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    Information Technology and Services

Essential tool for any markteter

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Great reports, dashboards, and detailed marketing attribution to help you identify the most effective marketing channels. I like that it's an all-in-one tool that integrates with most of the other tools that I use.
What do you dislike about the product?
I wish the social media management tool was more comprehensive and allows me to post Instagram Carousels, LinkedIn files, LinkedIn polls within the Hubspot platform.
What problems is the product solving and how is that benefiting you?
It has helped me with marketing attribution, marketing automation, and providing comprehensive reporting to determine the success of marketing campaigns.


    Ania S.

Powerful automation at your fingertips!

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
HubSpot has great automation features that any company needs to implement immediately to save time on repetitive tasks. The workflows are incredibly robust and integrate with numerous programs so that you can send emails, SMS, and even direct letters through a single workflow. It allows us to communicate with our clients in so many ways without thinking twice about it!
What do you dislike about the product?
It would be great if it was easier or more intuitive to add contacts to certain lists. Sometimes the data entry is not as straightforward as one would think, and with so many field options it can be almost TOO much at times.
What problems is the product solving and how is that benefiting you?
HubSpot is saving us hours per month on repetitive tasks and allowing us to nurture large numbers of clients seamlessly all at once. The automation capability is very powerful and the contact history is useful as well!


    Computer Software

Pleasant

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Hubspot is easy to use, helps to streamline processes, emails, workflows, etc. The platform also makes it easy to integrate with sales and convert leads to opportunites and so on.
What do you dislike about the product?
The integration to other platforms like Salesforce and be a little tricky. There are certain limitations, which I think comes with most marketing systems unfortunately.
What problems is the product solving and how is that benefiting you?
It helps to resolve a lot of the manual work that comes with leads, were able to add points to marketing actions, keep track of them, etc so there is full transparency for the sales team when they are viewing contacts.


    Lauren L.

Favorite Marketing Software

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
The ability to access social media, email, and SEO marketing tools in one hub is something I haven't seen anywhere else. I'm excited about the new Customer Journey Reports.
What do you dislike about the product?
I wish that the process of building different reports was more intuitive and user-friendly - not as complicated to do.
What problems is the product solving and how is that benefiting you?
All the other marketing tools I use are in so many different places, I love that HubSpot puts it all in one place for me to use.


    Luiza O.

Hubspot review from a Marketer in a global company

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
Hubspot is part of my routine as a Marketing Specialist. It helps me get the data I need to make strategic decisions (with the contact/ticket/deal visualization or even the report builder). It allows my operation to have a complex (but complete!) marketing automation process and create the best segmentations to reach all of our targets.
What do you dislike about the product?
The downsides I see are just points that could be improved from my perspective:
- How contact, ticket and deal data aren't that connected (in a way that I can't get in a simple view, for example, tickets that are attached to contacts that have this or that properties).
- A/B tests on pop-ups (created on the forms feature)
What problems is the product solving and how is that benefiting you?
Gathering data I need to make important decisions on the marketing operation. Building a complete email marketing strategy (with automated and one-shot emails). Segmenting my contacts to create audiences. Creating custom reports that help the visualization of the business.


    Nicholas F.

Seamlessly Combines Marketing Job Functions for an SMB Organization

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I am a one-man-Marketing-team for a small organization and HubSpot's Marketing Hub makes my life easier by combining all the tools I need in one very user friendly platform. Having my website, blog, social media, contacts, email campaigns, live chat, sales tools, etc all connect and interact with one another gives me instant visibility over our entire Sales and Marketing efforts with a boatload of historical data I can call upon. One of the things I like best is how super-responsive their chat support agents are. I can get chatting with someone US-based almost instantly, and 9/10 times my issue is resolved in under 5 minutes.
What do you dislike about the product?
The one downside that comes to mind is related to how often I use HubSpot and my role in our organization as the platforms architect and super admin. There are quite a handful of instances where myself and other users have ideas that we strongly believe could improve weaknesses in HubSpot, though at times the response to suggestions on HubSpot's feedback forum seem very delayed. I've seen outstanding ideas that seem like a slam dunk and easy-to-implement sit in the feedback forum limbo for years. I know there are lots of requests they get, but sometimes it feels like some ideas could be acted upon faster.
What problems is the product solving and how is that benefiting you?
Our team needs visibility across our sales and marketing efforts while making use of the platform as simple as possible for new hires or non-tech-savy individuals. HubSpot solves this for us.


    Sofia M.

HubSpot is the best platform to connect with our customers

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
It's the most helpful platform with our emails, landing pages, blogs, and creating forms. Easy to connect with WordPress and Salesforce which gives us the best CRM experience.
What do you dislike about the product?
The Reports have not been working great with all of the social platforms we have. Social platforms like Instagram, Pinterest, and LinkedIn have not been syncing correctly on our Social Organic reports, so we have to go on the hunt for these leads.
What problems is the product solving and how is that benefiting you?
It is helping us solve how to give our clients and potential customers information and seeing how people interact with our content. This is benefitting us by grouping our clients into different segments depending on their needs and how qualified they are as a lead.


    Higher Education

The entire platform is almost too much

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I like that there are social media scheduling tools available.
What do you dislike about the product?
I dislike the overwhelming number of steps needed to accomplish goals, posts to social, and the lack of correct posting to social media. For example, when you wish to post a link to LinkedIn, the link should automatically generate a clickable thumbnail. Instead, HubSpot requires me to enter all the information into blogs and we do not use HubSpot for all our website needs, so it's basically useless for LinkedIn.
What problems is the product solving and how is that benefiting you?
It's solving our forms on our website and our social media scheduling. It allows me to plan out our months ahead on social and helps to keep track of applications.


    Computer Software

Great tool for b2b marketing

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I use the HS marketing hub heavily in my day-to-day work as head of a content marketing team in the b2b space. The email functionality is excellent, the social integrations are seamless, and we use the forms across our entire website. Much of our company intelligence on the market exists as "lists" that we use for marketing campaigns.
What do you dislike about the product?
The reporting tools are hard to learn how to use effectively; I often feel that I'm not using the potential of the tool to its full capabilities. I also wish there were more intuitive integration options between HS and other marketing tools (like Livestorm, etc.). The chatbot is also fairly unwieldly to build, and I feel it could benefit from UX improvements.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub allows us to quickly, easily, and intuitively reach our target audience across our industry's many different businesses, categories, and teams. Without it, we wouldn't be able to effectively communicate the value of our product and the thought leadership we provide to the industry.


    Computer Software

Hubspot is a more user friendly Salesforce, with just as much capability

  • October 21, 2022
  • Review provided by G2

What do you like best about the product?
I can customize and build everything myself, there are learning tools available, and I can share preview links internally.
What do you dislike about the product?
Sometimes contacts & assets can get a little cluttered and it can be hard to navigate.
What problems is the product solving and how is that benefiting you?
It is allowing the marketing department to create and market content.