Hightouch Data Activation Platform
HightouchReviews from AWS customer
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Developer-friendly onboarding with clear modules, SDK guidance, and sample code
What do you like best about the product?
What I like best about Hightouch is that..
- The tool is actually easy to understand and work with, even if you are new to this kind of setup.
- The overall flow feels simple and not overcomplicated.
- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.
- This makes the onboarding much smoother compared to some other tools.
- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.
- The presence of sample code really helps, especially when you want to quickly test or validate the integration.
- You don’t need to guess much or search outside for examples.
- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.
Overall, it feels developer friendly and straightforward.
- The tool is actually easy to understand and work with, even if you are new to this kind of setup.
- The overall flow feels simple and not overcomplicated.
- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.
- This makes the onboarding much smoother compared to some other tools.
- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.
- The presence of sample code really helps, especially when you want to quickly test or validate the integration.
- You don’t need to guess much or search outside for examples.
- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.
Overall, it feels developer friendly and straightforward.
What do you dislike about the product?
One thing I don’t really like about Hightouch is..
- The limitation on event visibility.
- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.
- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.
- Because of this restriction, it becomes difficult to trace issues that happened earlier.
- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.
This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs.
- The limitation on event visibility.
- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.
- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.
- Because of this restriction, it becomes difficult to trace issues that happened earlier.
- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.
This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs.
What problems is the product solving and how is that benefiting you?
- Hightouch mainly solves the problem of complexity and usability that exists in many similar tools.
- Compared to other platforms I’ve used, Hightouch feels much easier to learn and operate.
- You don’t need to spend a lot of time just understanding the basics before getting real work done.
- This benefits me by saving time during setup and integration.
- Since the steps are clearly mentioned and sample code is available, integrations can be completed faster with fewer mistakes.
Overall, it reduces the learning curve and makes data-related workflows easier to manage.
- Compared to other platforms I’ve used, Hightouch feels much easier to learn and operate.
- You don’t need to spend a lot of time just understanding the basics before getting real work done.
- This benefits me by saving time during setup and integration.
- Since the steps are clearly mentioned and sample code is available, integrations can be completed faster with fewer mistakes.
Overall, it reduces the learning curve and makes data-related workflows easier to manage.
Beware: Abrupt Policy Changes and No Data Access after changes
What do you like best about the product?
It was an easy to use and simple tool for making our datalake accessible to business teams.
What do you dislike about the product?
After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months. And they did not communicate properly about the changes making our account completely unaccessible, and leaving us with no way to migrate our data. I would not trust them again with any of my data or any business sensitive process.
What problems is the product solving and how is that benefiting you?
Data connector
Powerful reverse ETL for marketing and customer data activation
What do you like best about the product?
Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support.
What do you dislike about the product?
Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations are strong, advanced transformations sometimes still require workarounds. Pricing can also be steep for organizations with large contact volumes, so cost management needs to be considered early.
What problems is the product solving and how is that benefiting you?
Hightouch solves the challenge of activating warehouse data into marketing and sales tools without building custom pipelines. It allows us to sync customer attributes and audiences from Snowflake directly into Braze, Iterable, and HubSpot, ensuring teams work with consistent and up-to-date data. This reduces manual CSV uploads, saves engineering resources, and enables faster campaign execution. By bridging analytics and engagement platforms, it helps us deliver more personalized, timely messaging and ultimately drive better results for our clients.
Overall recommend
What do you like best about the product?
Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks.
What do you dislike about the product?
While Hightouch covers most of our needs, the pricing can scale quickly as data volume and destinations increase, which might be a concern for smaller teams. Additionally, although the UI is user-friendly, some advanced logic or transformations still require SQL knowledge — which can be a barrier for non-technical users unless they're trained. More built-in templates or drag-and-drop tools for transformations would be a nice improvement.
What problems is the product solving and how is that benefiting you?
described previously
HightTouch really came through for us. It was a breeze to set up and the support team was fantastic.
What do you like best about the product?
I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.
What do you dislike about the product?
We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it.
What problems is the product solving and how is that benefiting you?
We’re syncing our legacy library with our new platforms library since all new content is currently generated in the legacy library.
Streamlining audience activation across channels
What do you like best about the product?
Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.
What do you dislike about the product?
The manual effort required to define data filters and establish a consistent naming convention for audiences highlighted a need for more automation and collaborative features within the platform.
What problems is the product solving and how is that benefiting you?
Hightouch effectively solved the challenge of activating customer audiences across marketing platforms by enabling a direct and automated sync from Databricks to Meta and Google Ads, eliminating the need for manual data exports and reducing time-to-market for campaign execution.
has helped with my processess
What do you like best about the product?
giving me the most up to date info on contacts
What do you dislike about the product?
its not a part of my stack integrations/everyday flows
What problems is the product solving and how is that benefiting you?
cross referenceing other data
Amazing CDP that meets all the needs
What do you like best about the product?
Real-time data syncing from the warehouse to downstream tools.
What do you dislike about the product?
Nothing so far, as the functionality works as expected.
What problems is the product solving and how is that benefiting you?
Hightouch solves syncing data from our warehouse to tools (CRM, marketing, GTM, etc.) automatically and in real‑time.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency.
Data connections made easy
What do you like best about the product?
I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging.
What do you dislike about the product?
The error messages could be more descriptive to understand what issues are.
What problems is the product solving and how is that benefiting you?
Hightouch allows us to integrate data across a disparate set of sources so we can perform deep analyses even when information is not in formats that traditionally link with one another.
Hightouch has been a great experience full of informative data
What do you like best about the product?
Upsides include great data and detailed information
What do you dislike about the product?
Downsides include load time speeds, especially during larger data pulls.
What problems is the product solving and how is that benefiting you?
Hightouch helps me understand more about customers, making my manual prospecting efforts smoother and more efficient.
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