics. We were also looking for a tool that can be easily understood and used by several colleagues, not just the ones who are responsible for analytics.
Recommendations to others considering the product:
Well, just give it a try:) You'll be amazed, I'm sure.


    Chang C.

Retroactive analysis!

  • March 22, 2016
  • Review verified by G2

What do you like best about the product?
Retroactive analysis with no tracking code implemented! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
What do you dislike about the product?
1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events.
2. Became pricy when you ask for data export.
What problems is the product solving and how is that benefiting you?
Retroactive analysis! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
Recommendations to others considering the product:
Retroactive analysis with no tracking code implemented! But the truth is when our app changed we need to redefine some of the events.

I suggest use the GA or whatever as the main tracking, while keep Heap as back up when you need some retroactive analysis.

Heap also becomes expensive when you ask for data exporting.