Customer Data Platform
BlueshiftExternal reviews
282 reviews
from
External reviews are not included in the AWS star rating for the product.
Helping us achieve our goals
What do you like best about the product?
We have been using Blueshift for some time now and seeing the features and tools advance has been great! The AI & predictive features help us personalise communication with customers which is key for us. On top of this, the team are always helpful and take the time to understand our needs and offer custom solutions to help us achieve our goals.
What do you dislike about the product?
The team have always been quick to address & resolve any issues we've faced, however, there are some minor pain points with UI at times. I would like to see more advanced branching logic to help us create different paths within a campaign and more visual options for campaign journeys.
What problems is the product solving and how is that benefiting you?
We are communicating with our customers on a more one-to-one level with Blueshift to ensure our content relevant & personalised to the user.
New User
What do you like best about the product?
It is leaps and bounds more advanced than some of the smaller platforms out there, but not so wildly expensive as other platforms that exist that I would consider on par with capability.
What do you dislike about the product?
Reporting and data structure could be better.
What problems is the product solving and how is that benefiting you?
Better dynamic user segmentation, which allows us to be more agile with our communications to specific users.
I use Blueshift for the majority of my work and do recommend it.
What do you like best about the product?
User profiling. It's really easy to troubleshoot customer problems by having all activity, event and campaign data per user profiling in one easy to find interface. I also like the newly introduced template creator. As we use the Visual Editor for the majority of our sends, the new update has made it incredibly clear to build, proof in multiple devices and also test recommendations and dynamic content based on how easy it is to select different users/attributes and see them change in live.
Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns.
Another benefit is how clear it is to set up and execute campaigns. Having all the campaign, segment and templates in one easy view gives me peace of mind whenever I'm sending campaigns.
What do you dislike about the product?
One thing Blueshift falls down on is the automation and journey builders. At the moment, it feels very static. With most products, you would expect a clear and easy to use drag and drop journey builder, where it's clear to see how the activity will be prioritised, and what happens if a user is skipped from a certain trigger - what happens next? As we're trying to roll out quite complex behavioural automation campaigns, it's quite difficult to build these. What's more, because it's static, it's difficult to amend the ordering of templates and work on the prioritisation without having to delete templates.
Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.
The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance.
Another feature which I think needs work is the testing within automated campaigns. It's great to be able to test subject lines OR templates on an activity, but if you want to test the other option, you have to archive the activity (which I believe takes users out of the flow if they're at that stage, but more importantly archives any results attributed to that activity step). It would be great if we could just swap between template and subject testing without having to archive that activity step.
The only other feature which I think needs work is the dashboard metrics. It would be great if we could build out more compound metrics to display (I think the max is 12?). It would be beneficial to have more of these, but also to be able to change the ordering. At the moment, I think it's ordered by alphabet, whereas I would like to be able to change these to how I perceive campaign performance.
What problems is the product solving and how is that benefiting you?
Not only do we use Blueshift for all of our BAU marketing, it's also really important to us because we use it for our user behaviour analysis, for example using pageload events to see what users are doing on-site and where, as well as the goal events to see where our revenue and product conversions are coming from.
We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more.
The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there.
We've solved countless automation issues with Blueshift, which is great. If we can see a better journey builder in the future, this will only unlock us more.
The other solution that stands out is advertising through other platforms, Facebook for example. Being able to use the data syndication feature to segment a particular user group based on events in Blueshift, and then being able to create a lookalike from Facebook through snydicating that data through has definitely increase acquisition conversion, whilst bringing down the costs there.
Powerful but user friendly platform, good customer service
What do you like best about the product?
It's extremely flexible - so you can do the basics easily, but if you want to do something more complex, there's usually a way to do that, too. We jumped straight from Mailchimp to Blueshift and the difference is enormous. Their customer service team are also excellent - Rohan is a great AM and the team who respond to support requests are always extremely quick and helpful.
What do you dislike about the product?
Documentation could be clearer - so we have to ask fewer questions during setup and as we learn how to use the platform. Ability to build drag/drop flows with if statements would be really useful - currently you can build these flows, but it's not that easy (I believe this is on the product roadmap).
What problems is the product solving and how is that benefiting you?
Better tracking of user activity on-site and in emails; ability to send targeted, relevant, timely comms and to set this up flexibly; drive up our user retention and engagement levels through being more agile and with access to use more detailed criteria.
Recommendations to others considering the product:
Really powerful platform and great customer service. If you're looking to take a step up in how you do CRM, you should definitely check out Blueshift.
Great automation platform for data collection and marketing campaigns
What do you like best about the product?
Blueshift allows us to target specific audiences throughout the entire customer life cycle. I use the recommendation builder on a daily basis to assist in personalizing recommended users. Blueshift is also pretty great at allowing you to use multiple channels to engage our users.
What do you dislike about the product?
Like anything, a slight learning curve for the UI. Reporting capabilities could use improvement but I've also heard that its in pipeline.
What problems is the product solving and how is that benefiting you?
We wanted to move from batch and blast emails to more personalization. We are also improving our deliverability rates.
