mParticle
mParticleExternal reviews
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My go to analytics tool
What do you like best about the product?
The ability to chart funnels with optional paths is an amazing feature to have!
Also, the ability to see the breakout on a shared as well as per step is amazing.
Also, the ability to see the breakout on a shared as well as per step is amazing.
What do you dislike about the product?
Not much. I do believe their persona setup needs work. Apart from that, everything is pretty good.
What problems is the product solving and how is that benefiting you?
Primary data analytics is done directly on Indicative. Only in cases of unique use cases, is when I go to write my own queries. For everything else, Indicative serves almost all purposes.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
One of the best benefit is the ease of understanding. I've used this tool to empower all my teams to look at data and do their analysis for making the decisions.
Recommendations to others considering the product:
In case you have segment, it takes you less than a minute to set it up.
Mapping your user journeys with Indicative
What do you like best about the product?
Indicative has helped us quickly build different user journeys to gain insights into how our users are using our product. By easily loading events, then building funnels and using their explore tool, product teams can now do self-service data discovery.
What do you dislike about the product?
Would love to have more flexibility on how to categorize sessions.
What problems is the product solving and how is that benefiting you?
Driving product teams to do self-service data exploration of user-generated events. We now have teams gaining insights into user flows and providing feedback on the impact of their developments.
Recommendations to others considering the product:
Indicative shares the behavioral analytics space with a couple of tools and their approach to data management and data exploration was the best fit for us since our product does not have a clear predefined user journey. Meaning that being a productivity tool our users use the tool in a non-linear way and Indicative has helped us map out and understand our user journey by easily building upon our events.
Amazing end-to-end solution
What do you like best about the product?
For us, our main problem was the ability to connect front-end web data with back-end customer data to get a true end-to-end view of our customer. After looking at a number of platforms, Indicative greatly exceeded our expectations for capabilities. The team is amazing. It's rare you come across a SaaS platform that doesn't just want to sell you a product and forget about you but takes a vested interest in your success.
What do you dislike about the product?
Indicative has a unique data model that takes a little while to get used to. So it takes a little while to get up to speed but once you get it, everything is fine. Changing data doesn't apply retroactively so when we add new data attributes, it's only point-forward and we don't have a way to retroactively patch the data into the platform.
What problems is the product solving and how is that benefiting you?
As mentioned above, this allows us to connect our web data with our back-end customer data. It gives us more granularity into the customer behavior of our best customer segments so we can go out and acquire more similar customers.
Recommendations to others considering the product:
Take the time to plan out your data model so that implementation is easy from the get go.
Affordable and practical solution
What do you like best about the product?
The customer service. Everyone I have interacted with has been super helpful, even if it's not the answer I want to hear
What do you dislike about the product?
Sometimes the tools themselves are not intuitive. Just get on chat, and someone is able to help me
What problems is the product solving and how is that benefiting you?
The user insights tool is easy to use and intuitive to set up and manage.
Recommendations to others considering the product:
Make sure you explore all your options, but Indicative is a solid solution if you want to heavily customize your analytics beyond what other companies can offer
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