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Upfluence

Upfluence | 1

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External reviews

129 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Alexandre S.

Unlimited possibilities!

  • October 18, 2018
  • Review provided by G2

What do you like best about the product?
No need to pick each influencer one by one. With Upfluence you're able to select all of your targeted community at once! The software is quick, customizable and the results are immediate. It's like google but for influencers. And when the searching part is done, you can manage your campaign straight away. I really like the stats you can get for each influencer, which enables to be more accurate or specific on a particular point if you need to.
What do you dislike about the product?
It is not really a dislike but I needed a few minutes to get use to the software.
What problems is the product solving and how is that benefiting you?
With Upfluence I can set my own criteria to the targeted influencers. Followers, engagement, likes, platforms audience... So I can really adapt the targets to the campaign and budget. So it saves me time and the results from the searches do fit to the financials.
Recommendations to others considering the product:
Going with Upfluence saves time and money. I would recommend to get in touch with the team to have all the info to use the full capacity of the software.


    Romain T.

Launch of a new social app

  • October 17, 2018
  • Review verified by G2

What do you like best about the product?
Before trying Upfluence, we tried to find the contact each influencer manually and it did not bring good results.
For me the biggest strength of the platform is that it gives you the opportunity to select and contact a lot of influencers in your target at the same time while improving your message through a data oriented approach.
What do you dislike about the product?
It took me a bit of time to get used with the platform and to understand all its subtleties.
What problems is the product solving and how is that benefiting you?
We used Upfluence to offer influencers the ability to give us feedback on our app and work on a campaign to promote it.
A ton of influencers answered our messages.
Recommendations to others considering the product:
Use it if you are looking for a fast way to contact a lot of influencers.


    Beau P.

Great Customer Service

  • September 25, 2018
  • Review verified by G2

What do you like best about the product?
The great thing about Upfluence is that they have dedicated staff to help users maneuver the software effectively. One of the biggest challenges with new softwares is having adequate support and with Upfluence, you have a dedicated account manager that is there for you every step of the way for any questions that you may have. My account manager Connor was EXTREMELY helpful, kind and offered many great ideas to help me advance my business in the influencer marketing field. When you choose Upfluence, you're not just getting technology, you're getting a TEAM of people.
What do you dislike about the product?
There were some things I disliked in the past but because they are a company that is always changing, growing and adapting, I am actually quite happy with it now! The software has some amazing new tools and it's getting better every month!
What problems is the product solving and how is that benefiting you?
The beauty of this program is that it helps you locate and identify the perfect influencer suited for your campaign without having to do tons of manual research. You can instantly find the perfect influencer that fitted to your location, language, gender and key words. It also allows you to manage your campaigns when they actually roll out which is powerful.
Recommendations to others considering the product:
Set up a free demo and see if it works for you. There's no risk to just seeing the demo. Once you get signed up, schedule a meeting with your account manager ASAP so that you can get busy on making it work for you.


    Think Tanks

Great tool to track & measure your influencer campaigns

  • July 18, 2018
  • Review verified by G2

What do you like best about the product?
Upfluence Software covers all the different steps in running an influencer campaign, from identifying and sourcing influencers to contacting them and managing post content. This helped us save a lot of time in terms of campaign management and helps keep things organized.
What do you dislike about the product?
You can tell that the AI is really powerful in improving search but it takes time for it to be effective. I had to run a dozen searches until the results of the AI was precise enough. Now that I have narrowed down my search criteria, it works beautifully.
What problems is the product solving and how is that benefiting you?
We needed to find niche influencers, and Upfluence’s advanced filters allowed us to do so.


    Juliana A.

Very useful tool

  • July 16, 2018
  • Review verified by G2

What do you like best about the product?
Great platform, is a little hard to understand each section of it.
What do you dislike about the product?
Sometimes It appears on the mails section that there’s a new e-mail, but there isn’t really nothing.
What problems is the product solving and how is that benefiting you?
The information and profile of the influencers is amazing, a lot of information that can be very useful.


