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Upfluence

Upfluence | 1

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External reviews

129 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Marketing and Advertising

So many amazing features and integrations

  • April 15, 2024
  • Review verified by G2

What do you like best about the product?
So easy to see results from this tool. We use this platfomr daily, and it has integrated with many of our other marketing tech stack (social media posting, ECOM, emailing, etc.). We are not experts in influencer marketing, but the customer support team made it easy to put it in place and implement - now we can truly see and track our influencer marketing efforts through sales.
What do you dislike about the product?
It has a little learning curve, but once everything is set up and in place, creating new campaigns is easy/
What problems is the product solving and how is that benefiting you?
Showing our executive team that influencer marketing can be a real marketing and sales channel. Its not just "fluff" but real tangible business and performance metrics. We can now track ROAS.


    Jessica S.

Zero ROI for Upfluence

  • January 19, 2024
  • Review provided by G2

What do you like best about the product?
The UX was easy to use to invite influencers to a campaign
What do you dislike about the product?
- We had a 3 person team working full time to make this work plus we spent north of 3k a month on Upfluence fees. We sent out at a minimum 100 influencer outreaches to 4 different brands that we represented during this trial. We used attribution links and engaged with several influencers and had zero sales and no lift on our keywords. We reached out and went in circles with their support team and got messages back that their finance department was out for weeks. We were sold by the A team and delivered by the C team - we canceled after 6 months and deployed with done for you solution as this added zero dollars back to any of the clients we used this for in our agency.
What problems is the product solving and how is that benefiting you?
We wanted influencer content that would INFLUENCE - we saw zero lift on any of the amazon associates or attribution links we used in campaigns. A lot of their engagement was paid and did not translate into sales or improvement on key metrics like KW ranking or SEO


    Marketing and Advertising

Best platform for ECOM companies - helps you actually do business

  • December 13, 2023
  • Review verified by G2

What do you like best about the product?
Upfluence makes is really easy to manage my IM campaigns and even easier to scale the succesful ones. I enjoy having things all aligned in one place (outreach, communications, shipping information, commission tracking, results, contracts, payments, etc.).
We looked quite a bit at other platforms prior to deciding to switch to Upfluence and ultimately, Upfluence was way above the competiton in many aspects (easy integration, easy to implement and use daily, great customer service, up to date analytics, etc.)
What do you dislike about the product?
I would love to be able to use it easier on mobile or have a mobile app. Would make on-the-go campaign updates easier.
What problems is the product solving and how is that benefiting you?
Oh so many things! Top 3:
1. Finding the right creators easily while saving countless hours
2. Creating content and campaigns at scale, the RIGHT way
3. Actually tracking the revenue from these campaigns so show real ROI (through affiliation)


    Marketing and Advertising

What a game-changing tool for marketers and brand managers

  • November 24, 2023
  • Review verified by G2

What do you like best about the product?
this tool is really great for tracking the actual return on investment. It's super helpful in driving sales through affiliate links, and it makes managing campaigns a breeze, making sure our team is working at its best. It's user-friendly, too, and can be used by everyone in the organization, which really helps in breaking down those annoying silos. Plus, it's been awesome for discovering new influencers that we didn't even know existed and really aids in creating content that hits the mark with our audience. We use it everyday to keep on trakc of things. Its easy to use and it integrated easily with our other ecom tools
What do you dislike about the product?
it's got a few bugs now and then, like most tools, but the support team is usually on it super fast and gets them fixed
What problems is the product solving and how is that benefiting you?
It's been a total game-changer in boosting our team's efficiency and driving sales growth. The user-friendly interface, combined with its powerful features, has turned it into the cornerstone of our influencer marketing success. Honestly, it's become an essential investment for us.


    Robert P.

Upfluence is a superior value to the competition offering great engagement and unparalleled service!

  • October 26, 2023
  • Review verified by G2

What do you like best about the product?
Upluence has very easy and adoptable user interface. The richness and accuracy of the data and the influencer search filter is deeply robust. The email integration offers a powerful AI tool that improves efficiencies and outcomes. I have used several industry leading sequencing software's, CRM's, and platforms and found Upluence to be as easy and user friendly as it gets. But what is most impressive outside of the data, integrations, and ChatGPT features is the customer service. In a world where I must constantly be on guard for sales tactics, upselling, and lack of response time, Upfluence is as authentic and engaged as it comes. Always willing to listen to suggestions, ideas and feedback as well as offering solutions to roadblocks and challenges in a timely, respectful manner.
What do you dislike about the product?
I had a very positive experience - and any feature idea or suggestion that I made, they were already on top of improving. So nothing here to dislike. All upside.
What problems is the product solving and how is that benefiting you?
Influencers, super influencers, are a tough not to crack. Everyone wants their audience, Years a ago a radio station with a million market reach was huge. Now all it takes is 1 person and they know it. So, getting their attnetion in a timely and effective manner, en masse, is not easy. With Upfleunce, I was able to find a HUGE target audience that met my demographic needs easily - how else was I going to get theri attention. The vlaue is well worth the investment.


