mParticle
mParticleExternal reviews
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mParticle's an incredibly robust and effective system, but does require a lot of developer effort.
What do you like best about the product?
The customer and technical support is excellent. I also like mParticle's customization options. It can be shaped into whatever design you need it to be and support a huge number of use cases. mParticle solves many of the problems that digital marketers have. For teams with the know-how and resources to take advantage of mParticle, I would strongly recommend using it and paying for the additional technical support. We have had the same technical support for a couple of years now, and they are intimately familiar with our account and goals. I trust their recommendations and they have been invaluable.
What do you dislike about the product?
In order to be so incredibly flexible, it can be daunting to use due to the level of complexity. The good documentation and excellent technical support goes a long way to solving these problems, but this is not a platform I would recommend to a team that was not prepeared to put in the work needed to have a clearly defined data plan and use cases, particularly if they need to set up any custom integrations.
What problems is the product solving and how is that benefiting you?
mParticle helps us bring in customer data from many disparate databases and unite them into one customer record, allowing us to build audiences based on this data. Without mParticle to put it all in one place, we would be far less able to effectively market to our customers.
Powerful and Useful
What do you like best about the product?
Indicative is very simple to use by folks who don't know how to use SQL language. The data visualizations are amazing as Indicative supports anything from funnels, journeys, cohorts, and more.
What do you dislike about the product?
So far I haven't been able to find too many limitations of the platforms. I can update the review as I spent more time using the product.
What problems is the product solving and how is that benefiting you?
Getting quick visibility into marketing and product areas. We use Indicative mainly for evaluating A/B experiments of different user experiences.
My experience with mParticle
What do you like best about the product?
I like the support we are getting from the mParticle team when we have any technical mParticle related questions.
What do you dislike about the product?
Even if the tool is doing well, what it is supposed to do, there are some areas for improvement:
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
1. Monitoring/debugging capabilities are limited. I feel that more information could be retrieved and presented to the user to simplify his life. E.g. Showing the status of a newly built connection or displaying information on how to test the connection.
2. I miss a simplified setup process or pop-up hints during setup. E.g. When we connect mParticle output to the new destination, it would be nice to get messages explaining what is not done yet - like, A. input needs to be connected to the output. Or B. showing a warning that sending too many data points can have a financial impact on the destination system.
What problems is the product solving and how is that benefiting you?
It helps us to set up real-time (or not real-time) data pipes between our systems.
Ease of use in data analysis
What do you like best about the product?
Powerful visuals and easy to build queries. Indicative is an excellent tool for those who don't have a degree in data analytics but are genuinely interested in user behaviour and patterns.
What do you dislike about the product?
Exploring dashboards in a business account and organising favourites is an area where Indicative could improve. Especially in a large organisation, it is easy to lose the most important projects.
What problems is the product solving and how is that benefiting you?
Indicative can deny or confirm statements like "the majority of our users find it easy to use our product". With the right events library, Indicative can remove all human bias and tell the truth.
Great data viz tool w/ excellent customer service
What do you like best about the product?
The onboarding process was painless. My team and I felt incredibly supported by the indicative team. We explained our goals and the cohort analyses we wanted to run, and the team helped us utilize loads of cool features to help us understand customer behavior.
What do you dislike about the product?
Some features aren't all that intuitive. Customizing dashboards is fun, but the drag + drop function for moving query previews around is a little clunky if you have a lot of queries in a dashboard. Overall, not too much to complain about.
What problems is the product solving and how is that benefiting you?
Indicative helps us understand customer cohorts and the funnel in a way that aligns our teams. The biggest benefit my team has found is the ability to create dashboards centered around OKRs.
Simple but powerful tool
What do you like best about the product?
Indicative offers an intuitive way to analyze your data without overloading you with too many options. Especially the User Journey can be discovered in multiple dimensions.
What do you dislike about the product?
The Dashboard overview can be improved. Sometimes it's hard to get a quick overview without diving too deep into the single saved questions. It would be great to do this more efficient.
What problems is the product solving and how is that benefiting you?
Indicative solves the issue to give you an overview of the user's path to your product. The benefits are pretty simple. You can optimize the journey and decrease churn rates.
it works for what i need
What do you like best about the product?
i like that the funnels are straight forward
What do you dislike about the product?
i wish i could add additional "side funnels" within the same analysis?
for example if i got a segment of people, to find out how much they spent i would need to make a new indicative funnel
for example if i got a segment of people, to find out how much they spent i would need to make a new indicative funnel
What problems is the product solving and how is that benefiting you?
we didnt have a way to measure impact previously from our braze campaigns so this is super useful
New to Indicative, but so far so good!
What do you like best about the product?
Our org just started using Indicative. As I'm on the marketing team, I can't speak much to the technical onboarding details, but our rep has been very helpful so far in helping the marketing team build dashboards and talk through scenarios. The tool is pretty easy to use but also quite powerful at the same time.
What do you dislike about the product?
The only pet peeve and a very small nitpick at this time is that when you duplicate a query on a dashboard, it sometimes shows up at the bottom and you have to drag it up without scrolling (so literally move it up by one space at a time). A very small thing and probably not something that we'll need to continuously do in the future.
What problems is the product solving and how is that benefiting you?
We're able to get a single source of truth. Marketing can now self serve a bunch of metrics and dashboards without requiring data team's help.
Very easy to use and view data. Simple UI enabled to query data quickly
What do you like best about the product?
Really enjoyed the ease of use of the Dashboard. Was simple to save new Data Queries and select the parameters and/or actions to view data. Integrated into our system very seemlessly.
What do you dislike about the product?
Some of the UI can be a little too simplified. Would have liked a SQL/Data querying language to build custom queries by programming it. A Night or Dark mode would be great!
What problems is the product solving and how is that benefiting you?
We are trying to gather User Events and establish user behaviour as to why they would choose certain actions within our mobile application. We also create reports based on the Indicative Data that we share with customers.
Really useful tool
What do you like best about the product?
Being able to easily visualize customer journey
What do you dislike about the product?
Not able to parse out syntax from json fields for example
What problems is the product solving and how is that benefiting you?
Trying to understand the customer journey. It's so much quicker to do this in Indicative than to write SQL with nested joins
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