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Dynamic Data-Drive Service and Automated Platform
What do you like best about the product?
I truly appreciate the diligence and effort put forth by the Blueshift team. We needed to get this launched before our contracted ended with Salesforce and saw a whole team effort on the Blueshift side. Not only were they willing to help us through any problems, but they were quick, friendly and very knowledgeable.
What do you dislike about the product?
There's some confusing language when it comes to filtering/segmenting your audience. I still have not become familiar with it myself and tend to second guess myself. However, a responsive support team has been my savior.
Also, your not able to file campaigns, segments, etc. I believe that approach could be fixed rather quickly because it shouldn't take much lift in the UI. Again, I was coming from Salesforce where everything can be dropped into folders for organization and quick usability. My suggestion here would be to focus more on the UI and usability for consumers before adding additional features that may only drive more confusion.
Also, your not able to file campaigns, segments, etc. I believe that approach could be fixed rather quickly because it shouldn't take much lift in the UI. Again, I was coming from Salesforce where everything can be dropped into folders for organization and quick usability. My suggestion here would be to focus more on the UI and usability for consumers before adding additional features that may only drive more confusion.
What problems is the product solving and how is that benefiting you?
With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our Ecommerce goals. As mentioned, we were using Salesforce prior and already had transaction capabilities along with downstream marketing and triggered campaigns. The logic within Blueshift is more intuitive and easy to transition onto. We wanted to migrate off Salesforce due to high cost and business acquisitions. Being apart of Blueshift allowed other business units to be built into our services -- for a low cost. This gave us the ability to focus more on our digital flow, i.e. Cart and finally have a holistic view in the digital space. We have yet to integrate all of their features and capabilities but we'll be moving towards that this year!
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Responsive, personalized support, flexible product
What do you like best about the product?
Blueshift offers our team consistent. responsive and personalized support. The team is receptive to customer feedback and iterates new features and enhancements that help our team move more efficiently and intelligently. As a result, they've paved a promising product roadmap, rich with improvements and features for teams with growth goals, such as A/B testing, advanced segmentation and performance attribution, as well as a flexible API.
What do you dislike about the product?
Having used Marketo, HubSpot, and MailChimp prior to using Blueshift, I can attest that Blueshift is function-first.The product has a fairly bare bones UI that is not immediately intuitive to navigate. This is most apparent when onboarding new users. Although, once you know how to do something or get somewhere, the limited design is not an issue, and is in fact, an enhancement that allows for fewer steps to execute a campaign than in other tools.
What problems is the product solving and how is that benefiting you?
We optimize production time with features like Shared Assets and Advanced Segmentation, and improve our customer experience with dynamic personalization through Liquid filters.
A Powerful Tool for Intelligent Marketing
What do you like best about the product?
Of all the platforms we evaluated, Blueshift's technology and out-of-box algorithms really stood apart from the rest. The team was accommodating and accessible through the onboarding process, which was extremely important for a small team like ours. They've also created custom solutions for our team based on our priorities and they've done so in a timely manner.
The platform really bridges the gap between being incredibly powerful and being intuitive and user friendly, which has made it easy to get multiple members of our team up and running with Blueshift in a short matter of time. Having this technology at our disposal has allowed us to provide a personalized experience to our users and move the needle on important metrics, without having to dedicate tons of engineering resources.
The platform really bridges the gap between being incredibly powerful and being intuitive and user friendly, which has made it easy to get multiple members of our team up and running with Blueshift in a short matter of time. Having this technology at our disposal has allowed us to provide a personalized experience to our users and move the needle on important metrics, without having to dedicate tons of engineering resources.
What do you dislike about the product?
We've experienced a few glitches with deliverability and reporting, but the team is always very quick to respond and troubleshoot.
What problems is the product solving and how is that benefiting you?
We are trying to retain our customers by providing a more personalized user experience. With Blueshift's out of the box and custom algorithms, we have the ability to test at a much faster pace. It give our marketing team the tools they need to experiment and drive results.
