Reliable and scalable analytics I keep returning to
What do you like best about the product?
I'm a product manager at a startup and have tried several analytics tools over the years. Amplitude is the one I keep coming back to — I’m now implementing it for the third startup I’ve worked with. I was able to set it up from scratch each time, and it consistently proves to be powerful, flexible, and indispensable for understanding user behavior and driving product decisions.
What do you dislike about the product?
User attribution can be difficult to manage, especially when trying to track users across sessions or devices. But in fairness, this is a limitation I’ve encountered in all analytics tools, not just Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps me deeply understand user behavior across the product — where users drop off, which features drive engagement, and what actions correlate with retention. This enables our team to prioritize the right features, improve onboarding, and increase activation rates. Without it, we’d be making product decisions in the dark.