    Medical Practice

good service

  • August 23, 2023
  • Review provided by G2

What do you like best about the product?
Kevin the CEO is a good guy and wants customers to succeed
What do you dislike about the product?
The platform takes some time to learn. Make sure you have a dedicated team to learn how to use it.
What problems is the product solving and how is that benefiting you?
Help us find influencers and connect with them


    David H.

Best tool for detailed targeting of influencers

  • July 26, 2023
  • Review provided by G2

What do you like best about the product?
I love their tool for searching for influencers. It lets you add specific criteria, dynamically generate lists, and easily save influencers you're interested in working with.
What do you dislike about the product?
The learning curve is a little steep, but once you use it a few times it's a breeze.
What problems is the product solving and how is that benefiting you?
Reaching influencers to run campaigns with


    Bénilde L.

Best influencer marketing for marketing and public relations teams

  • June 27, 2023
  • Review provided by G2

What do you like best about the product?
This great tool has revolutionized our PR efforts and yielded best results. This influencer marketing and affiliate software has become an indispensable asset in our public relations toolbox, empowering us to take our campaigns to new heights and show more than just fluff results behind PR.
What do you dislike about the product?
Nothing. We love this tools. Might seem complicated at first, but it really is amazing!
What problems is the product solving and how is that benefiting you?
From the moment we implemented this software, our PR strategies became more effective and efficient. We can effectively track the performance of our affiliate partnerships, measure their impact on brand visibility and reputation, and optimize our affiliate program accordingly. It has provided us with valuable insights to enhance our PR efforts and drive tangible business outcomes.


    Computer Software

Ensure the power of influence and creators for our brand

  • June 20, 2023
  • Review provided by G2

What do you like best about the product?
This influencer marketing and affiliate software has completely transformed the way we approach digital marketing. It is a game-changer that has empowered us to unleash the power of influencers and affiliates, driving exceptional results for our brand.
One standout feature is the influencer management capabilities. The software provides a vast database of influencers and advanced filtering options, allowing us to identify the perfect brand ambassadors for our campaigns. The collaboration tools facilitate smooth communication and content creation, resulting in authentic and engaging campaigns that resonate with our target audience.
What do you dislike about the product?
It was difficult to integrate our tech stack at first, but Upfluence was able to help us get it done.
What problems is the product solving and how is that benefiting you?
The software has streamlined our digital marketing workflow, saving us time and effort in campaign management and tracking. Its comprehensive analytics and reporting capabilities have provided us with valuable insights into the effectiveness of our influencer campaigns and affiliate partnerships. Armed with this data, we can make informed decisions, optimize our strategies, and allocate resources more effectively.
Overall, this influencer marketing and affiliate software has proven to be a catalyst for our digital marketing success. Its user-friendly interface, robust features, and actionable insights have elevated our brand's presence and driven remarkable results. If you're a digital marketer looking to harness the power of influencers and affiliates, this software is an indispensable tool that will take your campaigns to new heights.


    Banking

Content marketing at its best through influencer Marketing

  • June 05, 2023
  • Review provided by G2

What do you like best about the product?
I have discovered this amazing tool that has revolutionized our content strategies and delivered amazing results. This influencer marketing and affiliate software has truly become an essential asset in our content marketing arsenal.
The software's influencer relationship management tools have been a game-changer for us. We can easily communicate, collaborate with our influencers, fostering strong relationships and aligning our goals. This level of streamlined communication has allowed us to execute campaigns more effectively and ensure the authenticity of our collaborations and some great brand content to share with our community.
What do you dislike about the product?
The pricing of the software may be a consideration for some marketing teams. However, considering the remarkable value it brings to our marketing efforts and the return on investment we have experienced, it is well worth the cost.
What problems is the product solving and how is that benefiting you?
We adopted this software to supercharge our content marketing strategies and optimize our influencer collaborations and affiliate partnerships. It has solved several pain points, including finding relevant influencers, streamlining communication, and effectively managing our affiliate and content creation program. The software has empowered us to elevate our content marketing campaigns, maximize our reach, and drive tangible business results.