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Super easy setup
What do you like best about the product?
Auto capturing events is super helpful and save us a lot of technical time. Live visualizer is great too.
What do you dislike about the product?
Dashboard interface could be better. Mobile app would also be great.
What problems is the product solving and how is that benefiting you?
User behaviour analysis.
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Front End Developers Peace Of Mind
What do you like best about the product?
When developing the website for our business, we wanted an easy way to have insight to our user's actions and interactions with our product. Heap makes it very easy to create custom events and have a better idea on what we do well and what we could do better. Also, the product makes it easy to see and organize all of this data (clicks, views, etc)
What do you dislike about the product?
The only downside to heap is the amount of knowledge of Data/Analytics to use it correctly. We spend a substantial amount of time planning on whats the best way to integrate Heap into our site.
What problems is the product solving and how is that benefiting you?
* Tracking users's actions with our website
* Attributing users to test cells and see how they react differently with the website
* Monitoring the health of the website.
* Attributing users to test cells and see how they react differently with the website
* Monitoring the health of the website.
Great easy to use tool for evaluating your website usage
What do you like best about the product?
The simplicity of setting it up. Setting up heap is literally as easy as dropping a javascript snippet in your header and off you go. Everything is tracked from that point on. Nothing extra needed.
What do you dislike about the product?
It's a bit difficult to learn how to use the tool. I think better in-app guidance and context-sensitive help would be great. Also not enough integrations yet but they're working on it.
What problems is the product solving and how is that benefiting you?
We're trying to understand how our users interact with our site and how they traverse it. So far we've been able to understand our true tunnel conversion with Heap's ability to create snapshots that allowed us to categorize our pages.
Phenomenal for business units, and easy to switch to if you use Segment
What do you like best about the product?
Here's the thing- we have always had analytics through Mixpanel, and it was used rarely. When it was used, it was used only by designers and product managers. That's because it was a little too technical for other business units (marketing, sales, support etc).
However, the teams that get the most value out of analytics aren't actually designers or PMs, but rather the business units that Mixpanel was not a good fit for (marketing, sales, support etc). Our number one priority is reducing churn, at an account-based level.
So Heap helped us by having a better UI- just easier to navigate and understand the query builders. They're also incredibly flexible on price, deal structure, integrations & incentives. Mixpanel was not- they're the incumbent, they aren't innovating quite as much as Heap.
Heap let's us do everything Mixpanel could already do, hooks up in a couple clicks with Segment, and has marketing and CRM integrations that help marketing, sales & support do better work.
However, the teams that get the most value out of analytics aren't actually designers or PMs, but rather the business units that Mixpanel was not a good fit for (marketing, sales, support etc). Our number one priority is reducing churn, at an account-based level.
So Heap helped us by having a better UI- just easier to navigate and understand the query builders. They're also incredibly flexible on price, deal structure, integrations & incentives. Mixpanel was not- they're the incumbent, they aren't innovating quite as much as Heap.
Heap let's us do everything Mixpanel could already do, hooks up in a couple clicks with Segment, and has marketing and CRM integrations that help marketing, sales & support do better work.
What do you dislike about the product?
Heap's UI might be a lot cleaner than Mixpanel, but it's a two-way street- cleaner UI means that it is more time-consuming to build more complex queries. However, once you set them up, you can just save them and forget about it. Not a huge deal at all, but worth setting expectations.
What problems is the product solving and how is that benefiting you?
The core problem being solved is how to give non-technical, business units (marketing, sales, support) access to in-depth analytics in a helpful, digestible way. We're seeing those benefits directly in our churn numbers. We know at the end of a free trial whether or not someone has had a chance to use our software.
Great experience
What do you like best about the product?
ease of use. It is helpful in identifying issues in prod.
What do you dislike about the product?
Getting user specific data is not very straight forward.
What problems is the product solving and how is that benefiting you?
it's helping in identifying issues by monitoring behaviour of traffic
Great experience for quick results
What do you like best about the product?
My favorite part of heap is that I am able to have engineering set it up once, and then going forward I am able to title events for all of the collected CSS, without having to have an engineer do that
What do you dislike about the product?
It would be beneficial to tag specific users manually so I could analyze what they are doing within the app
What problems is the product solving and how is that benefiting you?
I have used Heap to understand what features are over or under utilized in an application we are rebuilding. It has helped me prioritize my roadmap.
Future Proof Coverage, with a few small caveats
What do you like best about the product?
Total tracking without planning, the ability to go 'back in time' for analysis, and the ability to combine data points. We also love that it is easy to combine with our larger data warehouse and empower both the engineering/digital product team as well as the data analytics team.
What do you dislike about the product?
Lack of New/Returning user distinction in queries, and the lack of bounce rate readily available within the application. Additionally it can be confusing when certain aspects are available in some reports but not others (e.g. 'Session' is available in graph but not in funnel analysis?)
What problems is the product solving and how is that benefiting you?
Heap has really helped us to deep dive into problems or opportunities that we may never have planned for if we used a more traditional analytics tool. We still tool for specific analytics, but there are countless times when Heap's ability to cover all DOM events has helped us uncover behaviors that help us make decisions and improve our site. Additionally, it's ability to accept data from Segment, and contribute to our Data Warehouse has strengthened our overall analytics capabilities.
Recommendations to others considering the product:
Even if you have another analytics tool, consider Heap as a solid support option to cover everything you don't think of or plan for in your regular analytics plan.
Actionable Data Collection
What do you like best about the product?
The detail of the data provided and the clarity of it. Knowing that all of the clicks on page and
What do you dislike about the product?
Session times being limited to 30 minutes.
What problems is the product solving and how is that benefiting you?
High-level questions like, "What are users doing most on our platform?" but moving deeper into the why of what they are doing
Recommendations to others considering the product:
Make sure that you have your KPIs in a row before you deploy this product. it grabs everything! if you're not clear on what it is you are trying to accomplish you can get lost in the data.
Have never used a better analytics tool
What do you like best about the product?
Being able to retroactively creating events
What do you dislike about the product?
Lack of precise control over timeframes on graphs
What problems is the product solving and how is that benefiting you?
Very easy to identify segments of users who I, as a product manager, can contact.
Recommendations to others considering the product:
Keep to a strict naming convention for events.
Outstanding Real-time Insights
What do you like best about the product?
For me, the best thing about Heap is I don't need to know what I don't know when I begin testing or analyzing. The core principle of capturing everything and allowing you to define after the fact is so helpful.
What do you dislike about the product?
I wish there was more flexibility in the rolling date ranges. The 1, 7, or 30 days as defaults, although helpful, don't always fit every analysis I want to do.
What problems is the product solving and how is that benefiting you?
I am curring working on solving two user interaction bottlenecks. Heap has allowed me to narrow my focus on the funnel interaction to determine the exact spots in the user flow that need to be adjusted.
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