mParticle
mParticleExternal reviews
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Data Engineer send the data to Indicative
What do you like best about the product?
The easy way to build a board and access information.
What do you dislike about the product?
Maybe the missing feature to union the events by another property beyond the user_id property
What problems is the product solving and how is that benefiting you?
Release the board quicly to team
Good overview of data + trends
What do you like best about the product?
Easy to get high-level overview of users' behavior and conversion actions. Easy to manage data.
What do you dislike about the product?
If working with Segment data, the integration does automatically expose all data in the right way / in the most user-friendly way.
What problems is the product solving and how is that benefiting you?
Ability to draw conversion funnels for users who login halfway through the journey and link anonymous and identified users.
Very powerful tool, but you have to know how to use it
What do you like best about the product?
How configurable everything is. It's relatively easy to know how to create a funnel, understand user journeys and follow up on the insights that came out of the graphic.
What do you dislike about the product?
At first, it's a little difficult to understand the difference between the types of visualizations that you can create. Maybe it's better if you have a generic creator and then go from there according to your needs.
What problems is the product solving and how is that benefiting you?
Mostly mapping events chronologically. We could do a manual SQL analysis on all these but Indicative makes it so much faster, and the customization aspect is definitely more than good enough.
One of the best customer experiences when it comes to creating useful metrics and dashboards
What do you like best about the product?
Indicative is very intuitive as a product. It makes it easier for non--developers' profiles to create useful dashboards, as long as they know their data well.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
The data is easily understandable and there are a lot of different types of charts to choose from. One of the most interesting features is the possibility to compare periods and understand evolution.
The funnel functionality is prety well implemented and it's quick to setup and evaluate a journey.
What do you dislike about the product?
The lack of customization in metrics. It's not possible to choose colours or even to define "chart" types when using multiple sources.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
It would be beneficial to be able to add an extra axis to a metric so that data could be displayed in two separate referrals.
So even though there is a wide variety to choose from, there's no possibility to customize the way data is displayed. This means that sometimes we need to create two separate graphics to show what's intended, which taking into account the limitation of the number of shared graphics/dashboards per account can lead to some frustration.
What problems is the product solving and how is that benefiting you?
Indicative aims to give businesses the possibility to understand and improve user behaviours within the app.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
The ease with which new data is added and new metrics are created allow for fast experimentation without a big overhead in changing what's already done.
This has helped us evaluate new features launched and quickly make business decisions regarding what paths to follow.
Indicative as second analysis tool
What do you like best about the product?
Simplicity. Whenever you want to create a funnel or simple breakdown, It's straightforward and intuitive. I could start using the tool without any prior training, which was unexpected.
What do you dislike about the product?
Limitations in the types of charts/types of cohorts. Also, I dislike the ability to filter things out when you try to map out customer journeys in the tool. In the same way as the 'reverse goal path' in the GA
What problems is the product solving and how is that benefiting you?
Indicative is our go-to tool for non-analyst people. Whenever someone needs to do a simple analysis, check certain events It's our primary choice. For the more in-depth analysis, we just use SQL.
2+ Years Usage of Indicative
What do you like best about the product?
Indicative is more intuitive to use than Google Analytics. I feel it is much easier to build a report in Indicative. The learning curve to build a report in Indicative is much lower than other web analytics tools I have come across. While intuitive, it doesn't mean the reporting cannot be in-depth. You can build some complex queries in a very strange forward, "natural language-like" query. The Funnel analysis is powerful and easy to execute. We also have great support from Indicative. The support team is very responsive and able to solve all my past issues / questions.
What do you dislike about the product?
One issue I had was with some very, very long URL strings. These long URLs when being exported in reports seem to be truncated so I can't see the original/full URL string. Indicative last informed me that their engineers are working on changing this.
What problems is the product solving and how is that benefiting you?
Funnel and conversion analysis made very easy to do in Indicative. Also, the use of UTM parameters, when set up properly, can be tracked much easier than in Google Analytics in my opinion.
Goof for in depth analysis
What do you like best about the product?
Ease of use & visualization along with out of the box settings
What do you dislike about the product?
Compared to GA, functionalities are bit limited
What problems is the product solving and how is that benefiting you?
User journey analysis to understand user behavior. Indicative has good views around it.
Easy to use, straight forward audience creation and great product support
What do you like best about the product?
Easy to use, straight forward audience creation and great product support
What do you dislike about the product?
Lack of direct firebase tie back for app events
What problems is the product solving and how is that benefiting you?
Readily updated direct audience targeting within several social platforms
First time user of mParticle!
What do you like best about the product?
Our customer service is extremely helpful! When I have a question or require additional help on a certain topic they are there to help me!
What do you dislike about the product?
The learning curve for me is still a challenge and the resources available do provide some help. However, I do find myself lost sometimes.
What problems is the product solving and how is that benefiting you?
I have already received a few training sessions from our customer service team and they have been helpful!
Powerful tool, great customer support
What do you like best about the product?
It allows us to run all our 3rd party SDKs through mParticle to our client rather than integrating all these 3rd party SDKs directly. This is much less chatty and improves the performance of our apps!
What do you dislike about the product?
there is a bit of a ramp up time to define and implement various events to be tracked.
What problems is the product solving and how is that benefiting you?
It allows us to connect the dots between user behavior across platforms and instances to understand true user journeys and how to improve conversion and retention.
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