Bloomreach Engagement - AI-powered Marketing Automation
Bloomreach, Inc.Reviews from AWS customer
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Why do you need Exponea
What do you like best about the product?
Exponea creates the momentum to be closer with customers with specific content. I can adjust my activities to specific types of customers whithout hightech knowledge about code. It also helps me with organize marketing campaigns with one marketing platform.
What do you dislike about the product?
I miss polish language and prepare scenarios with weblayers as a tool.
What problems is the product solving and how is that benefiting you?
it allows me to work on customer lifetime value which makes my work more efficient.
Recommendations to others considering the product:
Very good and patient support staff, always on time with implementations and communication.
Amazing data analytics tool for F2P games.
What do you like best about the product?
Flexibility and customisation. We went through many analytics tools and as they look good on first sight and offer pre-made dashboard, we run into problems, whenever we needed something custom made for our own needs and own tracking. With Exponea, we finally found tool, that doesn’t limit us and we can track basically whatever we want, however we want and react to those data as we need. We didn’t find any limitation in our needs so far and that is unique!
What do you dislike about the product?
Could be faster learning curve. It takes some time to get into it.
What problems is the product solving and how is that benefiting you?
We are gaming company and creating free to play games, where analysing user data and behaviour is essential to succeed. Exponea helped us to find problems and to make solutions for them. From time we have Expona we significantly grew all our KPIs. We like Expona mostly because it is framework, that can tailor our need in analytics, dashboard and campaigns.
Recommendations to others considering the product:
We had already plan to start implementing own solution as we were very disappointed with tools available. Exponea changed our plans. I recommend for everyone who needs quality tracking of user behaviour and custom needs.
Higher level of marketing automation with Exponea Marketing Cloud
What do you like best about the product?
Support - very helpful team of specialists. Good ability to connect with 3rd party apps. Easy to use panel with no IT knowledge needed to run things. The best part is that Exponea Is very responsive, and can calculate a lot of data it seconds. It helps in daily use and discover business opportunities while planning marketing activities.
What do you dislike about the product?
It need time to learn how to use all the great features, but it's worth it. Exponea support team helps in minutes.
What problems is the product solving and how is that benefiting you?
Automate and build effectiveness of marketing based on Customer Lifetime Value. It helps to improve media effects, ROI by personalize communication in right moment to right person.
Best real time analytics tool on the market.
What do you like best about the product?
I like customer service, real time data and flexibility of platform the most.
What do you dislike about the product?
They recently had issues with server, but fortunately they have all data backup and swift response in customer service.
What problems is the product solving and how is that benefiting you?
We are using exponea for analysing/tracking game KPI's. Exponea give us swift feedback if some change in the game improves game experience or not. This is must gave tool to compete in game global market.
Exponea for marketing
What do you like best about the product?
Exponea is marketing tool I really like. There are a lot of options how to work with data. Scenarios are easy to create and results are easy to track. Moreover The support from Exponea is great and I appreciate it a lot.
What do you dislike about the product?
Unfortunately Exponea is a little bit complicated so you need at least one month for understanding.
What problems is the product solving and how is that benefiting you?
Marketing strategies and process on our page. It means how a customer behaves.
Fast and accurate data service
What do you like best about the product?
Clear dashboards with easy and fast maintanance.
What do you dislike about the product?
Modern user interface and data interpretation is not intuitive for everyone and support of the Exponea's team is needed. Sometimes I miss better description of axes in the charts output.
What problems is the product solving and how is that benefiting you?
Exponea helps our team to analyze our product in a tremendous competition in game industry. An advantage comparing to other analytical tools like Google Analytics is the fast and accurate data service which provides fast business feedback and accelerates business decisions.
Advanced web personalisation and cross channel campaigns
What do you like best about the product?
Exponea basically brings the arrows to your boxes. Load your customer data into Exponea, connect data with the behaviour of your customers and personalise the website experience for each customer. Thanks to existing out-of-the box integrations you are able to create and run multichannel campaigns through SMS, email, AdWords or Facebook. Targetting for all channels and website personalisation is made from one place in the scenario editor.
What do you dislike about the product?
The price can be discouraging at first thought, however if configured and deployed correctly, you will definitely get a hugely positive ROI.
What problems is the product solving and how is that benefiting you?
Exponea helps us to realize cross and omnichannel campaigns easily.
All rounder for creative teams
What do you like best about the product?
I like personalization,
approach of the staff,
startupiness of the product and their willingness to customize the solution,
versatility of the solution.
approach of the staff,
startupiness of the product and their willingness to customize the solution,
versatility of the solution.
What do you dislike about the product?
- sometimes there are FE bugs,
- few for me missing features
- few for me missing features
What problems is the product solving and how is that benefiting you?
Marketing automation
Exponea is like a swiss army knife - it's ready to help you out with any possible eventuality.
What do you like best about the product?
At Slido, we want to enhance the engagement of your audience at conferences. Event and marketing managers are our main customers. Exponea helps us to predict our customers’ behavior and data-based decisions. Historical event data is important to us - by leveraging it we build predictive analyses of what decisions our customers are most likely to make. Our decision tree optimally segments users by their probability to achieve a given goal.
What do you dislike about the product?
It would be great to have a mobile app to easily access our dashboards on the go.
What problems is the product solving and how is that benefiting you?
Each flow on the Slido website starts and ends with a specific event. I really appreciate presented visualisations of the customer journey between selected events with the ability to drill-down and further filter events from the columns. Regarding the flows, we are interested mainly in what customers do after visiting a website, what are the events and actions preceding the end of a visit.
Regarding specific campaigns we track what action customers make after a clicking to an URL and which events result to a conversion.
Regarding specific campaigns we track what action customers make after a clicking to an URL and which events result to a conversion.
Best marketing automation tool I know
What do you like best about the product?
Exponea lets you to experiment with your website really quickly which enables marketer to interact with customers really quickly.
What do you dislike about the product?
Most unlikable feature of Exponea it is not standard YET. You have to learn something which you are not familiar with.
What problems is the product solving and how is that benefiting you?
We use Exponea for optimizing user journeys and lead generation on our web through various campaigns.
Recommendations to others considering the product:
Definitely worth for big online companies.
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