mParticle
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A Must Have Application for Data Analyst
What do you like best about the product?
You can quickly identify data numbers and understand trendlines as data is demonstrated using visual diagrams. For examples, click through funnels are shown in a process flow type diagram which makes it easier to visually grasp the flow of users from landing page to goal completion. The diagram clearly demonstrates the steps users take towards the end goal and shows intermediary positions where they either drop off or take a different path altogether. Additional steps of the same funnel can be selected from drop down list of pre-built rules to even further granulate the process flow.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
A second aspect that I like about Indicative is the ability to compare historical metrics with current. The timeline charts allow a user to visualize trends that maybe used to make decisions on developing strategies based on time periods. Each data point allows you to see the specific value. These data can be helpful in identifying specific up seasons as well as troughs.
What do you dislike about the product?
Understanding how to set up custom metrics. The codes structure in indicative is hard to understand immediately compared to other tools. I have to check the onsite guides to figure out how to set up a funnel.
What problems is the product solving and how is that benefiting you?
Indicative has already been set-up for analytics of our website. So using the preset funnels to capture data. I use it only as a data gathering method, And not as a tool to identify problems due to the difficulty of setting up custom flows.
Useful Tool
What do you like best about the product?
Our organization is using indicative for almost 1 to 2 years and for us it was indeed an helpful tool to really understand and investigate our customers journey so that we know what else can we improve on our system.
What do you dislike about the product?
Lately, my team and I are struggling with loading the query for our daily updates on the report. It's like that indicative is having a hard time fetching the reports that we needed when we try to run our query, and it was a struggle as well on our part because we have a specific timeframe for the updates that we needed. Because of that error, the updates got delayed as well. We need to talk first to your customer service to tell you that there's something wrong with the indicative. So, maybe in the future, we won't be experienced that kind of error.
What problems is the product solving and how is that benefiting you?
We used the indicative to solve some of our customer application journey. We used indicative to investigate why some of our applicants didn't complete the journey and where step they didn't able to complete or finish that may caused an fall offs on our side and clients side as well. What are the reason why they didn't complete the journey.
Recommendations to others considering the product:
If you guys are looking for a beneficial tool, you guys might want to try Indicative, and I tell you it was indeed a helpful analytic tool for your organizations or yourself.
Good Customer Analytics platform for use in Customer Journey and Marketing Analytics
What do you like best about the product?
Easy connectivity to data sources such as Big Query. The data set configuration is on the customer side (which makes sense) but the Indicative team is there to help along the way with tips and suggestions on what structure and fields would make the most sense. Then Indicative takes care of ingesting the data and synching it.
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
Once data is in Indicative the querying system for displaying information, filtering and slicing is very simple and human-readable. People without programming skills will feel comfortable using it
What do you dislike about the product?
Some features we think useful have not been incorporated yet, but we know are in the pipeline.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
For instance some of the graphs and visuals generated after querying are static, requiring the user to modify the query if there is something else he wants to see or deep dive in a specific detail.
What problems is the product solving and how is that benefiting you?
Marketing nowadays is quite complex with many touchpoints both online and offline, making it hard to build a customer journey, analyze cause-effect of actions and find the next best action. Indicative and specially it's multipath funnel visualization helps commercial teams identify what paths are working better and what actions seem to have a larger positive impact.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Its ease of use can help a broader part of the organization perform the analysis so it's not only IT or tech guys doing that analysis but the actual marketing team that will then take actions based on what they see.
Besides, analyzing information directly in big query or even using data studio is not optimal when dealing with non-linear interactions and multiple paths. Indicative solves that with a nice visual.
Recommendations to others considering the product:
Although Indicative will help you, I strongly suggest to get your data in shape: clean it, transform it, and get it readi to fulfill the use case you will be working on
Helpful and insightful
What do you like best about the product?
The visual non tech layout really helpful. The capacity to not have to undertake tasks like setting up funnels and wait for new data is a bliss.
What do you dislike about the product?
Some More drill down and context in funnels would be lovely
What problems is the product solving and how is that benefiting you?
