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Robust data integration tool with lots of integration partners
What do you like best about the product?
Robust data integration tool with lots of integration partners. The SDK is stable - very rarely seeing any data outages or issues.
What do you dislike about the product?
We cannot leverage its CDP feature. It is hard for my company to adopt mParticle and replace Amplitude
What problems is the product solving and how is that benefiting you?
Integration Caffeine's various data souces to our data lake while maintaining consistent data schema. We are also using its ID resolution feature.
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Exactly what a CDP should do and more
What do you like best about the product?
Mparticle is very simple to use and connect to other platforms. Their innovationts towards new features that enhance their product is really icing on the cake.
Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have
Have not been able to compare to other competitors but I know they have alot of innovating new features that some other sole CDPs don't have
What do you dislike about the product?
Unable to show event data in profiles for current day (unable to accomodate for international timezones).
Needs more complex logic handling to bolster audience segmentation.
Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences
Needs more complex logic handling to bolster audience segmentation.
Needs more ability to export/define segments better, e.g exporting data catalog, putting descriptions for audiences
What problems is the product solving and how is that benefiting you?
Centralising all data into one place to make it easily adaptable to plug and play with other platforms. By utilizing their other features like audiences, data warehouse ingestion, etc allows us to reap results with minimal interactions
A solid CDP
What do you like best about the product?
mParticld has centralized our data collection in a manner that allows us to function without needing data engineering resources for our event driven analytics. This has been highly useful and allowed us to scale at a rate we never could consider otherwise.
What do you dislike about the product?
The cost can be simply too high. It's our biggest reason for considering alternatives. It simply does not scale the way we want.
What problems is the product solving and how is that benefiting you?
It allows us to implement analytics with virtually no backend or data engineering effort.
mParticle's team is great to work with and always willing to help solution when needed.
What do you like best about the product?
In all honesty, my favorite part about working with mParticle is the support we've received from their team. Our touch bases are always insightful, and the mParticle team is always willing to go above and beyond to help us solve any issues that come up.
What do you dislike about the product?
Right now, I don't have any downsides, but I also am using mParticle, coming from a technical background. Basing my experience with their SDK, cms, and website, I haven't had anything negative to date.
What problems is the product solving and how is that benefiting you?
Currently, mParticle SDK is in both our mobile apps, and we are connecting mobile insights to our marketing team.
mParticle CDP Review
What do you like best about the product?
Extremely flexible event logging with arbitrary number of event attributes.
What do you dislike about the product?
Would like more flexibility in setting up the heirarchy of multiple workspaces.
What problems is the product solving and how is that benefiting you?
Detailed event logging and customer segmentation.
Head of digital marketing
What do you like best about the product?
Collaboration and product development are the things that stand out
What do you dislike about the product?
Nothing is disliked by myself or the user team
What problems is the product solving and how is that benefiting you?
Enables us to target our fanbase in a way that evolves our contact strategy
Unified data and delivery makes an easy sell when it comes to making change
What do you like best about the product?
mParticle is allowing us to drive massive changes in our business, whilst also helping us unify our tech stack. By having mParticle deployed across multiple brands, we immediately have a unified schema which we can draw understanding from. This is feeding into all understanding of customer flow, as we are now able to compare user events from various brands and have parity.
Additionally, we've been able to use mParticle as the standard method of delivering data to endpoints across the business. Championing this means we have to unify our data schema, and ensure that all data is delivered in a uniform way to platforms. Not only does this help deliver projects on time, it means we are able to quickly identify base requirements, and approach how we deliver them in a uniform fashion
Finally, mParticle's approach to open API services means we are able to create custom connections with ease. Whilst the directory is pretty huge, there are still gaps, but we're able to easily send custom data using services like Google Pubsub or Amazon SQS
Additionally, we've been able to use mParticle as the standard method of delivering data to endpoints across the business. Championing this means we have to unify our data schema, and ensure that all data is delivered in a uniform way to platforms. Not only does this help deliver projects on time, it means we are able to quickly identify base requirements, and approach how we deliver them in a uniform fashion
Finally, mParticle's approach to open API services means we are able to create custom connections with ease. Whilst the directory is pretty huge, there are still gaps, but we're able to easily send custom data using services like Google Pubsub or Amazon SQS
What do you dislike about the product?
Some of the holes in the integration directory are pretty big. In particular, not having a native connection to Salesforce Service cloud. Additionally, there is no real way to explore what is being sent to your connected platforms in platform, meaning that anything that goes wrong with your connections can end up being a support request
What problems is the product solving and how is that benefiting you?
Collecting identity and user activity across multiple brands. Delivering a standard schema for product and user data which we're able to utilise in analytics. Delivering ecommerce and offline sales data for CAPI projects. Spearheading our move to server side event forwarding
Great Customer data platform
What do you like best about the product?
Our team have found mParticle very easy to use and the customer success and professional services team great and very helpful
What do you dislike about the product?
There is nothing in particular that we dislike
What problems is the product solving and how is that benefiting you?
Provides us with a clear understanding and data across our users
Great tool for many data & marketing use cases
What do you like best about the product?
Great support and client success staff to help figure out issues and use cases
What do you dislike about the product?
It's still new and growing, so some needed features & integrations are still not available yet.
What problems is the product solving and how is that benefiting you?
mParticle moves around click stream data easily between our systems
mParticle precise audience targeting
What do you like best about the product?
mParticle is a great platform, it really help us target the precise audience across different platforms
What do you dislike about the product?
We need mParticle to integrate with LinkedIn Ads for our B2B business
What problems is the product solving and how is that benefiting you?
It let us have all the audiences in one place, be complaint with the users privacy and easily connect our users to the ad platforms
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