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Automatic Event Tracking goes a long way!
What do you like best about the product?
Heap's automatic event tracking makes implementing this engagement analytics platform a breeze. Once the scripts are on the site, every data point is recorded and stored on Amazon Redshift so when you add an event at a later date, it retroactively pulls the data from when the script was first placed on the page(s). This is a really powerful feature to have if you forget to add events during the onboarding process.
What do you dislike about the product?
The reporting dashboard could use some improvement on since it's not as intuitive as other platforms. This is probably where Kissmetrics has the upper hand since it's easier to dig deeper in their interface.
What problems is the product solving and how is that benefiting you?
We are using Heap to figure out which cohorts are staying on longer as subscribers based on their actions pre- and post-login. It's helpful to group together several events to see if there's any correlation to them being long time customers.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
This obviously helps us determine which types of content may be influencing users more than others and guides us in our CRO efforts.
Recommendations to others considering the product:
The automatic event tracking goes a long way but your team needs to be proactive in defining events and make sure that when pages are rebuilt, old events are mapped to new events since these are defined in Heap using CSS Selectors.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
The Visualizer feature makes it very easy to add events to track, which took forever in Google Analytics because we had to get the tech team involved each time.
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Heap - Easy way to track your analytics
What do you like best about the product?
Heap is better at giving you a fast experience at Analytics. While Mixpanel you have to track all parts of the System that you want to track, Heap gives us a automatic capture.
Also the layout is pretty, and uses graphs to show some detailhs.
Also the layout is pretty, and uses graphs to show some detailhs.
What do you dislike about the product?
I think they should have more tools to deal with the Big Data stuff and also to contact your users
What problems is the product solving and how is that benefiting you?
I am solving trying to detect what a user do in my application, so I need ways to get some info.
Recommendations to others considering the product:
Give it a try if you can, we had to decide faster and that is why we used Mixpanel.
If you do not want to worry about your captures, give it a try
If you do not want to worry about your captures, give it a try
Very insightful tool
What do you like best about the product?
That it is so much easier to use than Google Analytics. For an all-rounder marketer like me it's such a relief, because I simply have no time to study Google Analytics in depth, i.e. every time I need some data it's like a several-hours ordeal. I haven't been using Heap for long yet, but I'm already greatly impressed by it.
What do you dislike about the product?
Well, nothing really yet. I'd wish, though, that they had tutorial videos at hand, right inside the dashboard, preferably under each section. They do offer tutorial videos, don't get me wrong, but unless you access them from a newsletter, you need to look for them somewhere on the website or in the dashboard, and I have no clue where to look for them at the moment, to be honest.
What problems is the product solving and how is that benefiting you?
Finding out who visits our website, how often and what their route is in an easier and faster way than with Google Analytics. We were also looking for a tool that can be easily understood and used by several colleagues, not just the ones who are responsible for analytics.
Recommendations to others considering the product:
Well, just give it a try:) You'll be amazed, I'm sure.
Retroactive analysis!
What do you like best about the product?
Retroactive analysis with no tracking code implemented! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
What do you dislike about the product?
1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events.
2. Became pricy when you ask for data export.
2. Became pricy when you ask for data export.
What problems is the product solving and how is that benefiting you?
Retroactive analysis! We had situations when we had a question in mind, but only found that we didn't track that key piece of data to answer the question. Heap is here to solve the issue.
Recommendations to others considering the product:
Retroactive analysis with no tracking code implemented! But the truth is when our app changed we need to redefine some of the events.
I suggest use the GA or whatever as the main tracking, while keep Heap as back up when you need some retroactive analysis.
Heap also becomes expensive when you ask for data exporting.
I suggest use the GA or whatever as the main tracking, while keep Heap as back up when you need some retroactive analysis.
Heap also becomes expensive when you ask for data exporting.
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