User journeys are more visible and the impact of changes is more clear now!
Recommendations to others considering the product:
Try it out to check how easy it is to setup and start gathering some insights that can better drive conversations
Indicative helps us understand user behavior with no sampling & segmentation
What do you like best about the product?
Being able to build unlimited funnels of user behavior and how they go through our website is one of the best features. Using Google Analytics we were stuck with sampling & limited to just one funnel. With Indicative we can create unlimited funnels, see conversions over time and it works with Snowplow.
What do you dislike about the product?
Indicative is super powerful but also a little complex. Just a small learning curve, but once you figure it out you are good to go.
What problems is the product solving and how is that benefiting you?
Understanding the most common paths to conversion, with segmentation & conversions over time.
Fast and easy to analyze data
What do you like best about the product?
Indicative has a series of tools designed for a fast data consultation. It is easy to use and its graphics and animations are really gorgeous and do the data storytelling is easy.
Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative.
Also, since we don't need SQL or other ype of programming to analyze the data, more team members can use and generate insights from Indicative.
What do you dislike about the product?
Its setup will require the assistance of developers and data engineers. Past that, it will be really easy to use.
It could have more tools for training and learn more things aboou Indicative's capabilities.
It could have more tools for training and learn more things aboou Indicative's capabilities.
What problems is the product solving and how is that benefiting you?
I am using Indicative to understand consumer behaviour from my website. I can do a series of analysis such as Conversion Funnel, segment different publics by cohorts and so on.
Indicative
What do you like best about the product?
Their multi path and cohort analysis tools that read directly off event log data are extremely useful, and unique in the BI space. The UI is very user friendly, easily allowing non technical teams the ability to analyze events.
What do you dislike about the product?
It's a new product, so lacks some standard enterprise tools right now, like SAML integration, and refined user permissioning.
What problems is the product solving and how is that benefiting you?
Web event data is difficult to analyze with standard SQL, beyond just simple funnel analyses. Indicative's focus on that makes it a pretty clear add to our BI stack, without running into any issues with confusion over which tool to use for which job.
Recommendations to others considering the product:
They very easily onboarding Snowplow unstruct, self described events.
Great tool for funnel analysis
What do you like best about the product?
Easy to use tool for funnel analysis that connect to Segment for event data. Great free tier as well so you can really take your time understanding the tool before having to make a purchase commitment. It does require that you have a good understanding of your site or app event structure, and what you are looking to measure.
The filtering and segmentation tools are quite robust, but take some getting used to to configure properly.
The filtering and segmentation tools are quite robust, but take some getting used to to configure properly.
What do you dislike about the product?
This is nit-picky, but the color scheme is awful. Also, like many of these tools the learning curve is steep. That said, they do have a really great email onboarding series, and step by step tutorial within the app itself. The tool is less robust than Amplitude or Mixpanel, but at a much more attractive price point.
What problems is the product solving and how is that benefiting you?
I mostly use it for ad hoc analysis of new features, as well as ongoing conversion funnel analysis.
Recommendations to others considering the product:
Take the time to go through the tutorials and build out sample analysis.
How useful is indicative
What do you like best about the product?
schedule report that helps busy people to receive updates even they don't have a time to visit indicative dashboard. It also helps in monitoring the user behavior that helps to address the problem that the user is facing.
What do you dislike about the product?
I find indicativenvery useful. I'm just expecting more features to come
What problems is the product solving and how is that benefiting you?
Indicative is very useful to monitor the behavior of the user that helps business to address a problem that the user is facing.
Recommendations to others considering the product:
Indicative is also useful in tracking problems.
Great tool for funnel/behavioral analysis
What do you like best about the product?
Allows anyone to easily perform funnel analysis without using Looker or complicated BI tools
What do you dislike about the product?
Overall UI, especially dashboard, can be improved
What problems is the product solving and how is that benefiting you?
Efficiently perform accurate user journey analysis without spending time in BI tools
Share funnel graphs with other teams
Share funnel graphs with other teams
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