Customer Data Platform
BlueshiftExternal reviews
282 reviews
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Very powerful and customisable tool for CRM
What do you like best about the product?
- easy to use
- many ways of customizing with your data
- fast and super friendly customer service
- many ways of customizing with your data
- fast and super friendly customer service
What do you dislike about the product?
- when copy & pasting words the formatting gets lost
- long loading times
- organization of images could be better
- long loading times
- organization of images could be better
What problems is the product solving and how is that benefiting you?
- targeting customers and micro segmenting them leads to way more interaction and sales
- offering solutions for customers tailored to their profile
- offering solutions for customers tailored to their profile
A dynamic product perfect for marketers
What do you like best about the product?
I love the ability to segment and build drip campaigns based on our needs. Blueshift has also been fantastic at helping us solve problems whenever we have questions.
The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success.
The Account Management team focuses on providing phenomenal customer support, which is one of the main reasons why we chose Blueshift as a solution. As a head of marketing focused on building both strategies and executing on them, Blueshift has been key to my success.
What do you dislike about the product?
Generally, we have not had many issues with Blueshift. One problem that I typically run into is when building an email on the email building, the rendered email does not match what is sent. I have attempted to dive deeper into this issue to figure out why but have been unsuccessful. This issue is something I have made my account management team aware of, and I am working to find a solution in the interim.
What problems is the product solving and how is that benefiting you?
We are working on doing dynamic push notifications and SMS functionality for our users.
Recommendations to others considering the product:
Blueshift support is one of the main reasons why we chose this solution. We also chose Blueshift, given the ability to do email, SMS, and push notifications all from one solution.
Great Platform!
What do you like best about the product?
Customer support team and success managers are extremely helpful and always willing to lend a hand.
What do you dislike about the product?
Frequent outages and degraded performances.
What problems is the product solving and how is that benefiting you?
Blueshift is our CDP and helps keep all user information in one place for the most automated and personalized marketing communications.
Review product
What do you like best about the product?
Unlike airship, it gives the ability to track each user on a user level.
What do you dislike about the product?
Migration from other tool like airship is supposed to be less painful.
What problems is the product solving and how is that benefiting you?
Intermittent service disruption.
Powerful Tool
What do you like best about the product?
Love the recommendations feature and creative interface.
What do you dislike about the product?
Some things are not totally self-service, intuitive. So need to work closely with support.
What problems is the product solving and how is that benefiting you?
Automated recommendations
A Welcome Change!
What do you like best about the product?
The engagement heat maps. The instant feedback is so helpful for our team to get a visual pulse on what content is resonating with our users.
What do you dislike about the product?
Wish the save time would be a bit faster.
What problems is the product solving and how is that benefiting you?
We did not have sophisticated segmentation or personalization capabilities with our homegrown system.
Wide range of capabilities to execute an omni-channel workflow
What do you like best about the product?
We've found Blueshift to have the widest range of capabilities out of any CRM / customer journey tool that we've worked with. We are able to use their cloud app capabilities to make outbound calls to customers and then based on the outcome of the call, serve them specific journeys via email, SMS, etc.
What do you dislike about the product?
Blueshift's interface is far less user-friendly and intuitive than other platforms. In addition, their Blueshift Academy and learning features are not as easy to find or well documented as some other ESPs like Hubspot, Marketo, etc.
What problems is the product solving and how is that benefiting you?
We are able to execute custom workflows for multiple segments of customers. We are also able to send triggers to other platforms to complete custom actions like making calls through Five9 or uploading files via SFTP.
Learning Experience - Continuing to Grow and Evolve
What do you like best about the product?
I like the UI, and the changes that were made with the content creation platofrm. I really see a lot of value while using the system, and checking on the insights quickly and easily for us to get exactly what we need to adapt and piviot.
We've gotten a lot out of the system thus far, and are continuing to learn on how we can go ahead and imrpove our day to day use. So far, after a bumpy start, I think we're on the path to success and hope to see it stay down that way.
