Customer Data Platform
BlueshiftExternal reviews
282 reviews
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A great tool that make the difference
What do you like best about the product?
I like the interface of the tool and also the possibility to create emails with a wysiwyg interface
What do you dislike about the product?
I dislike that we can't see who is the last person to modify the template, we always see the creator.
What problems is the product solving and how is that benefiting you?
As a designer i have access to the html and can do some modifications by myself
The blueshift platform is very easy to use and has integrated with our gohealth data very easily.
What do you like best about the product?
The ease of use and the availability and help of their representatives
What do you dislike about the product?
A feature of being able to move a sandbox journey to production without having to rebuild the entire journey is something that I would love
What problems is the product solving and how is that benefiting you?
The difficulty in linking multiple events to one person. Blueshift has been able to integrate with many of our other databases and platform.
Recommendations to others considering the product:
None
Powerful CRM Application with the growth of an AI Engine
What do you like best about the product?
- Core CRM Communication Channels: Whether via Push, In-App, and Email are simple to create yet robust enough to customize to meet marketing campaign needs
- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business
- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers.
- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business.
- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap
- User Activation Data: Blueshift captures a wide variety of key customer data for the business, both at the client (app side) events and custom attribute level. One of the key differentiators in my experience with the Blueshift tool is tracking and utilizing critical customer information. This high-value data comes in handy when creating new segmentations for new and existing campaigns, as well as reporting on success metrics for the business
- User-Friendly Interface: Blueshift's platform has a simple and effective interface for various types of users, from those power users in Marketing creating and sending communications to the data mining analysts. I appreciate the flexibility the tool offers.
- AI Engine: Once Blueshift is within the business ecosystem for a sufficient amount of time, the in-house AI engine has excellent recommendations for new campaigns based on customer activity. This feature saves time and adds value to the CRM team when retaining or seeking new business.
- Customer / Implementation Support Team: The Blueshift experts are great partners to the business. Very responsive, friendly, and insightful, the Blueshift team always has an eye on day-to-day business actions, as well as the future roadmap
What do you dislike about the product?
- System Outages: Not often, but at times server maintenance or upgrades from Blueshift can interrupt existing campaigns.
- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics
- 3rd Party Application Integrations: While Blueshift covers most major Customer Data Platforms, it doesn't cover a lot of new and emerging applications that could be helpful in other areas of data activation and analytics
What problems is the product solving and how is that benefiting you?
- Easily segmenting users based on business activity within our application
- Targeting / Communicating segmented users with trigger-based campaigns (push, in-app, and email messsaging)
- Examining and understanding user behaviors based on data captured from activity
- Rapidly expanding core CRM capabilities to new country regions
- Targeting / Communicating segmented users with trigger-based campaigns (push, in-app, and email messsaging)
- Examining and understanding user behaviors based on data captured from activity
- Rapidly expanding core CRM capabilities to new country regions
review on Blueshift
What do you like best about the product?
the ease of searching for customer attributes
data export scheduling for a given time
data export scheduling for a given time
What do you dislike about the product?
Cannot modify data type
Sometimes the export takes quite long, without any given estimate/ status
Sometimes the export takes quite long, without any given estimate/ status
What problems is the product solving and how is that benefiting you?
Track email campaign and manage customer data. With Blueshift, it's easy to know the customers who click on a particular email campaign, and modify user attributes for these users
An excellent tool for better understanding our customer data set and acting upon that intel.
What do you like best about the product?
We like the ability to consolidate customer data into a single, cohesive database. Now marketers can segment lists and build intelligent, personalized campaigns without intervention from developers or other teams. Having a CDP and ESP in one solution steamlines efforts and reduces overall cost of our marketing stack.
What do you dislike about the product?
No immediate downsides, but we're still in the early stages of adoption. The interface could be modernized.
What problems is the product solving and how is that benefiting you?
Prior to Blueshift, we had limited views of our direct customers. Now, we can easily see their activity across a range of touchpoints with our brands. This allows us to build cohorts for superior targeting/messaging. In theory, this will lead to a more personalized experience with our brands and unlock more sales potential.
Digital Marketing Coordinator
What do you like best about the product?