Data-driven marketing platform with travel specific features
What do you like best about the product?
Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.
What do you dislike about the product?
Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, I loved the fact that they set up regular calls with a dedicated account lead to help with initial difficulties.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.
What problems is the product solving and how is that benefiting you?
Personalization, automated email marketing, segmented retargeting with dynamic content and overall email lifecycle marketing.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.
Powerful CRM with great capabilities and integrations
What do you like best about the product?
Integrations with various tools and software. It's extremely powerful and the things we're able to do with this tool are impressive. Product push, FB syndication and segmentations are one of my favourite characteristics.
What do you dislike about the product?
No Slack integration at present and although it's powerful it still requires time to master the tool. It's not as user friendly as other tools like Customer.io which I've used in the past. It seems it takes more time to execute some actions and not everything is explained (thankfully there's a great support team)
What problems is the product solving and how is that benefiting you?
CRM, marketing automation, social ads
Recommendations to others considering the product:
Make sure you spend some time understanding the tool, have their support explain really well what things do and spend some time reading the documentation.
Agile Automation Solution
What do you like best about the product?
Team - I've been super impressed by the team and the speed at quick they execute. They take feedback and iterate quickly. They also have a great support structure, tickets get resolved within a couple hours, which is really unique in my past experience with Responsys, Vero and Marketo. The team is also super knowledgeable about their product and are able to help through any roadblocks we run into.
Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.
Flexibility
We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.
Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.
Flexibility
We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.
What do you dislike about the product?
The UI isn't great and they are making improvements on this takes a backseat to new features. Organization is difficult in the tool as it's basically a list of campaigns with no folder or tagging structure.
The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.
Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.
The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.
Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.
What problems is the product solving and how is that benefiting you?
More timely and relevant communications for prospective and existing customers.
Powerful platform for 1:1 Customer Marketing
What do you like best about the product?
The flexibility of this platform is unmatched. I vetted over ten different customer data platforms and CRM tools for marketing automation before making our decision, and Blueshift was the only one that would fit our unique business model. Blueshift was the only platform that we knew could scale with our business while providing us with the level of insight we have been searching for when it comes to email marketing.
What do you dislike about the product?
There have been occasional issues with the UI. However they are constantly improving the platform and releasing new updates so I don't anticipate this to be ongoing.
What problems is the product solving and how is that benefiting you?
We use Blueshift as our primary communication tool for email and push notifications. This is by far the most nimble platform we have used regarding the setup and launch of lifecycle campaigns for our customers. We now have lifetime data directly tied to our marketing channels allowing us to segment our customer base like never before.
Excellent, customizable, cross-channel personalization platform
What do you like best about the product?
Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for our business.
What do you dislike about the product?
The only problem is the time zone differences. But Blueshift has been very collaborative in trying to make this work, taking early early phone calls and replying quickly on email inquireis.
What problems is the product solving and how is that benefiting you?
With this system, we are solving fundamental previous problems of seamlessly communicating with our customers in relevant manner. We see super great results on every activity run through Blueshift. Blueshift has really changed how our Marketing team as well as our entire company as a whole work - now being able to super fast create real value for our customers and business.
Great customer data platform
What do you like best about the product?
Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns.
I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.
Overall, very hands-on approach!
I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.
Overall, very hands-on approach!
What do you dislike about the product?
Overall, I have had a great experience with the platform as it is very intuitive for the most part. However, it would be great to have more enhanced reporting tools to better visualize the data within the platform.
What problems is the product solving and how is that benefiting you?
We were struggling to ramp up our personalization and targeting due to limited capabilities with our previous ESP. Now, we use Blueshift as our primary CRM platform. Their ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.
Recommendations to others considering the product:
If you are looking for a powerful data-driven platform that allows for highly targeted customer communications, Blueshift is a great choice.
Powerful, flexible platform and a personal touch
What do you like best about the product?
Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.
What do you dislike about the product?
As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.
What problems is the product solving and how is that benefiting you?
We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.
Recommendations to others considering the product:
Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.
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