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Excellent email marketing and retargeting software
What do you like best about the product?
Blueshift has proved an excellent fit our email retargeting needs. Its events can be easily integrated into web and native mobile products, and used to build a full understanding of the user and browse behavior. Once we have this, we can create tailored campaigns with a high degree of granularity (targeting users by behavior, and setting a wide variety of campaign parameters and logic).
Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.
Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.
We would recommend Blueshift without hesitation.
Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.
Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.
We would recommend Blueshift without hesitation.
What do you dislike about the product?
Occasional bugs in email template editing (output doesn't match editor), and no editor for recommendations, which can make the criteria a bit opaque. However their staff are responsive in making recommendation algorithms to suit individual requirements.
What problems is the product solving and how is that benefiting you?
Retargeting users with suggestions and tailored content based on their in-product behavior. We have seen a good uptick in re-engaged users and transactions made.
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Best Customer Data Platform Available
What do you like best about the product?
Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product.
What do you dislike about the product?
I wish the platform supported more analytic capabilities and activation across other marketing exchanges. I know they are always improving the platform and release new features regularly so I'm confident they will include these in the upcoming roadmap.
What problems is the product solving and how is that benefiting you?
Blueshift allowed us to have a true wholistic view of our customers without having to change our data structures or process. In addition, the CRM capabilities are top notch and allowed us to personalize at a granular level at lighting speed.
The Smart Marketing Platform for Data-Driven Businesses
What do you like best about the product?
I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.
What do you dislike about the product?
Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them.
What problems is the product solving and how is that benefiting you?
Our main problem was the ability to provide our customers personalized content and at scale. With BlueShift we are able to share our top content with customers who will find it relevant to their experience on our site.
Recommendations to others considering the product:
If you are looking for a method of utilizing data to drive your email marketing efforts, this is the platform for you. It goes beyond the normal email send and allows marketers to apply data to provide customers content and/or communications as they need them.
Very intuitive interface and powerful capabilities
What do you like best about the product?
The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.
What do you dislike about the product?
We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.
What problems is the product solving and how is that benefiting you?
Personalisation, Email and App retargeting, On web personalisation.
Recommendations to others considering the product:
For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.
Good and moving towards Great
What do you like best about the product?
I love the dashboard views and how easy it is to keep an eye on the health of your campaigns. Their workflow interface is very easy to use, and I love seeing in real time the changes when I edit the source code for a template.
What do you dislike about the product?
Navigating through the dashboards can be frustrating, as when you click to view more details, and then want to go back, you are taken to the main view again. If you had done any sorting or were looking at anything but active campaigns, you have to re-sort.
They don't have a good way to easily change out templates for testing. You can add more iterations, but to remove a failed template, you have to re-create or clone the whole workflow.
They don't have a good way to easily change out templates for testing. You can add more iterations, but to remove a failed template, you have to re-create or clone the whole workflow.
What problems is the product solving and how is that benefiting you?
They have provided the solution for sending out and testing our marketing email campaigns. With the ease of their interface, we now can run many more tests than before, and set them up faster.
Still getting started, but very promising tool
What do you like best about the product?
This is a very powerful tool. We're looking at a lot more options for marketing campaigns and promotions that we couldn't implement so far because of lacking data. The Blueshift team is really helpful and making a big effort to get us up to speed quickly.
What do you dislike about the product?
Some of the features are still being developed and improved. But that's probably also a good thing: as it seems the team is very open to requirements and suggestions from their customers, and is trying to implement what is really needed from a customer perspective.
What problems is the product solving and how is that benefiting you?
Our objective is to get more insights about our prospects and clients, and use Blueshift for much more personalized communication. We're still in the setup phase, but looking forward to seeing the results of our first campaigns.
Excellent!
What do you like best about the product?
The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service.
What do you dislike about the product?
I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about!
What problems is the product solving and how is that benefiting you?
As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue.
Recommendations to others considering the product:
Blueshift is an extremely good tool for customer acquisition and customer retention. We have seen results and engagement spike when applying its capabilities to our business. Also, Blueshift support is beyond fantastic - whenever we had any issues, Blueshift always answered us within a very short time to help us sort out the problem at stake.
My Experience with Blueshift
What do you like best about the product?
Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver.
What do you dislike about the product?
We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown.
What problems is the product solving and how is that benefiting you?
We were looking to ramp up our personalization and Blueshift really delivered on their promise. They were able to help us create custom algorithms that addressed the needs of our users regardless of what stage in their career they were in. We've seen engagement double within a year.
Recommendations to others considering the product:
As an email marketer with 6+ years of experience, I've never worked with a better provider. They are always innovating the product, making sure we're educated on new features, and have really helped us deliver one-to-one messaging. We've seen our engagement drastically improve. They're also very hands-on and we have weekly calls with them.
An out-of-the box solution with high flexibility and customization!
What do you like best about the product?
This system is exactly what we have been looking for in order to scale up and automate our marketing activities towards existing customer base. The segmentation engine is great and easy-to-use for a marketer. We also like the product recommendation engine! No other potential provider could offer a solution like this!
What do you dislike about the product?
Different time zones means early/late meetings, but still it works well since the customer service is great and Blueshift offer multiple customer service channels to use.
What problems is the product solving and how is that benefiting you?
We want to activate our existing customer base to a greater extent! Examples of some KPIs we want to improve is #Buyers, #Bought items/customer, CLTV, Churn rate.. We have just launched our first campaign and it's too early to see some results, but I'm confident the results will appear within short! :)
Recommendations to others considering the product:
These guys know what they are doing! The best marketing automation system we could find during our benchmark.
Personalization & Automation defined growth
What do you like best about the product?
With Blueshift we have been able to automate and personalise comm. to various subsets of audiences across channels in real-time coupled with relevant recommendations
What do you dislike about the product?
To be honest, not much. We have faced few glitches over time with execution, which followed a quick response and solution from support
What problems is the product solving and how is that benefiting you?
The aim is to have a 360° view of the customers' behaviour and accordingly sell the right product, to the right customer, at the right time. We have been able to chart a growth of 5x in customer bookings with a deeper sense of personalisation.
Recommendations to others considering the product:
Its a 360' approach
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