What do you like best about the product?

It is easy to use and intuitive to understand if instrumented correctly. This also helps save a lot of time infinding intersting insights as a PM not having to wait for analysts to provide results.

Very good for usage pattern and behaviour insights, although it is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense.

I have now used it across 2 companies and have a pretty good expereince.

One of the best features I like is the pathfinder(similar to user flows in G-analytics)

What do you dislike about the product?

- Learning curve can be sometimes steep for users who are non-tech background or are unfamiliar with analytics tool.
- Data instrumentation is critical. It is very important that the instrumentation is accurate otherwise you'll be left scratching your head as to why it makes no sense. Faced this in previous org but not in current.
- We have many users who have never opened amplitude(mostly from buss side and even within product) so make sure the licences you purchase will be used.

What problems is the product solving and how is that benefiting you?

I primarily work for end user adoption and although there is no direct way to associate it with business metrics and there is associated cost on adding more metrics.

Amplitude is generally where I like to begin discovery looking at frequently used features, user flows for new users, WAU/MAU/DAU and so on