Heap
HeapReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
1,079 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Great analytics tool!
What do you like best about the product?
Creating tunnel views for conversion rates
What do you dislike about the product?
big learning curve but definitely worth it!
What problems is the product solving and how is that benefiting you?
Conversion rate from platform main page
Game changer for our Product AND Marketing Teams; Never going back to GA!
What do you like best about the product?
We love how Heap auto-captures all event data without requiring prior definition on our back-end. This frees up our valuable engineering resources to go focus on higher priority initiatives.
The reporting console is self-explanatory and also enables our team members who are less technical savvy or not versed in SQL to build reports on their own without requiring assistance from more technical team members.
Visualizations are also key for us. The standard event visualizations in the Heap dashboards make the charts and reports easy for our teams to share out to leadership.
We have Heap installed on three separate sites. First is our corporate website, second is our customer portal, and third is our internal SaaS platform used by our coordinators. Heap enables us to track event data across all three without having to worry about data crossover between the platforms. It also allows us to maximize our ROI by sharing our costs across multiple projects.
The reporting console is self-explanatory and also enables our team members who are less technical savvy or not versed in SQL to build reports on their own without requiring assistance from more technical team members.
Visualizations are also key for us. The standard event visualizations in the Heap dashboards make the charts and reports easy for our teams to share out to leadership.
We have Heap installed on three separate sites. First is our corporate website, second is our customer portal, and third is our internal SaaS platform used by our coordinators. Heap enables us to track event data across all three without having to worry about data crossover between the platforms. It also allows us to maximize our ROI by sharing our costs across multiple projects.
What do you dislike about the product?
Very little. The training time was minimal for Heap.
I wish there was more self-service training for new team members, as I currently spend 1-3 hours training each additional team member that wants to utilize Heap. If Heap hosted live recurring onboarding sessions for new team members, that would free up additional time for me to spend on my primary role as a product manager. These sessions could be hosted on a monthly cadence, for example.
I wish there was more self-service training for new team members, as I currently spend 1-3 hours training each additional team member that wants to utilize Heap. If Heap hosted live recurring onboarding sessions for new team members, that would free up additional time for me to spend on my primary role as a product manager. These sessions could be hosted on a monthly cadence, for example.
What problems is the product solving and how is that benefiting you?
Previously, we had not invested in event analytics due to the high engineering cost of implementing each event definition via Google Analytics. We were "flying blind." Heap solved this for us by effectively replacing the engineering function of defining each event definition.
Since Heap captures all events automatically after the initial Javascript implementation, we're able to retroactively define events and run historical analysis without having to worry about defining a new event upon implementation.
We also didn't understand user behavior well on our customer-facing platforms. Heap helped us better understand the most commonly performed functions on our platform, and analyze them further. We realized that customers were performing extra clicks to copy ID's in our customer portal, which was also causing them to switch between screens more commonly. This level of insight led us to implement a new copy widget on our platform, which reduced customer clicks by 2/3 and reduced time to complete the same task by 50%. Such a user study would have taken a month of manually scheduled user tests to complete, but Heap enabled this study via software.
Since Heap captures all events automatically after the initial Javascript implementation, we're able to retroactively define events and run historical analysis without having to worry about defining a new event upon implementation.
We also didn't understand user behavior well on our customer-facing platforms. Heap helped us better understand the most commonly performed functions on our platform, and analyze them further. We realized that customers were performing extra clicks to copy ID's in our customer portal, which was also causing them to switch between screens more commonly. This level of insight led us to implement a new copy widget on our platform, which reduced customer clicks by 2/3 and reduced time to complete the same task by 50%. Such a user study would have taken a month of manually scheduled user tests to complete, but Heap enabled this study via software.
Heap review based on tracking of specific events and funnels
What do you like best about the product?
Fast access to events data on the platform. Easy funnel tracking, and analyzing the adoption of new features. Quite useful in decisions for iterating existing product and retiring certain features.
What do you dislike about the product?
There's a bit of a steep learning curve required, and at times it requires the broader team to look at an event or a funnel to validate if the tracking is in line with the business objectives corresponding to a particular metric. It does require a few training sessions with fuller attention to all minute details, and finally, it needs the user to get started and make a few mistakes to learn along.
What problems is the product solving and how is that benefiting you?
In situations with a lot of data being generated from the mobile app or the website, Heap can capture that for use cases such as analysis and reporting. Heap helps in more granular tracking for more objective decision making, enables testing to decide whether we continue or retire product elements and finally helps us develop a deep understanding into what matters more to the users, and what not.
Super helpful tool for understanding basic user behavior and metrics
What do you like best about the product?
Heap was super easy to spin up on our small startup team. Anyone across the company can add new events or reports that they want
What do you dislike about the product?
We still haven't completely ironed out a process between product + eng that helps us stay organized about defining or changing events with each new deploy. It also requires eng support frequently to make sure we're defining events properly
What problems is the product solving and how is that benefiting you?
Gives us great insight into general user behavior. We also use it to debug when individual users reach out about a problem they're seeing. It's really helpful to track their on-site behavior.
Overall intuitive interface, useful in helping me get insights
What do you like best about the product?
