Customer Data Platform
BlueshiftExternal reviews
282 reviews
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Positive experience transitioning from our previous provider.
What do you like best about the product?
Flexibility - There are multiple ways to trigger email campaigns. We are very limited in our use of the platform, but have plans to expand and use much more of the functionality. We limited ourselves to replicate what our clients were using in the past, but believe that they will see the benefits of using more of the Blueshift platform.
What do you dislike about the product?
We have a need to retrieve and store certain information regarding the sending of emails, including the image of each email that was sent. All of the data points are not always readily available. Sometimes we need to make changes to our processes, external to Blueshift, to ensure we have all of the data that we need to meet our customer's needs. There are advantages and disadvantages of having an all-in-1 provider where users manage their email templates and campaigns, as well as sending the emails from that platform. Our new system uses best in class providers for various functions, but the downside to that is that all of the data is not centralized.
What problems is the product solving and how is that benefiting you?
CSG sends emails on behalf of our customers. The majority of those emails are transactional in nature. They are triggered by events on the CSG platform, Statement ready, password reset, bill payment acknowledgement... Since those are not marketing related we needed a way to trigger those emails based on the event occurring on our platform. A smaller percentage of our overall email volume is marketing related. The majority of those emails are sent based on criteria our clients maintain outside of Blueshift. The event to trigger those emails is then sent in a file and the users are already qualified.
Recommendations to others considering the product:
The Blueshift team is continually striving to improve the platform. They have taken into consideration all feature enhancements that we have submitted and have a robust road map of new features.
Pleased Blueshift User
What do you like best about the product?
The easy segmentation tool that allows a small team like ours to manage meaningful customer interactions.
What do you dislike about the product?
The the lack of compatibility with other platforms. As a newer product, Blueshift lacks the native integrations with other platforms that make email marketing truly seamless. We look forward to the upcoming releases of integrations.
What problems is the product solving and how is that benefiting you?
The visibility into our user base has been very beneficial in creating targeted campaigns. Previous to using Blueshift, we have many systems that made it impossible to effectively organize our customers by shopping and browsing behavior.
Recommendations to others considering the product:
I think Blueshift is a great resource for a small team who owns many moving part of the business (marketing, insights, execution of digital campaigns).
Big features with small company care
What do you like best about the product?
With a robust feature set, there's a lot of flexibility and data available by default. Compared to a bigger ESP like SFMC, you have more control over what you can do, from setting up campaigns to segmentation, without needing to have a technical specialist. Support and client management are also really accessible and hands on, which is a welcome change from getting luck-of-the-draw technical support.
What do you dislike about the product?
Sometimes the UX can be tricky, especially for our creative team or users who aren't in there every day.
No visualization workflows for automations, which can mean it's hard to keep track of where users are entering and exiting different flows, and also when explaining campaign series to other people in the team.
No visualization workflows for automations, which can mean it's hard to keep track of where users are entering and exiting different flows, and also when explaining campaign series to other people in the team.
What problems is the product solving and how is that benefiting you?
When you're direct to consumer but not in the ecomm world, you can't use off-the-shelf solutions and integrations as often. The flexibility to store and send in our customer data in the right way for our business, and being able to dig deep into send data, has been very helpful for our lean team.
We also use segments for other purposes, without needing to go to our analyst or use SQL to query our main DBs or run lists manually, which is helpful for our targeted ad campaigns.
We also use segments for other purposes, without needing to go to our analyst or use SQL to query our main DBs or run lists manually, which is helpful for our targeted ad campaigns.
Recommendations to others considering the product:
If you know what you're doing, and don't need to rely on off-the-shelf integrations, BlueShift will give you a wide ranges of options and flexibility to execute what you need.
Dynamic Flexible and great partner for success
What do you like best about the product?
Always willing to answer questions and solve problems quickly and efficiently.
Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :)
Their platform is easy to use and their Product team is always happy to hear suggestions from customers to improve the platform. We feel like we are on the same page for success. :)
What do you dislike about the product?
Support sometimes doesn't understand our problems/requests.
In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem.
In the end, this is always solved, but sometimes it takes a lot of back and forth to explain our problem.
