Customer Data Platform
BlueshiftExternal reviews
282 reviews
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Easy to use and lots of analytics
What do you like best about the product?
The option to segment your database in very specific groups, then use those groups for sending them email newsletters.
What do you dislike about the product?
Email creation interface could be more modern and the process of scheduling push notifications could be faster.
What problems is the product solving and how is that benefiting you?
Segmentation is perfect, analytics very helpful, automation part very needed.
Useful and Impactful
What do you like best about the product?
The api is easy to use and connect with
What do you dislike about the product?
The email creator could be improved. Make is have more styling options.
What problems is the product solving and how is that benefiting you?
Segmenting users and targeting the right customers with the right info
BlueShift's Review by A Fan
What do you like best about the product?
The ease with which I can configure the new templates or set up a new Campaign. Also, I love the number of options I get while creating a new Segment.
What do you dislike about the product?
If we have to make changes in every email template , then the pagination doesn't work fine.
What problems is the product solving and how is that benefiting you?
We send our marketing mails using Blueshift and we have observed an increase in conversation ratio after we started using Blueshift.
Great Automation Tool
What do you like best about the product?
The segmentation possibilities are huge, with Blueshift I can do almost everything that I want in segmentation.
What do you dislike about the product?
I wish Blueshift had a better data visualization tool. It's not so good to understand my data in the plataform.
What problems is the product solving and how is that benefiting you?
We are using Blueshift to create automation campaigns for acquisition and engagement of our students. We want to have bigger results with less effort, via email, SMS, browser push notification and integrations with Facebook and Google Ads to maximize our results in different channels.
Recommendations to others considering the product:
If we need a great marketing automation tool, Blueshift is a good choice, but if you need other features like landing pages (like HubSpot or SharpSpring) is not the right tool.
Great CRM Tool
What do you like best about the product?
Segmentation capability of Blueshift is one of the best in the market.
Stability of the system (There no bugs in the system)
Stability of the system (There no bugs in the system)
What do you dislike about the product?
Customer service has high TAT.
I wish there was user analytics included as one of the system
I wish there was user analytics included as one of the system
What problems is the product solving and how is that benefiting you?
User data base management , marketing automation
Recommendations to others considering the product:
Highly recommond it
Great Platform For Email and Push Notification Marketing
What do you like best about the product?
The segmentation features on Blueshift are great. They allow you to segment users by a variety of different attributes. We currently have over 30 segments in place and utilize triggered campaigns to message our users 24/7.
What do you dislike about the product?
Blueshift is good for the most part. The only thing that can be an issue reporting analytics. They use alternative terms compared to industry standards which can be confusing.
What problems is the product solving and how is that benefiting you?
We use Blueshift for Push notifications and Email marketing. They also host our video platform and work as our CRM and have been good for us so far.
New to Blueshift but looks like a powerful tool
What do you like best about the product?
It is a powerful tool with very clean and simple UI. Very easy to understand and use. The drag and drop template layout builder is very useful but there are some minor bugs that needs to be fixed.
What do you dislike about the product?
The template layout builder is a great tool but needs some fix and update. There's no way you can changes different padding and sizes for mobile version. It lets you test on mobile and desktop but doesn't let you change for just mobile or just desktop. If I am to add large padding the mobile version would look bad. And there are other bugs that I notice when testing the email on different version of Outlook when the email is designed from email template builder.
What problems is the product solving and how is that benefiting you?
Marketing email campaigns.
Recommendations to others considering the product:
Its a very simple yet powerful tool.
Great tool for Marketing Automation.
What do you like best about the product?
1. The segmentation is advanced. Blueshift has a branched OR and AND conditional structure which can handle complex segmentation.
2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder.
3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide.
2. How programmable it is. A lot of data is spread across in google sheets and internal database. Blueshift's API has covered all of my use-cases in Urban Ladder.
3. Pricing. Blueshift is one of the most affordable services in the market for the level of quality they provide.
What do you dislike about the product?
1. UI can be better.
2. Customer service could be more efficient in resolving queries.
3. There's no customer analytics.
2. Customer service could be more efficient in resolving queries.
3. There's no customer analytics.
What problems is the product solving and how is that benefiting you?
1. We use Blueshift for CRM.
2. Blueshift has enabled us to do promotional programs which are otherwise difficult to execute.
3. We ran Email experiments with multiple templates and frequency
2. Blueshift has enabled us to do promotional programs which are otherwise difficult to execute.
3. We ran Email experiments with multiple templates and frequency
Great Marketing Automation for Ecommerce
What do you like best about the product?
The fact that once a lot of data points start flowing in, the ways in which you can automate email campaigns is amazing. I personally like drip campaigns to my custom segments.
What do you dislike about the product?
I am yet to explore having attributes for emails. These attributes would be my custom data that I can upload against my users or new users. This custom data is not a part of the data base. Plus the email designing is complicated for a newbie.
What problems is the product solving and how is that benefiting you?
We send service and pre-sales email to our base of signed up customers and those interested in our products. Service emails are something my team uses it to send reminders, send triggered emails on few events being triggered. We also use the feature to send an email when a customer enters a Segment.
Recommendations to others considering the product:
Go for it if you are looking to automate emails and push notifications if you are e-commerce and have all the data being captured. In that case, creativity on emails is the only limit for any organization.
Useful Platform for Email Design and Delivery
What do you like best about the product?
Overall it is an easy platform to develop your emails, there are many features that allow the flexibility of design and constancy of brand. The ability to test and send tests to multiple users is great as is the wisiwyg viewport for the design.
What do you dislike about the product?
I do wish it was easier to create more responsive emails without having to add the extra tags for mobile compatibility. In many email platforms the responsive email is nearly automatic in Blueshift not quite as easy.
What problems is the product solving and how is that benefiting you?
Using Blueshift helps to streamline the email process, being able to store the assets for faster, easier access is a definite plus. Having access to all of the company-wide emails is useful as well.
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