Heap is intuitive and covers key use cases with regard to analyzing user behavior. I don't have to spend too much time getting started; everything feels automated and that helps me get to my deliverables as fast as possible.
What do you dislike about the product?
Really slow loading times for some of my analyses - it also sometimes disconnects.
What problems is the product solving and how is that benefiting you?
I have been able to track the launch of new features within our product interface. The dashboard also auto-updates itself over time so in this week, I am able to access the latest view of what the metrics look like. From a reporting standpoint, this makes my job much easier - I am able to just share a link to the dashboard to my manager without having to update them manually.
Recommendations to others considering the product:
Try out a demo and see if their features satisfy all your intended use cases
Receptive to feedback and consistently making improvements
What do you like best about the product?
- User-friendly tool that allows us to crowdsource insights across the company
- Debugging view and event visualizer make it easy to define events
- Ability to enrich our customer data by seemlessly integrating with our tech stack
- Receptive to feedback and consistently deploying new features and views that can improve performance
- Debugging view and event visualizer make it easy to define events
- Ability to enrich our customer data by seemlessly integrating with our tech stack
- Receptive to feedback and consistently deploying new features and views that can improve performance
What do you dislike about the product?
- Dashboard feature is limiting, i.e., I would like to be able to filter by attributes instead of dates
- Ability to calculate lift in reports for AB testing
- Non-technical people find it hard to navigate and tag events without one-on-one guidance
- Property definition and usage is a bit complex
- Cannot include two properties in group by in a funnel
- Ability to calculate lift in reports for AB testing
- Non-technical people find it hard to navigate and tag events without one-on-one guidance
- Property definition and usage is a bit complex
- Cannot include two properties in group by in a funnel
What problems is the product solving and how is that benefiting you?
- User navigation across the website
- User interaction with features on our website
- Deep dive into AB tests, i.e., funnel, path, and retention of cohorts
- Time-series analysis of consumer behavior
- User interaction with features on our website
- Deep dive into AB tests, i.e., funnel, path, and retention of cohorts
- Time-series analysis of consumer behavior
Heap Analytics for Marketers
What do you like best about the product?
Heap Analytics helps me connect the customer journey touchpoints throughout the funnel. It's easy to use and save queries to share with other teammates/cross-functionally
What do you dislike about the product?
Would love to connect ad platform APIs to it so I can see everything in one place.
What problems is the product solving and how is that benefiting you?
Marketing Analytics
1 ups Mixpanel, allows team to self serve their own data
What do you like best about the product?
The auto-tracking is irreplaceable. There were so many times over the years where I forgot to track an event in GA or Mixpanel. With Heap, I never have to worry about missing something -- and not even that, these events are tied to product actions and revenue.
I'd add that the Heap University training is one of the best product trainings I've been apart of. I was able to learn my way through Heap in an afternoon.
I'd add that the Heap University training is one of the best product trainings I've been apart of. I was able to learn my way through Heap in an afternoon.
What do you dislike about the product?
It's an enterprise product, so buying it, getting it set up took quite a bit of time across all teams. They were great helping. Our AE, Tim, was excellent. We'd buy again, but it's a bit more than adding a simple script on your site, especially if you want custom properties, or have multiple domains.
There's not much to dislike. They do a great job at onboarding, training, and the support is friendly.
There's not much to dislike. They do a great job at onboarding, training, and the support is friendly.
What problems is the product solving and how is that benefiting you?
We're using Heap on our marketing site and inside our web app. Our product managers have used it to test theories. They're able to self-serve their data without needing an engineer. Our marketing team uses heap for CRO. Our content team uses Heap to test product CTAs in our content. Our content team has been able to drive more trials by optimizing the CTAs we have tracked.
Recommendations to others considering the product:
Heap can be a costly tool; however, in time saved, it's worth it. Not needing engineering to tag events or forgetting to tag gets expensive. We firmly believe Heap is worth the cost in time saved, not to mention in optimizations that will create more revenue.
Amazingly intuitive product and a phenomenal customer service and team behind it
What do you like best about the product?
It's hard to pick between the product and the team, but I'd say that Heap's customer service team is one of the most significant contributors to the positive user experience I've had so far. All of the solutions engineers that I've come across through my support tickets have been nothing but helpful, responsive, and thoughtful, not to mention competent at problem-solving. That said, Heap itself is a great product so I haven't had any frustrating experiences using it - I've only had to reach out to support when I wanted to use Heap in a particular way and needed assistance on implementing it.
What do you dislike about the product?
I think there could be a slightly steep learning curve to build reports and create custom events, but I think that comes naturally when you build such a powerful product that's meant to be used by technical and non-technical folks alike. The phenomenal account team compensates for this by offering free training and support.
What problems is the product solving and how is that benefiting you?
We rely on Heap tremendously for our reporting and data analytics. It's been helpful for me as a non-data analyst to self-serve my data needs by quickly pulling in data or perusing user information for tidbits of insight.
NA
What do you like best about the product?
Removing review Removing review Removing review Removing review
What do you dislike about the product?
Its a bit challenging to map out the user journey for complex web applications
What problems is the product solving and how is that benefiting you?
I'm gather user metrics to help us prioritize feature development. Heap has provided key metrics we use to make our case to leadership
showing 471 - 480