What do you like best about the product?

Yext offers lots of capabilities within itself. It allows me to track how well our web pages are performing. I'm able to get insights and monitor responses to our content. Additional capabilities like Sentiment Analysis are useful in categorizing the feedback in a fast and efficient manner. Analytics capability is also very useful. You can obtain essential information regarding your webpages through the dashboard. Report building capability allows you to dissect and analyze the data in ways that are useful for you. I use Yext a couple of times a month. It's easy to use and the implementation and integration doesn't take much time. Customer support is efficient, and they get back and guide you when you need help.

What do you dislike about the product?

The filters and criteria used in reports can get overwhelming and a bit complicated. There are many perimeters that can confuse first time starters and users. It's always a good idea to get help and some training from Yext employees.

What problems is the product solving and how is that benefiting you?

Yext is able to help us in building employee profiles in a consistent manner. We're also using Yext to track the customer experience of our members that visit our branches. Yext provides us with the data and insights to determine how we should proceed with our SEO and what we should do to optimize our website traffic. Thanks to Yext, we're able to measure, track and improve all these aspects of our website and customer experiences.