What do you like best about the product?

Amplitude is a very useful tool, especially for Product Managers and other non technical users, to gain quick insight into performance of their tools, services and offerings. It is easy to use and convenient for creating charts and graphs to explore the performance of your product.

The user interface is also non-threatening and simple to learn, even for new-comers. One product highlight for me is the funnel capabilities, which allow the user to see user drop off points clearly within the funnel.

From a technical perspective, it is straightforward to set up new tracking, and to integrate this data with your databse.

What do you dislike about the product?

On the other hand, for more technical users, there are some limitations and oddities around the infrastructural elements of Amplitude which may cause some pain during the setup and maintenance. One such example is the inability to delete stale events which are within Amplitude; another being the difficulty in setting up the Ampli CLI; or ingesting data into Amplitude.

My number one request would be for Amplitude to update their documentation as it is currently quick lacking.

What problems is the product solving and how is that benefiting you?

Amplitude allows the user to gain quick insight into the behaviour of their customers, and the performance of their products and tools. The speed of gaining high level insights, and developing charts and graphs to inform strategic decisions is fantastic.