Recommendations to others considering the product:
I would recommend this to anyone looking to improve engagement with their customer.
Easy to use and the most hands on customer support
What do you like best about the product?
Blueshift's platform is really easy to use because everything is in one place, you don't need to be an experienced ESP user to get your head around the different functions. I especially like that sending test emails is really swift and straightforward, unlike other ESPs such as Salesforce where you don't receive the test email instantly. The campaign reporting dashboard is also really good because you get a clear overview of top level metrics. But best of all is the support you get from their team! If you ever run into trouble when using the platform, Blueshift's team provide hands on support which you don't get with any other ESP!
What do you dislike about the product?
What's missing is email heat maps, a clear view on where your customers click.
What problems is the product solving and how is that benefiting you?
With Blueshift we can seamlessly and more efficiently set up more advanced trigger campaigns.
Recommendations to others considering the product:
If you are looking for a user friendly and efficient ESP with a hands on support team, then look no further.
Blueshift - One stop shop for your CRM needs
What do you like best about the product?
It helps us with all the CRM needs - building the email templates, setting up campaigns, measuring the performance of our email campaigns. Advanced features such as using Blueshift's in-built ML models have helped see positive lift with revenue and user engagement by only sending those emails to the users that they are most likely to open or click.
What do you dislike about the product?
It would be great if Blueshift were able to ingest most important metrics data through back-end channels/APIs so that we could also measure the revenue, login activity, etc. all in one place for cohorts of users who were sent emails.
What problems is the product solving and how is that benefiting you?
Some of the problems we are solving are: determining how many emails should we send to user in a week, optimal time of the day when an email should be sent, user propensity to determine which emails users are most likely to engage with, continuous A/B testing on subject lines, email templates, etc.
Recommendations to others considering the product:
Blueshift is tailored well to serve different types of audiences such as campaign managers, email developers, product managers to business executives. In the spectrum of less technical to high level business insights, Blueshift does an extremely good job of establishing clear swimlanes such that its audience gets most out of the tool without requiring any outside help. The only caveat I will bring up is pricing which could act as a show stopper for using Blueshift. If Blueshift does fit your organizational budget, then its an extremely valuable tool to help fulfill your company's CRM needs.
Best marketing platform to create personalized campaigns across channels
What do you like best about the product?
We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we want to target across our campaigns. We can easily set them up and be confident everything is performing correctly. We have an all in one platform that makes it easy for our team to build and test any component of our emails and website content. We save a lot of time by removing repetitive tasks and waiting for support from our technical teams.
What do you dislike about the product?
The UI could use some improving, but I have been told this is coming soon. The platform can be overwhelming when first start out because there are so many different capabilities and tools. I recommend taking a step back and looking at what campaigns are you trying to launch and the core objectives . That way you can build out accordingly
What problems is the product solving and how is that benefiting you?
Engage and communicate with customers across a variety of different channels. The ability to collect data from our website, marketing channels, and CRM - and make use of it. We had heavy reliance on technical teams to pull the data we needed. Now we can do it ourselves and actually build segments and send relevant messages to each of these audiences. We've become a lot more efficient with Blueshift.
Great marketing platform for personalizing communications across channels
What do you like best about the product?
Blueshift's platform is easy to use and makes our team self-sufficient. We can build segments based on any event, and actually deliver personalized messages to each that are relevant to them.
The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously
One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it.
The recommendation engine is topnotch. It connects directly with our catalog and gives us the power to provide the best product recommendation to each user. We have been able to scale tremendously
One of my favorite parts of the platform is the customer profile. It gives us a 360 view of every user. We can push all our data to Blueshift, and they handle the dirty work to get everything unified and make sense of it.
What do you dislike about the product?
The ability to auto-save our email templates. There have been numerous times where I have lost a template I was creating and had to start from scratch. I know the team is aware of this and working to fix it.
Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past.
Documentation in some places could provide a little more context and screenshots. But I should also note it a lot more comprehensive then other solutions I have used in the past.
What problems is the product solving and how is that benefiting you?
When we selected Blueshift, there were a few things we wanted to solve.
1. Unify our data from our website and messaging channels
2. Build segments that we can leverage in our campaigns
3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed.
1. Unify our data from our website and messaging channels
2. Build segments that we can leverage in our campaigns
3. We didn't want to use 3-4 tools to accomplish our ultimate goals. We wanted an all in tool that gave us everything we needed.
Powerful automated and predictive marketing solution
What do you like best about the product?
I really like how easy and intuitive the application is to use, helping the marketing teams to really focus on the creativity without having to worry too much about the execution. The tool opened up new ways of reaching our users while delivering more personalised content based on behaviour. It also gave us the opportunity to try new marketing concept and step away from mass marketing.
What do you dislike about the product?
No many aspects in fairness, I think the team is working hard on addressing any gaps highlighted to the. The reporting side of the application is good but could be (and will probably) better from a campaign engagement matrix stand point.
What problems is the product solving and how is that benefiting you?
We managed to quickly change the marketing mind set from a manual single channel/content approach to an automated multi touch point and personalised strategy without too much effort.
showing 71 - 80