What do you like best about the product?

My company uses Amplitude daily for our insights, experimentation, and cohort creation for outreach. For a single tool it's very comprehensive and you can use the same behavioral or demographic data all in one tool instead of having a separate analytics platform, experimentation platform, and personalization platform.

Training materials and documentation are great, and if that doesn't cover my needs I am very confident that I could use either the community forums, office hours, or customer support to get quick answers.

What do you dislike about the product?

It can be cumbersome to use with nonstandard implementations - our team uses Unity and a custom Amplitude implementation, so some features aren't available to us like restarting AB tests or using ampli for telemetry validation as code is being written.

Amplitude's automatic identity resolution doesn't apply to exports to data warehouses, so more effort is needed to get the same results with the same events in another BI tool.

It's also difficult to look at data over long periods of time. In general there's a 365 day lookback and in aggregate a 12-quarter lookback (and some flexibility for YoY comparisons)

Data is democratized and it's easy enough for anyone who needs it to make charts, but it can be difficult to ensure that others in the company are finding consistent insights.

What problems is the product solving and how is that benefiting you?

Understanding user behaviors and the demographics of our userbase. Understanding the performance of new releases both from the standpoint of adoption as well as application performance metrics.
It also solves our need for experimentation as well as identifying user groups for outreach (such as with user research)