We've gotten a lot out of the system thus far, and are continuing to learn on how we can go ahead and imrpove our day to day use. So far, after a bumpy start, I think we're on the path to success and hope to see it stay down that way.
What do you dislike about the product?
As of right now we're just learning the bumps and brusies that come along with a new system as fresh as Blueshift. Utlizing their API to get the data in is something that we're learning and leaning on to be a bit more successful for us.
There were a few bumps in the road when we first started out using the system, and learnings from both sides, but really happy to move past that and have some successes with the system going forward.
There were a few bumps in the road when we first started out using the system, and learnings from both sides, but really happy to move past that and have some successes with the system going forward.
What problems is the product solving and how is that benefiting you?
We come from a system where automation was next to impossible to do, based on a past implementation from a system we switched off of. With Blueshift we're quickly able to see and automate our emails out so we can now do successful customer success streams to show that we are there for our customers after the fact.
We also have some better insight into our data so we can use that to really go forward and push. I think what we've seen here so far with Blueshift is a step in the right direction for us to be moving in a new, correct direction with email marketing.
We also have some better insight into our data so we can use that to really go forward and push. I think what we've seen here so far with Blueshift is a step in the right direction for us to be moving in a new, correct direction with email marketing.
Recommendations to others considering the product:
Be sure to come ready with your questions. Be ready to understand the importance of making sure everything you do is complete and can be fulfilled by the platform. Research, do your homework.
Overall Great CDP with Growing Features
What do you like best about the product?
The customization offered with email and SMS templates is a big appeal factor. The segmentation is very customizable too which is nice.
What do you dislike about the product?
The segmentation, although very customizable, could be more user friendly. Makes creating a relatively simple segment feel like a software engineering task
What problems is the product solving and how is that benefiting you?
Send time optimization, resending emails to non openers. More segmentation and customization sends
Recommendations to others considering the product:
If any company is looking to expand their audience and have a very customized approach to their subscribers, Blueshift is the way to go
Excellent remarketing system
What do you like best about the product?
Extremely well-designed API system for integration into existing data stores and websites.
Well structured and easily usable campaign setup system.
Well laid out CMS for managing email, SMS, etc., copies.
Excellent documentation and training guidelines for new users.
Good documentation for API users when implementing on websites or internal CRM systems.
The learner centre makes available excellent video training content for people who want to use BlueShift and wish to advance the implementation process.
The implementation team is very hands on and assists with any and all issues and campaign setups so that you have an excellent go live experience.
Well structured and easily usable campaign setup system.
Well laid out CMS for managing email, SMS, etc., copies.
Excellent documentation and training guidelines for new users.
Good documentation for API users when implementing on websites or internal CRM systems.
The learner centre makes available excellent video training content for people who want to use BlueShift and wish to advance the implementation process.
The implementation team is very hands on and assists with any and all issues and campaign setups so that you have an excellent go live experience.
What do you dislike about the product?
The opt-out management system is too simplistic to cater to current-day GDPR/POPIA opt-out requirements. It currently only caters for flat optout at a channel level for SMS, email, etc. with no ability to add additional channels to the base optout process. The system also does not cater for customised category optout or "opt-down" as many other systems utilise. The workaround of creating a new field per opt-out category becomes too cumbersome. However, the system does allow you to utilise an optout front end which can be customised to utilise an external opt-down system.
What problems is the product solving and how is that benefiting you?
We run a lot of manual remarketing processes internally. We are now utilising Blueshift to automat our consumer remarketing process. With the automation in place, we are now able to better engage with our consumers.
We are also looking at solving the issue of not having an internal CRM for management of our consumer database.
We are also looking at solving the issue of not having an internal CRM for management of our consumer database.
Recommendations to others considering the product:
This is an amazing platform for automating your remarketing processes and better engaging with your consumers.
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