What do you like best about the product?

WhatsApp platform provided by gupshup is impressive in terms of functionality & features. It comes with a wide range of features and supports seamless API integration, which makes it easy to connect with our internal systems. The user interface is intuitive, and the platform is well-suited for both marketing campaigns and customer service workflows.

What do you dislike about the product?

One area that needs attention is execution speed. While the platform is capable, certain actions or processes take longer than expected. This can slow things down, especially when working under tight timelines or managing multiple projects

What problems is the product solving and how is that benefiting you?

We were heavily reliant on SMS campaigns, which led to low conversion rates and limited user engagement. It was a challenge to create personalized, interactive communication that truly resonated with our audience. With Gupshup’s feature-rich WhatsApp platform, we’ve seen a significant boost in conversion rates and overall engagement. The ability to run more targeted, interactive campaigns through WhatsApp has allowed us to connect with customers more effectively and drive better results.