Marketing Hub Enterprise
HubSpotReviews from AWS customer
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HubSpot has completely transformed the way our business operates
What do you like best about the product?
HubSpot's automated email sequences allow for an efficient, hands-off way of nurturing leads so that sales can be introduced at the most opportune time. This ensures that the sales team is only working the hottest leads at any given point in time. And (the best part) is we have data on EVERYTHING, which guides us in determining if/how we will iterate on our marketing and sales processes
What do you dislike about the product?
Despite the extremely intuitive UI/UX, there's a bit of a learning curve to ensure all of HubSpot's features are being optimized to their full ability. However, HubSpot has a plethora of resources (forums, articles, lessons, direct access to consultants, and more) to help with adoption.
What problems is the product solving and how is that benefiting you?
We are not just automating our sales processes but also our inbound marketing processes. We are able to create branded landing pages (which had not previously existed in our B2B business), easily create and deploy email campaigns to nurture the leads that come in, utilize a lead scoring system to ensure we are only passing qualified leads to sales, and are able to collect metrics on all of the aforementioned items that help us to understand our most/least impactful marketing practices and adjust accordingly
Best marketing automation platform
What do you like best about the product?
Hubspot is one of the best all-in-one marketing tools I've ever used. It's super easy to use, and integrates with my other apps like a breeze. The free version lets you do a lot, but if you want the full experience, then you might want to upgrade to premium. The price is really worth it though. I used to use Zoho for CRMs, but this has everything I need and is so much easier to use. I love it!. easily integrate facebook and google ads account easily create facebook ads.
What do you dislike about the product?
Setting up deals (maybe just hard for me)
Sharing templates with others
Sharing templates with others
What problems is the product solving and how is that benefiting you?
I have used this a while ago and it's a pretty decent CRM. It's not as cheap as I used to have it but it's not expensive either. It integrates with a lot of other 3rd party tools you might use but it requires a lot of work to get it right. The customer service is pretty good, as well. easily customize my CRM and also i can put all leads in a single CRM. I am a daily user of HubSpot Marketing Hub. Hubspot is very usefull tool for marketing track everything easily.
HubSpot gets the job done relatively well!
What do you like best about the product?
- being able to A/B test email subject lines
- being able to build out mass marketing emails and uploading all relevant customer information to have it stored in one place
- being able to build out mass marketing emails and uploading all relevant customer information to have it stored in one place
What do you dislike about the product?
- a lot of the emails don't end up going through to users
What problems is the product solving and how is that benefiting you?
- HubSpot is helping with sending out mass marketing emails and filling in token information with uploaded contact info
- HubSpot also provides data into bounceback emails and lets you build our different templates
- HubSpot also provides data into bounceback emails and lets you build our different templates
HubSpot is the most easy-to-use Marketing Automation Tool. New Functionality is great!
What do you like best about the product?
easy to use - intuitive for any user
solid UI
lots of integrations
range of functionality - email, marketing automation, crm, sales tools, etc.
Customer support in generally reponsive
solid UI
lots of integrations
range of functionality - email, marketing automation, crm, sales tools, etc.
Customer support in generally reponsive
What do you dislike about the product?
The sales team is very young and inexperienced. They are not ready for high-end B2B sales situations
Customer Onboarding - training and process has become TOO formulaic -- they are not as helpful as they were in years past.
Very much a process company - check the box. Used to be more user-friendly, hopefully they will get there with support onboarding
Customer Onboarding - training and process has become TOO formulaic -- they are not as helpful as they were in years past.
Very much a process company - check the box. Used to be more user-friendly, hopefully they will get there with support onboarding
What problems is the product solving and how is that benefiting you?
I have implemented HubSpot 5 times at 5 different companies. As the Exec Sponsor, I am also the primary admin. Although it has grown over the years, it's still easy to use. Range of functionality means that you can do just about everything you need to in Marketing Automation and CRM work. Reviewed other major Marketing Automation tools (Marketo, Pardot) and felt that those required a lot more technical ability for admins, and were not as intuitive for end users (especially salespeople)
Easy to use, intuitive and a very useful platform to use.
What do you like best about the product?
Honestly? The swath of features and how easy it was to integrate within our platform. We've tried to build our own CRM and Marketing services features, but this just has more and is overall, just in a better place currently for our needs.
What do you dislike about the product?
Sometimes our team has noticed some latency issues; however, it's not too big of a deal - we all know what it's like building software. It has gotten better more recently, at least!
What problems is the product solving and how is that benefiting you?
Having a single, easy-to-manage place to manage, track and work with the leads that come in so we can properly classify them before we hand them off to our sales team.
Goes far beyond just a CRM. Hubspot helps support our marketing, sales, and retention efforts.
What do you like best about the product?
Hubspot marketing hub has allowed us to give our sales team the marketing horsepower at the tips of their fingers, which they didn't have before.
What do you dislike about the product?
The reporting is great, but a negative is building an excel report that is evergreen. There are a few plugins that allow you to do this, but it would prefer that it me a native option in the future.
What problems is the product solving and how is that benefiting you?
We use to rely on our marketing team for all marketing efforts, now our marketing team builds the template in Hubspot and we tweak and deploy in seconds
Good for Email Marketing
What do you like best about the product?
Trigger emails and overall automation is nice, the setup is much easier in terms of setting up the email structure and everything it is easy to build and update the existing recipient's list.
What do you dislike about the product?
A bit complex for beginners and needs hand's on practice in creating some workflows, some support videos do help here in terms of setting up the drip emails and other related activities.
What problems is the product solving and how is that benefiting you?
Hubspot marketing hub is majorly solving us in setting up the drip emails, trigger emails, and entire email automation along with the form setup and lead magnets
HubSpot has helped us connect with our customers on a more personal level.
What do you like best about the product?
The Hubspot onboarding and technical teams are excellent and go out of their way to help. They are incredibly responsive and went out of their way to help us no matter the ask.
What do you dislike about the product?
The biggest downside for my team is large exports and imports can sometimes take longer than desired.
What problems is the product solving and how is that benefiting you?
HubSpot is helping us automate several touchpoints with clients while simultaneously personalizing them. This has led to a significant increase in offer redepmtions.
HubSpot is very easy to use without compromising functionality
What do you like best about the product?
The ability to integrate multiple apps to add new functionality for cross-departmental benefits
What do you dislike about the product?
There's visibility for tools and functions that are not currently turned on or in use, which can cause some confusion and overload for users.
What problems is the product solving and how is that benefiting you?
Allowing our customer data to be in one place that is easily visible by admins, but able to limit access across our franchise locations so our franchisees can only see and use their own data
Intuitive resource for growing teams
What do you like best about the product?
Hubspot Marketing Hub is incredibly intuitive and easy to learn. I'm often impressed with the regular feature/function updates that help marketers organize, send and measure their campaigns. The general UX improvements over the past few years have maintained the ease of use of the platform. Further, HubSpot Support and the Account Management/Customer Success teams are top-knotch. With multi-channel access to support, our team members (experienced and new) can easily get answers to their questions.
What do you dislike about the product?
I'd love to see future improvement for B2B multi-touch campaign influence reporting. Also, HubSpot emails/templates are known as a "special breed", so it takes a unique skillset to design, build and customize templates. This includes templates you purchase from the marketplace.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub helps us connect with decision-makers in a customized and timely fashion as they navigate through their b2b buying cycle. The platform also allows us to be nimble as a marketing team - pivoting and revising as needed, with very few technical limitations.
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