Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Enables leveraging customer insights simple, across all customer touchpoints
What do you like best about the product?
One-stop-shop for all things targeting and personalisation. Being able to easily segment customers and use their behaviours to better their journeys and overall experience.
What do you dislike about the product?
Because so many users and customers in the platform, things can get messy so its important to use best practices in data and event management.
What problems is the product solving and how is that benefiting you?
Ability to access the customer holistally at all touchpoints including email, app, onsite.
Powerful tool for omnichannel marketing automation
What do you like best about the product?
Bloomreach is a very powerful platform that allows us to efficiently set up data-driven and personalized marketing for our customers. We are impressed with how easily we can set up, monitor, and optimize omnichannel campaigns. The CDP features for data analysis and segmentation are powerful and fast. Bloomreach is user-friendly and easily accessible. The support is efficient, and there is extensive learning material in the Bloomreach Academy to accelerate employee onboarding. Nevertheless, one should take enough time to familiarize themselves with all the features to be able to fully utilize the platform.
What do you dislike about the product?
Housekeeping: one must plan well and be disciplined to create a good folder structure in the user interface - and everyone must adhere to it - otherwise the environment quickly becomes confusing.
What problems is the product solving and how is that benefiting you?
Email automation and customer reactivation strategies. Personalization and automation of cross-channel campaigns
Great product and experience with Bloomreach
What do you like best about the product?
Bloomreach is a great product that is user friendly, allows us as lean team to work at a greater scale and personalise our customer experience.
As a past user of other platforms, Bloomreach is one of the simplest platforms to use I've experienced, especially when you take into account the capabilities it has a product. It makes it relatively simple to upskill/train team members and no programming skills are required.
Campaign and automation set-up is simple and intuitive, integration with customer data allows us to personalise and discover more about our customers, use case library is a great resource, allows us to take an omnichannel approach and to test at scale and AI capabilities are strong (and improving all the time).
My experience with the support team has always been positive too.
As a past user of other platforms, Bloomreach is one of the simplest platforms to use I've experienced, especially when you take into account the capabilities it has a product. It makes it relatively simple to upskill/train team members and no programming skills are required.
Campaign and automation set-up is simple and intuitive, integration with customer data allows us to personalise and discover more about our customers, use case library is a great resource, allows us to take an omnichannel approach and to test at scale and AI capabilities are strong (and improving all the time).
My experience with the support team has always been positive too.
What do you dislike about the product?
There isn't a massive amount to dislike. Our biggest challenges are probably around how we get the most out of the platform and the opportunities available.
One potential drawback for us is that it is (naturally) more geared towards ecommerce, so some of the out of the box solutions and reporting metrics need to be tweaked or aren't relevant to our industry, but that will be no different to other platforms on the market and Bloomreach do work with us to overcome some of the those challenges where possible.
One potential drawback for us is that it is (naturally) more geared towards ecommerce, so some of the out of the box solutions and reporting metrics need to be tweaked or aren't relevant to our industry, but that will be no different to other platforms on the market and Bloomreach do work with us to overcome some of the those challenges where possible.
What problems is the product solving and how is that benefiting you?
Bloomreach is helping us to learn more about our customers and to provide a more personalised customer experience.
Junior CRM Manager
What do you like best about the product?
User-friendly, intuitive interface – quick onboarding, no programming skills required
Simple campaign creation & management of customer data
Diverse communication channels – email, SMS, push, app, weblayer, A/B tests
Strong personalization options – leads to higher conversion
Deep integration with customer data
Clear dashboards – for campaign management and reporting
Flexibility & customization – define your own use cases, attributes, and events
Helpful use case library
Fast customer support for important questions
Intuitive use or implementation of campaigns or automations
Simple campaign creation & management of customer data
Diverse communication channels – email, SMS, push, app, weblayer, A/B tests
Strong personalization options – leads to higher conversion
Deep integration with customer data
Clear dashboards – for campaign management and reporting
Flexibility & customization – define your own use cases, attributes, and events
Helpful use case library
Fast customer support for important questions
Intuitive use or implementation of campaigns or automations
What do you dislike about the product?
Induction period necessary, especially for setup & data migration
Partially complex or unexpected logics that require more training
Reporting less intuitive, e.g., when creating custom metrics
Limited flexibility in reporting periods
Partially complex or unexpected logics that require more training
Reporting less intuitive, e.g., when creating custom metrics
Limited flexibility in reporting periods
What problems is the product solving and how is that benefiting you?
A central problem in marketing is the granular fragmentation of customer data and the difficulty of using it efficiently and purposefully for personalized, cross-channel campaigns such as SMS, email, push, or app. Often, the necessary tools are lacking to combine data from various sources and external systems, to evaluate it meaningfully, and to implement it in targeted actions.
Honest Review
What do you like best about the product?
The features, the possibilities, proper report option
What do you dislike about the product?
Some features could be added, such us (different timezones on trigger)
What problems is the product solving and how is that benefiting you?
Personalization
I highly recommend the quick service from the live chat
What do you like best about the product?
good customer support, very quick.
The academy course can provide very good knowledge,
The academy course can provide very good knowledge,
What do you dislike about the product?
it is a bit complicated to get familiar with the functions and module, need or time to explore the function of it. As a data analysis I prefer there are easier way to pull the data I need as I wish, instead of the report which is not that highly customized enough to satisfy my request
What problems is the product solving and how is that benefiting you?
customer session/Event/Campaign to do analysis
Great tool that combines a great preset of funtionalities and support for creating custom elements
What do you like best about the product?
Bloomreach is a reliable and flexible tool that allows you to easily implement a chosen element or create your own solution natively within the platform. If there are any problems of any kind, you can count on the support, starting from specific elements to integrations with the web/mobile app.
What do you dislike about the product?
Some features lack generally available flexibility, such as surveys. I wouldn't be sad if code editors in some places changed to better support long coding, code syntax styling, etc.
What problems is the product solving and how is that benefiting you?
It provides great tools to prepare almost all the necessary elements natively or through supported integrations, while providing a place to create completely custom things where in many other platforms some form of middleware would be required
I've been working with BR for almost 8 years - as business consultant and also as integrator.
What do you like best about the product?
easy implementation, relatively easy usage
What do you dislike about the product?
sometimes not very user friendly (intuitive), change requests take long to implement
What problems is the product solving and how is that benefiting you?
campaigns and marketing communication, mostly for TELCO business
Intuitive, powerful and effective
What do you like best about the product?
I highly appreciate how much you are able to do without any developer being involved.
What do you dislike about the product?
It can be a bit overwhelming to navigate the broad amount of features, analytics and scenarios that can be set up.
What problems is the product solving and how is that benefiting you?
E-commerce and physical store revenue, from email marketing and web recommendations. Reporting on revenue and customer data.
Everything is excellent
What do you like best about the product?
Ease of Use
Customer Support
Number of Features
Scalability
Customer Support
Number of Features
Scalability
What do you dislike about the product?
Limits of reports (10K)
Merges in customers
Merges in customers
What problems is the product solving and how is that benefiting you?
Complex CDP
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