What problems is the product solving and how is that benefiting you?
Sending better Behavioral emails (according to site behavior)
More personalized content
Better Segmentation
More personalized content
Better Segmentation
Best marketing automation platform
What do you like best about the product?
One of the best CRM management tool as well as marketing automation platforms. Creation a new email template, customization of email templates is very easy for the user. I am using this tool for the last 2.5 years, love the customization features. This tool provides many to build email templates also automate email campaigns which are amazing.
What do you dislike about the product?
Can't login on multiple systems with one login credentials simultaneously. The responsive feature did not work while writing HTML in its editor. Otherwise, have nothing to dislike.
What problems is the product solving and how is that benefiting you?
Blueshift automates the campaign setup which is difficult to execute manually from time to time.
I hated email marketing until Blueshift
What do you like best about the product?
The ability to send hyper-personalized content based on user attributes, behaviors, and more.
What do you dislike about the product?
Because we aren't an ecommerce brand, the reporting capabilities aren't quite what we need. I can always get the data I want, but it just takes some Excel work. However, Blueshift is currently working on an enhanced, custom reporting dashboard for us to alleviate this busywork.
What problems is the product solving and how is that benefiting you?
Reducing the number of campaigns sent while increasing personalization. We've seen drastic improvement in open and CTR rates, and our increased engagement has positively impacted the bottom line.
Digital Marketer
What do you like best about the product?
The ability to create email triggers, get technical and create campaigns based on events and customer behavior. I like the support blueshift provides in letting us test new ideas and put together emails.
What do you dislike about the product?
It is not easy to use and understand the recommendation system.
What problems is the product solving and how is that benefiting you?
We are using it to solve problems in our product, we realize how much data and automation we can use in blueshift.
Recommendations to others considering the product:
A great platform to manage your customer/user base. Ability to be marketing-friendly with a good mix of the ability to be technical.
Great tool for technical marketers
What do you like best about the product?
I like that Blueshift is user-friendly for marketing teams. I have a team of 3 that are pretty self-sufficient within the tool. I also like that Blueshift connects to a lot of third parties (social platforms, NPS platforms, slack, etc). Their account services team is some of the most responsive groups of CS professionals I have ever worked with and I know that after I sen an email if I need them they will respond almost immediately if not within an hour or so. Some products I've used have a very long response queue
What do you dislike about the product?
It can be technically challenging at times but they do have a great client services team that can walk you through anything that is out of your technical abilities. As I also mentioned above, they also have an extremely responsive team which also helps with the technical challenges.
What problems is the product solving and how is that benefiting you?
We were really looking to Blueshift to help us with our recommendation engine and empowering our marketing team to build real-time triggers. We are able to do a lot of technical things that would normally require a technical resource on our own - which saves the company time, money and resources. We are also excited to launch our NPS survey through one of the cloud apps that Blueshift partners with!
Great platform to help personalize your user journey
What do you like best about the product?
The capabilities of Blueshift are great as far as using predictive segment for our users. We are able to develop thoughtful approaches to our email & retention strategy that other email platforms never reached.
What do you dislike about the product?
Some of the user interface is a little difficult to manage and missing a few features that would be helpful for non-technical marketers. However, they take their customer feedback very seriously and are always updating us on the progress of our product requests!
What problems is the product solving and how is that benefiting you?
Blueshift has allowed us to develop thoughtful event-triggered campaigns based on our user site-activity.
Data Driven Email Personalization
What do you like best about the product?
We can integrate multiple product feeds into Blueshift and create personalized promotional, triggered, and retention marketing campaigns.
What do you dislike about the product?
Implementation could be tedious. To add, different vendor and client team members are in different time zones, so testing and providing timely feedback could be a challenge.
What problems is the product solving and how is that benefiting you?
Blueshift provided a platform for us to integrate different product feeds in our customization and personalization efforts. Our output has become more detailed since we combined and used varying data points for our promotional, triggered, and retention marketing campaigns.
Recommendations to others considering the product:
If possible, try to get a dedicated implementations team near or in your time zone, as the time difference could become a challenge.
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