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Great for Analytics
What do you like best about the product?
customizable, detailed, gives broad scope for analytics
What do you dislike about the product?
can be confusing and difficult to train others in it, custom reporting took quite a bit of setup, requires a data analytics background
What problems is the product solving and how is that benefiting you?
we are creating a learning platform and are trying to determine our customers behavior; we've connected certain courses to positive customer outcomes and are following that
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Very useful insight and outstanding customer service
What do you like best about the product?
Auryc provides a unique way to get insight on user experience all the while providing great hands-on one to one customer support. We are quite satisfied with everything Auryc has provided.
What do you dislike about the product?
I would say more so that there are opportunities to improve Auryc further. Both with the types of data collected and with ways of viewing the data in more ways so that specific troubleshooting cases can be done easier
What problems is the product solving and how is that benefiting you?
We were able to spot and resolve quite a few issues so far with the help of Auryc and we kinda just got started.
Quick trial went well but client doesn't want to pay for it yet.
What do you like best about the product?
I really liked virtual events and the ability to retroactively assign interaction labels. This blew my mind actually. I've always appreciated getting really granular with individual user sessions and the user-centric schema you have is gold.
What do you dislike about the product?
Setup, in the beginning, can be a bit daunting, mostly because it's a powerful system and I have yet to make it up the learning curve. It's overwhelming how much it can do and be hard to find some data to focus on first.
What problems is the product solving and how is that benefiting you?
Being able to better show clients the interaction in their customer's journey. Gleaning actionable data from an easier to identify funneled approach to making a path through a website to a goal.
Recommendations to others considering the product:
It's powerful. Way more insights to be had than with a free Google Analytics account.
Easy to pull any query you can think of.
What do you like best about the product?
The level of detail we get from Heap Analytics has fundamentally changed our channel reporting. It's the backbone of our attribution and marketing analytics.
What do you dislike about the product?
For an early user I could see Heap being a bit more intimidating than other analytics tools.
What problems is the product solving and how is that benefiting you?
Marketing channel attribution and user journey mapping.
excellent tool to gather all the data, sort it ouot later
What do you like best about the product?
Once installed, it just collects and you can label data after the fact
What do you dislike about the product?
sometimes it's a little hard to find users / answer specific questions if you don't pass certain identifiers on events/pages. Historically, limited mobile app analytics.
What problems is the product solving and how is that benefiting you?
understanding what's happening on our site
A great way for easy analytics and decoupling analytics from the dev cycle
What do you like best about the product?
The ability to click into form elements and have the events show up! This allowed us to (mostly) decouple the marketing team from the dev team for funnels.
What do you dislike about the product?
Not always intuitive, has a learning curve, and it can be challenging to have things work perfectly depending on your site structure.
What problems is the product solving and how is that benefiting you?
Analytics for business decisions. We've found that we can tackle analytics in an easy way vs. having tons of events.
Recommendations to others considering the product:
Don't be afraid to learn the documentation, there is a lot to go through.
User friendly quick data access for non dev team members- helps drive business analytics
What do you like best about the product?
Easy to set up events with visualizer that allows non-dev resources to quickly track data. Once even s set up you have data immediately - no need to wait like other platforms for the data collection to begin.
What do you dislike about the product?
Not always 100% sure that the event I set up is capturing all the data or if I am over/undercounting. Harder to track conditional events that are not unique pages or clicks (e.g. does this lightbox show when users hit a page).
What problems is the product solving and how is that benefiting you?
Testing and refining user flows for onboarding. Allows us to collect front end metrics on interactions and then map these back to the back end data we have to see a full picture of the user experience.
Robust and Easy to Use
What do you like best about the product?
Heap's "auto track" capabilities are awesome and easy to use; its saved time on our engineering and product teams when it comes to implementing tracking and retroactively catching areas we missed.
What do you dislike about the product?
We need to sometimes leverage Heap support to set up more intricate events, but they've been incredible helpful.
What problems is the product solving and how is that benefiting you?
Identify user behavior and patterns that lead to repeat engagement.
Very powerful tool that I feel unequipped to use to its full potential.
What do you like best about the product?
Having a behavioral analytics tool that allows me to define any and all behavior on our company's website has been really powerful at times. Being able to set up my own dashboard with the data I care about is a great option.
What do you dislike about the product?
To this point I don't feel equipped with the training to create the right reports. I often get confused with different options for filters or groupings that cause me to give up on Heap for times.
What problems is the product solving and how is that benefiting you?
We have been able to look at conversion rate by different landing pages and clicks from the home page. This has allowed us to A/B test and optimize the home page to fit the needs of our customers. We have also been able to look at the performance of our carousel on the homepage and which creative has performed better. This taught us to reduce the amount of items in the carousel from 5 to 3 as the last two were not performing at all.
The power to create detailed analytics for user interactions with your website
What do you like best about the product?
The best part of using Heap is being able to define specific "funnels" to understand at what point in your website flow users are dropping off. It helps to identify what areas need UI/UE improvements. If someone is dropping off at an obscure place in the page flow we can identify any issues or areas that need improvement quickly.
It's easy to filter site traffic and section off into various categories to understand where visitors go after clicking a specific ad.
You can also set up "Dashboards" to organize your reports and get a bird's eye view of all incoming data related to those reports.
Another cool feature is the "event visualizer" which allows you to browse your website and define events visually. For example, while using the visualizer, you can click buttons on your website and turn that into an "event" in HEAP. You can then go back into HEAP and pull data showing how many visitors clicked that button, along with other actions they took surrounding that action. The best part is, events are retroactive as far back as the date you first added the HEAP code to your website.
It's easy to filter site traffic and section off into various categories to understand where visitors go after clicking a specific ad.
You can also set up "Dashboards" to organize your reports and get a bird's eye view of all incoming data related to those reports.
Another cool feature is the "event visualizer" which allows you to browse your website and define events visually. For example, while using the visualizer, you can click buttons on your website and turn that into an "event" in HEAP. You can then go back into HEAP and pull data showing how many visitors clicked that button, along with other actions they took surrounding that action. The best part is, events are retroactive as far back as the date you first added the HEAP code to your website.
What do you dislike about the product?
Honestly I have not found anything that I dislike about Heap. That is rare.
What problems is the product solving and how is that benefiting you?
We are tracking the effectiveness of our Facebook and Google Ad campaigns. This helps us hone our ads and our landing pages in ways that give users a better experience on our websites and help us save money by discontinuing ineffective ads/landing pages.
It also helps us to discover "pain points" on the website and any areas where visitors could be getting frustrated and leaving the site.
It also helps us to discover "pain points" on the website and any areas where visitors could be getting frustrated and leaving the site.
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