Customer Data Platform
BlueshiftExternal reviews
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Creating templates and handling campaign with Blueshift is user friendly.
What do you like best about the product?
Workflow setup procedure, reporting and applying condition in workflow are the things I like the most in Blueshift. Also while uploading the templates they provide a side by side view of source code and UI of the template, I like this idea of them.
What do you dislike about the product?
I would say they need to work upon UI, if they will improve UI of Blueshift then it might be possible that it will become favorite of more users, other than that as per my experience I have found it wonderful.
What problems is the product solving and how is that benefiting you?
We are using BlueShit for triggering Transactional and Marketing emails. Setting its campaign and getting report regarding campaign. Benefits that we have realized is that we don not need to keep the template on our system , or do not have to set the campaign via code that are some times quite tiring and error possibilities are there. So using Blueshift for emails is a good option for us.
Recommendations to others considering the product:
Blueshift is very helpful in making templates and workflow for campaign, the UI and source view that they provide side by side is really nice. Do use it if you have requirements of email setup. One should definitely use blueshift if they looking for a tool which can manage its emails and if they want complete reporting about the templates, that how the templates are working. For analyzing among the campaigns that which campaign it doing great they give excellent report containing clicks the campaign have got and other information .
Great Product
What do you like best about the product?
I love the dual screen, being able to see the email design while the code changes. Their customer support has been great to work with and are always open to suggestions and helping us improve our process
What do you dislike about the product?
There have been a few times where the customer view of the email hasn't completely matched what happens in every mail format - would be awesome to be able to check all email servers
What problems is the product solving and how is that benefiting you?
Email design, segmentation, design efficiency
Blueshift helps us make our Customer data actionable for marketing automation at scale.
What do you like best about the product?
I like Blueshifts ability to create product recommendations at scale based on individual Customers browsing and purchasing data. This allows us to create 1-1 Customer to offer communications at scale across our engaged Customers.
What do you dislike about the product?
I struggle somewhat with prioritization between different trigger based push notifications. It would be great if Blueshift could apply their AI prowess to help us decide, when a Customer is potentially eligible for multiple communications within a day, which should we send and potentially how many should we send to maximize towards our goals.
What problems is the product solving and how is that benefiting you?
With Blueshift, we are solving for how we communicate with Customers intelligently at scale across millions of Customers. We have already seen growth in the revenue from our marketing channels as well as the amount of new Customers we are getting to make their first purchase.
Excellent customer service and training platform
What do you like best about the product?
Our Senior Implementation Manager is very proficient, helpful and supportive. In overall, the system is very intuitive and user-friendly.
What do you dislike about the product?
The campaign flow UI is a bit strange to me. I do not necesseraly dislike it, but I will need to get used to it.
What problems is the product solving and how is that benefiting you?
Very helpful customer support! also always willing to meet our needs and develop extra features. By default, everything can be customized which is great.
Recommendations to others considering the product:
An innovative company with a great pro-customer attitude and a successful UX/UI of the system itself
Best Tool for Marketing Automation
What do you like best about the product?
We are using email marketing blueshift integration and got good improvements in email conversions and conversion rate. This is easy to implement, easy to drive and also provide advance level optimization and reports. We are very impressed with its 'Segment-of-one marketing automation' solutions. It helped us to convert users who left our website without any purchase.
What do you dislike about the product?
You need some technical knowledge to drive blueshift tool but support team is very helpful.
What problems is the product solving and how is that benefiting you?
It helped us to improve re-engagement rate.
Recommendations to others considering the product:
This a best tool for automate your marketing campaigns and help to improve sales and profit.
Best Marketing Automation Tool
What do you like best about the product?
Able to deploy messages on blast, trigger, Push, and SMS on 1 campaign flow - it's all-in-one. Plus, segmentation lot of query options. I like the ability to send out unique coupon code for blast.
What do you dislike about the product?
There are some reporting tools I have been looking for like campaign: consolidated heatmaps, conversion dashboard summary. Campaign Metric breakdowns; bounce reasons, delivery by ISP, activity by email client, open rate by domain - account level or campaign level....etc.
What problems is the product solving and how is that benefiting you?
Email Deliverability
Recommendations to others considering the product:
If your main concern is deliverability....you're in good hands with blueshift.
Daily User of This Versatile, User-Friendly Platform
What do you like best about the product?
Blueshift allows my team to be agile and meet customer needs efficiently. I love the journey builder and how simple and versitile it is. The data management side of Blueshift is robust and well organized - we are able to acheive a high level of personalization and segmentation because of it.
Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution.
Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution.
What do you dislike about the product?
One element that I find a bit limiting is their insights and reporting suites. The existing solution meets all my needs for my day to day, but I'd love to be able to create more custom reports based on some of the user profile attributes that we store. I think building out that feature would really next-level the ability to curate reporting based on audience attributes - not just engagement.
What problems is the product solving and how is that benefiting you?
Personalization in customer journeys, tailoring the customer experience to the data we have on a customer, extensive creative and copy testing, automations that make our lives so much easier as marketers and general insights into our customer data base that drive our strategy in a big way.
Blueshift Review
What do you like best about the product?
Recommendation, Predicative Scoring, Liquid, Advance Segmentation
What do you dislike about the product?
No Web Overlay, Live Content Is Extra, No Customize Able Analytic Reporting
What problems is the product solving and how is that benefiting you?
Recommendation, Predicative Scoring, Advance Segmentation
Recommendations to others considering the product:
Recommendation, Predicative Scoring, Liquid, Advance Segmentation
Great platform for customer segmentation and email triggers
What do you like best about the product?
BlueShift has a wide scope of segmentation options that I feel like I haven't even scratched the surface of yet! Great for creating event-triggered emails and targeting specific demographics for your company's specific needs.
What do you dislike about the product?
The interface could still use some work with the reporting mechanics and some of the user experience.
What problems is the product solving and how is that benefiting you?
I'm able to test emails at a high level and gain immediate insights into what is working and what isn't working with our A/B tests.
Email Campaigns made easy
What do you like best about the product?
Blueshift offers you a simple interface to build campaigns based on triggering events. The interface is intuitive and easy to navigate with a lot of customization options.
What do you dislike about the product?
Inability to modify the timing of emails once they're scheduled.
Inability to move campaigns across instances.
Inability to move campaigns across instances.
What problems is the product solving and how is that benefiting you?
Email campaign automation. We were able to build a 3 months campaign for a students learning journey fully customized by the student's progress thanks to external fetch.
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