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    Kalleigh E.

Constantly improving and easy to learn what you don't know

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
I love that everything is available in one place, and that any help information is readily available to learn the things you don't know. I haven't worked with many competitors, but for the ones I have Hubspot has exceeded any of their capabilities.
What do you dislike about the product?
The varying roles and permissions can be a little confusing, especially since we work with many other departments that may not need a seat in Hubspot but do need to be able to review content before it's live. It'd be helpful if some preview links were accessible to those that the link is shared with so make live changes more quickly.
What problems is the product solving and how is that benefiting you?
Hubspot Marketing Hub automates a lot of our processes and gives us a clear vision of the work that Sales is doing with our user base. Since all this information is available in a central location, it has minimized the additional communication we've previously had to do among that team.


    Information Technology and Services

User friendly, smooth and easy transition.

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
The level of personalization you can give to emails and the workflows that help automate processes.
What do you dislike about the product?
Some integrations are costly, which means there's a level of manual work needed.
What problems is the product solving and how is that benefiting you?
inviting our audience to relevant event and processes in a smooth, easy and efficient way


    Financial Services

HubSpot's Marketing Hub Makes The Job 10x Easier

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
There are numerous features that make my job as a marketer easier. I love the ability to quickly spin up landing pages within their editor as well as perform A/B testing directly within the service. I also love the reporting features. I can add custom behavioral events to tag individual CTAs and can track their performance using integrated reports. Last, the ability to see which leads were generated from which specific ad campaigns (Google, Facebook) or landing pages is very handy. Can even see it directly at the keyword level for Google Ads.
What do you dislike about the product?
The only thing I don't like about the Hub is the reporting feature is a bit clunky. It's not as streamlined or user friendly as I would like it to be. I think the addition of auto populated charts and graphs would help. For instance, being able to select multiple campaigns from the Ads tab and push those into a table report with both aggregate and individual campaign metrics.
What problems is the product solving and how is that benefiting you?
Hub Spot's Marketing Hub has been both a time and money saver. I do not need to outsource work when it comes to landing page creation as I can accomplish most of what other third part services provide within the app. I am able to easily collaborate with other members of my team. I am able to get realtime data on how leads perform and what actions they take.


    Computer Software

A great and user friendly experience

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
I really like the integrations the software has. It made a things so easier that LinkedIn is right by the side etc.

Also I really do like all the opportunities the workflow features provides.
What do you dislike about the product?
I'm really missing a survey feature. We do have almost the biggest package, but we need the how sales hub to get the survey feature which we found really sad. It is definitely a marketing feature.
What problems is the product solving and how is that benefiting you?
The marketing hub really helps us by optimising our lead generation and also to provide them further on to our sales team. That's really helpful and makes our business processes very effective


    Bobby S.

User-friendly CRM

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
HS is very user-friendly. I've used several CRM's and HubSpot is the easiest platform to use. I also appreciate the customer support when I need help figuring out workflows, sequences, etc.
What do you dislike about the product?
Although customer support is helpful, it is frustrating when I chat with customer support and all the support person does is send me a knowledge-base link. I know where to find the knowledge base info is located, I have reached out to support to walk me through what needs to be done.
What problems is the product solving and how is that benefiting you?
HS is helping us with our lead management and creating deals for our sales team to be able to monitor the customers in HubSpot. It's solving our communication process as well. Our team is able to go into HubSpot and see all communication.


    Higher Education

HubSpot has been great!

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
What I love the most about hubspot us the user interface. Everything that is laid out in a very simple and logical way that makes the who CRM easy to learn and navigate.
What do you dislike about the product?
There are some holes that don't expect. Frustrated when you want to create a workflow for that for contacts but would also like to control thinks like deals within that. It would be helpful if they were all in one spot.
What problems is the product solving and how is that benefiting you?
The Hubspot marketing hub isn't our most used hub in hubspot as we have several other softwares that cover these. We do create all of our emails within Hubspot which has always been great.


    Olga G.

Clean, Intuitive and Evolving Tool for Marketers of all levels

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
Great and readily available customer support, clean and bright interface.
What do you dislike about the product?
Occasionally the customer support rep sends a few too many links to help you find the answers, rather then just explain or quickly summarise. This may be good for some people, but I generally prefer a quick answer rather then spend time reading through a lot of articles when I have a lot of work on my plate. This may not necessarily be a bad thing, but I just like a more conversational experience personally!
What problems is the product solving and how is that benefiting you?
I am able to better manage lists of contacts, and understand how to differentiate meaningful relationships in the portal. I heavily rely on HubSpot Marketing Hub for my social media scheduling, and newsletter setup, making marketing easier, quicker and more efficient. Whenever I have an issue, with a small technical detail or strategy I am not familiar with, HubSpot is just a phone call away, always super helpful!


    Marketing and Advertising

easy to use, but needs more flexibility in the design capabilities

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
easy to access and read data from my landing pages, emails, and blog posts. easy to create simple landing pages. easy to create blog posts. better than active campaign for email, thats for sure. and i really like all the capabilities regarding lists and contacts.
What do you dislike about the product?
landing page builder does not give me enough creative freedom! i learned with clickfunnels where its so much easier to move, shift, change, adjust anything on the landing page. not saying clickfunnels is better, but i loved the creative freedom and capabilities i had with landing pages. i always feel limited when i am creating a landing page in hubspot. i feel there should be an easier way to make slight adjustments to text and images to make the page exactly how i imagine it, especially since i am very detail oriented. when i make columns and the text doesnt line up, i try to use the alignment and spacing tool, but its impossible to make things line up perfectly. also, there is something weird about your icons feature.

and on another note, hubspot is counterintuitive sometimes. i find myself having to do extensive google searches to figure out how to complete what should be simple tasks, where as on other platforms i might be able to figure out the issue intuitively simply by clicking around the platform. not with hubspot, no!
What problems is the product solving and how is that benefiting you?
able to create decent landing pages quickly and efficiently, email automation and list building, creating a funnel for our MQLs and our sales team can track leads very precisely.


    Cara A.

Lots of Great Options

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
I love how easy Hubspot is to use. There are a lot of drag and drop features and it's really simple to set up automations and workflows.
What do you dislike about the product?
The main downside we have experienced is that the integration with Wordpress does not function as well as other alternatives to Hubspot do.
What problems is the product solving and how is that benefiting you?
It helps us streamline our contacts and communications with both customers and prospects. There are many advanced features that other platforms do not offer.


    Katie K.

Easy-to-use and integrate

  • January 19, 2023
  • Review provided by G2

What do you like best about the product?
HubSpot Marketing Hub is great for SMBs to build their automations and smooth processes without scaling their teams. Anyone can learn the product - no coding required, and no database management required after initial integration.
What do you dislike about the product?
Data structures between records can have limitations and cause complications. Ie. copying data from contact to company record, or some limitations to what you can do, but mostly everything is doable for an org. If you have the ability to invest any amount into it, you'll be able to do a ton compared to salesforce or other tools.
What problems is the product solving and how is that benefiting you?
Solving data sharing between platforms for reporting, automations to scale activities without the team, and having activity in one place so we're able to track and send segmented communications.