I'm quite new to the email marketing world, but so far, I've never seen such a powerful and well-organized tool to capture emails, events, and attributes of all of our customers!
What do you dislike about the product?
I've noticed that there seem to be some slow loading times or bugs in the process. For example: if you have a lot of attributes assigned to a segment, the drop down menus sometimes don't load when you click them, so you have to triple check a million times to verify everything is selected before moving on, when it should just be one simple click.
What problems is the product solving and how is that benefiting you?
The benefits of Blueshift from what I've seen so far are the organization, the easy dashboard views, and many filters to organize all of the information in a custom and thorough way.
Excellent email template builder, but sometimes interface seems clunky.
What do you like best about the product?
Of all the visual email editors I've tested, the one from Blueshift is by far the best. The ease of setting up the different automation is also a big plus, as is the automatic selection of the best time slots for sending communication. The heatmap feature is well integrated and I found it useful to optimize automated emails. I'm also impressed but how fast Blueshift processess a lot of information, for example when creating a custom segment of less than two thousand people in a 10M+ user database.
What do you dislike about the product?
There are no automated saves on the email builder. The interface isn't adapted to small screens, and some options are well hidden in sub-menus. Especially the advanced campaign settings. I train colleagues on the basic functionalities of the tool, but it remains challenging for them as the interface can be counterintuitive.
What problems is the product solving and how is that benefiting you?
I send communications to professionals in various fields. I need to maximize my engagement rate by combining open rate and click rate. Automatically limiting the number of communication a user receives per day allow to work with other teams without fear of ending up in the spam folder. Since my community is based anywhere in the world, being able to send communications in a 24-hours timeframe is game-changing: I don't need to worry about sending an email at an impromptu schedule! Last but not least, the Report tab is fully customizable and it's really easy to show data to my colleagues in a well-organized dashboard.
Recommendations to others considering the product:
Dedicate this software to huge user bases. For periodic communications to small communities, I would'nt recommend Blueshift. To be efficient, prefer working with automatic segments. Thety much better handled than CSV/XLS lists.
A one stop destination for email marketers
What do you like best about the product?
Blueshift provides you with the ability to create simplified reports and insights about marketing campaigns. This feature is rapid and can be optimized in many ways for digital marketing teams. We've been using this feature to determine the performance of our email campaigns and strategizing for future projects. The metrics are easy to understand, and there are many creative ways you can form a report. Another thing I like about Blueshift is its ability to export and import data within minutes. This process is very quick and saves my team so much time to get other things done.
What do you dislike about the product?
I'm not too fond that there is no spell check for texts in creatives. A recommendation would be to add a Grammarly integration into email creatives. Spell check or a Grammarly integration can change the game for marketing teams without going out of the way to check for spelling and errors. This feature can really speed up the QA process for emails, SMS, and so much more.
What problems is the product solving and how is that benefiting you?
The biggest problem we're solving with Blueshift is that we're saving up so much time by not creating manual reports. We're using blueshift insights and reports instead of doing all the manual work to create excel sheets.
Highly useful resource to maximize creativity -even for beginners
What do you like best about the product?
Blueshift provides a wide range of tools that allow any user to make their campaign or initiative work. I feel like I am constantly learning and finding new tools that I can utilize to my advantage. From building email campaigns to gaining insights into what works best for the end-user, you have a lot of creative freedom to make an effective campaign.
What do you dislike about the product?
The hardest part of Blueshift would be the learning curve. In the beginning, it can be challenging to understand what all the functions are and how they can each support your goals. It will take some repetition to nail down your skills and become a fluent user.
What problems is the product solving and how is that benefiting you?
Blueshift is helping our organization reach our end-users via email, sms and push campaigns. Through this platform, we have better understood what works for specific people, how they prefer to be reached and the types of content they respond to.
Excellent Integrated Marketing Platform
What do you like best about the product?
The integration of recommendations, web content and omnichannel communications is really incredible for a small marketing team trying to achieve more than is reasonable.
What do you dislike about the product?
The setup has been very challenging with issues being identified very late in the process.
What problems is the product solving and how is that benefiting you?
The problem we are solving is getting customers customized products via their preferred communication channel.
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