    Automotive

Great features & easy to navigate

  • July 13, 2018
  • Review provided by G2

What do you like best about the product?
Really large database and analytics tool integrated into the platform is really useful.
The interface is also well thought out and easy to navigate.
What do you dislike about the product?
It would be helpful to have access to tutorials and best practices for using the software in a video or documentation format.
What problems is the product solving and how is that benefiting you?
I needed a platform that I could use for a number of different clients, the large database made it easy to find influencers for varying industries.


    Information Technology and Services

Easy to use platform to reach out to influencers & manage campaigns

  • July 03, 2018
  • Review provided by G2

What do you like best about the product?
It is very easy to search through and filter influencers in order to create lists of influencers that you want to reach out to. Once you’re set, you can contact them directly within in the platform. Finding and contacting influencers is all managed in one place, making it much easier to manage a campaign. You can even pay influencers within the platform, and analyze your campaign results. Overall, they really deliver on the all-in-one aspect of the software.
What do you dislike about the product?
I have had a really pleasant experience using this software so I can’t find any major issues. I had a bit of trouble filtering on influencers that were relevant to what I was looking for, but after a bit of training the the Upfluence team and a few test runs, I was able to successfully identify the type of influencers I was looking for.
What problems is the product solving and how is that benefiting you?
We found ourselves in an industry with a lot of competition and really needed to find a way to set ourselves apart and more importantly reach out to our target audience. We were able to successfully identify several influencers with Upfluence Software and launched a campaign to boost our brand awareness and promote our services.
Recommendations to others considering the product:
Upfluence isn’t a marketplace like other influencer platforms, where the number of influencers available is limited. Here you have access to hundreds of thousands of influencers, which is one of the things that convinced us to use it. Also, you can really manage your campaign from start to finish, which makes your life easier.


    Food & Beverages

Upfluence is an amazingly helpful influencer tool that saves me an incredible amount of time.

  • June 19, 2018
  • Review verified by G2

What do you like best about the product?
The ability to search for specific partners in no time and easily connect with them. The amount of quality influencers on the tool has allowed me to create wonderful long-lasting relationships.
What do you dislike about the product?
I think there are so many more influencers out there that can be added to the database. They already have a ton, but they should try to add even more!
What problems is the product solving and how is that benefiting you?
This tool has saved me an immense amount of time. It is helping me to created partnerships with the best-fit influencers and ultimately expand our reach/increase in-store sales.


    Robert L.

Amazing, easy to use platform that increased our productivity!

  • March 23, 2018
  • Review verified by G2

What do you like best about the product?
The entire process from start to finish is right there on the platform! We're able to search exactly what we're looking for, with geography, search terms, size of influence - nearly anything! Overall, the platform is intuitive and easy to understand. We have a small staff, so this really dramatically increases our output and efficiency!
What do you dislike about the product?
The export feature was a bit confusing at first, but the support staff responded immediately and professionally, so I was able to figure it out.
What problems is the product solving and how is that benefiting you?
Contacting influencers more efficiently has always been a problem, and this certainly solves it! We've been able to gain many partners already to share about our services! I like that this platform allows me to reach out automatically while also keeping track of the metrics to see the results easily.
Recommendations to others considering the product:
Really great, easy to use platform. Highly recommended for everyone.


    Pierre-Yves S.

Good fit for agencies

  • February 05, 2018
  • Review verified by G2

What do you like best about the product?
The actionability of the results is what I like the best. The search engine is actually plugged into the campaign manager which produces powerful results. Upfluence is a very useful tool for managing our client’s influencer marketing campaigns.
What do you dislike about the product?
The analytics tool could be more user-friendly. All the KPIs are there but they could definitely be displayed better to facilitate the analysis.
What problems is the product solving and how is that benefiting you?
We can propose new strategies to our clients for selling, brand recognition, etc. by using influencer marketing. We also used the software to identify key players in our own industry and we now work with new creators on a monthly basis.
Recommendations to others considering the product:
We couldn’t have deployed strategies such as web-to-store or sampling campaigns without this software. Upfluence saves us hours of manual work and takes care of the most painful parts of the process: influencers onboarding, payments and reporting.