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    Apolline P.

Great tool

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
Very practical for managing my newsletters and publishing content on social media.
What do you dislike about the product?
Sometimes it's difficult to move beyond the available KPI templates and have a 100% personalized analysis.
What problems is the product solving and how is that benefiting you?
Create pop-ups and track their usage without slowing down my website.


    Chaz P.

Its an all in one and everything I need!

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
Organisation and keeping me in track. Its almost like having a personal assistant! Very easy to use and setup. When I have needed Customer Support they have been there.
What do you dislike about the product?
It can get overwhelming if you try to do more complicated things without learning the basics.
What problems is the product solving and how is that benefiting you?
Communication and efficiency benefit me the most. It bridges gaps that were previously causing extra work.


    Andrew L.

Ease of use is paramount

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
Calling directly from hubspot, along with being able to send emails from hubspot
What do you dislike about the product?
Sometimes it doesn't move fast enough between records and the notes from the previous record is visible on the current one.
What problems is the product solving and how is that benefiting you?
It beats using a paper system for all my leads.


    Nippun A.

Great Marketing Tool

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
The dashboards are so easy to build and I’ve been able to replicate all the ones that I had been using for reporting but I’ve also been able to make ones that are actually more informative and better looking.
What do you dislike about the product?
Nothing as of yet, I was not able to connect our Instagram account and sometimes lead attribution has been done incorrectly. Likewise, I’m not a fan of having the HubSpot breeze being an additional functionality rather than being part of my original pricing plan. Loved it when company info used to automatically fill in the records, and now I have spent maybe 20+ hours in manually updating records.
What problems is the product solving and how is that benefiting you?
Marketing Analytics has never been better and I’m just looking forward to what else Hubspot can provide to our company in making our CRM as automated as possible.


    Automotive

NA

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
Feature forward, lots of functions and many options to create a custom setup.
What do you dislike about the product?
User friendliness and rigidity of the software
What problems is the product solving and how is that benefiting you?
organizing and centralizing business data and communications.


    Information Technology and Services

Hubspot is the backbone of our marketing operations

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
In my experience, Hubspot brings together our CRM, forms, emails, social media scheduling, and workflow automation all in one place, with a simple UI. It was easy to migrate our CRM data into Hubspot, and the customer support and onboarding team really helped with that.

My team and I use Hubspot every day, and we are very happy with it. In fact, we recommended it as the marketing platform at group level, and our entire group of 6 companies will be onboarded onto Hubspot very soon. And having done it once already, I'm confident that it will be a smooth and easy integration.

The key success factor for Hubspot supporting your marketing activity is to have a clear idea of what you want to accomplish, and how your processes should flow, while setting it up. The rest is a breeze!
What do you dislike about the product?
The main feature we are missing is a good approval flow for social media posts. Not a dealbreaker, but not ideal especially as we scale our team and operations.

A minor annoyance - sometimes, when I log in to do something quickly on Hubspot, I run into a big update splash screen and a completely different UX. I understand that updates are important, but I would prefer a different workflow whenever there is an update, such as being able to use the existing version for a quick task and then exploring the update once I have finished it.
What problems is the product solving and how is that benefiting you?
Instead of having multiple tools and juggling them, we now have a unified picture of how our marketing works, and can easily understand our leads' and customers' interests and needs, and whether we are matching them.


    Computer Software

All tools in one

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
Management of all marketing materials (blogs/websites/emails/workflows) and being able to monitor the performance of all of it one place.
What do you dislike about the product?
Some more advanced features tend to be behind a paywall
What problems is the product solving and how is that benefiting you?
Centralizing most of marketing activities into 1 place and assisting with tracking and reporting of performance


    Manufacturing

Game changing

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
Hubspot Marketing Hub is brilliant in every way and has completely changed the game for us in terms of the ability to quickly create automated marketing campaigns and workflows with ease and see real time insights and data across the whole customer journey - enabling us to activate data-driven marketing at speed and with clarity. We love the AI agents too - brilliant for creating copy and ideas for multi-channel marketing campaigns. It's so easy to use and lots of fun too!
What do you dislike about the product?
No real downsides to be honest - we love it! We just need more time to explore and use everything Hubspot has to offer
What problems is the product solving and how is that benefiting you?
Efficiency gains: Streamlined processes across marketing, sales, and service saving hundreds of hours per year in manual processes.
Stronger marketing ROI: Automating campaigns and leveraging 1st-party data reduces media wastage and boosts campaign effectiveness.
Data centralisation: A unified view of data across the business supports better decision-making and marketing/media optimisation.
Enhanced customer experiences: Self-service portals and personalised communication has improved satisfaction and engagement with our partners and customers.
Marketing insights: Central reporting and analytics to measure performance and make data-driven marketing decisions


    John M.

Excellent marketing automation platform + top-notch customer service.

  • May 26, 2025
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing Hub is an excellent marketing and automation platform. It has allowed me to streamline dozens of tasks that would not have been possible with other platforms. In comparison to other marketing platforms in it's class, it is way more user friendly, and the HubSpot support team is great.
What do you dislike about the product?
HubSpot Marketing Hub is great, but it is lacking in some basic ecommerce functionality that other, much cheaper platforms have natively.
What problems is the product solving and how is that benefiting you?
Advanced marketing automation is where HubSpot Marketing Hub has really shined for me and my organization. The ability to take customers or potential customers through robust warming, onboarding, and post purchase workflows has really been a game changer.


    Consumer Goods

A perfect CRM that gives you control

  • May 25, 2025
  • Review provided by G2

What do you like best about the product?
The ability to manage every marketing aspect in the most simple way possible. I like how sequences and marketing emails ar so helpful in it's own way.
What do you dislike about the product?
Few email templates and the limitations to design can be limiting sometimes
What problems is the product solving and how is that benefiting you?
It's helping us in a holistic way. From lead geenration activities like form building, to managing the database, and keeping the audience engaged through emails, marketing hub has been really useful